AdU
Registration
The next session of AdU will be offered in Fall 2009.
Program Overview
The perfect course for junior-level employees, AdU gives a broad introduction to the various departments within an advertising agency. The program has also been expanded to include a class on the rapidly expanding interactive realm of the industry.
The next session of AdU will be offered in Fall 2009.
Program Overview
The perfect course for junior-level employees, AdU gives a broad introduction to the various departments within an advertising agency. The program has also been expanded to include a class on the rapidly expanding interactive realm of the industry.
We provide this training in an environment that is based on practical knowledge and taught by professionals who hold senior management positions at various companies throughout the industry.
Potential Students
This course is appropriate for entry-level agency employees and also entry-level sales employees seeking a broader understanding of the agency and how its various departments work in collaboration.
Program Curriculum
Account Planning
Planning is about enshrining the consumer and is at the heart of the
creative and strategic process.
creative and strategic process.
Creative
Creative is the vehicle to deliver a product's message. It's even
more important to create breakthrough work in an increasingly
cluttered environment.
more important to create breakthrough work in an increasingly
cluttered environment.
Media
Media is no longer just numbers and profiles, but a creative discipline in
itself. Every place and every thing is a potential media opportunity.
itself. Every place and every thing is a potential media opportunity.
Multi-Cultural Marketing
Multi-cultural marketing helps a brand identify with specific consumer
groups. Communications may be translated to foregin languages or
modified to appeal to local cultures and customs.
groups. Communications may be translated to foregin languages or
modified to appeal to local cultures and customs.
Account Management
Account management is the liason between the agency and the client.
It takes strong business acumen and strategic focus to be done well.
It takes strong business acumen and strategic focus to be done well.
Integrated Marketing
Integrated marketing communications is no longer optional in today's
busy, cluttered world. The key to getting through is a unified message
across multiple, variable channels.
busy, cluttered world. The key to getting through is a unified message
across multiple, variable channels.
Direct Marketing
Direct marketing builds personal brand relationships. After waning in the
90's, it is making a comeback in brand communications strategy.
90's, it is making a comeback in brand communications strategy.
Interactive
Interactive is no longer the "hot" new medium. It is part of your
everyday life experience and absolutely mandatory for long-term brand
survival.
everyday life experience and absolutely mandatory for long-term brand
survival.
