Social Media Consultant
Lisa Gilpin is currently freelancing at MRM//McCann Detroit, providing social media strategy, consulting and execution expertise to a variety of clients, including General Motors. She loves a good story, and combines the experience of a quarter century of roles in marketing, advertising, public relations, research and finance into creating integrated, relevant communications. She has been on both the client and agency side, and brings collaboration, attention to detail, and a passion for brands to the team.
Before joining MRM Detroit, Lisa spent three and a half years as agency social media lead for Cadillac Europe and Chevrolet Europe in Frankfurt and Milan. This was a dream assignment, as she lives for international travel and the thrill of adventure. This spring, she celebrated her tenth year of volunteering as a Spanish translator for annual medical missions in Guatemala, and is focused on continuing her studies in Spanish.