AdU Grad
Registration
The next session of AdU Grad will be offered in Fall 2009.
Program Overview
As industry employees develop their talent, they're promoted. Eventually, they become managers responsible for the recruitment, performance, and development of others. But many companies do not have the resources to provide the training these talented people need to become great managers.
Ad U's Graduate Program provides that training. We provide talented mid-level professionals across all departments with the knowledge and tools they need to recruit and develop additional talented people for their companies.
We provide this training in an environment that is based on practical knowledge and taught by professionals who hold senior management positions at various companies throughout the industry.
Potential Students
This course is appropriate for anyone new to a management role or employees with at least 2 year's experience seeking to move up to a management role. The skills learned in this course are applicable to employees of any company.
Note: You do not need to have attended AdU prior to enrollment in AdU Grad.
Program Curriculum
The next session of AdU Grad will be offered in Fall 2009.
Program Overview
As industry employees develop their talent, they're promoted. Eventually, they become managers responsible for the recruitment, performance, and development of others. But many companies do not have the resources to provide the training these talented people need to become great managers.
Ad U's Graduate Program provides that training. We provide talented mid-level professionals across all departments with the knowledge and tools they need to recruit and develop additional talented people for their companies.
We provide this training in an environment that is based on practical knowledge and taught by professionals who hold senior management positions at various companies throughout the industry.
Potential Students
This course is appropriate for anyone new to a management role or employees with at least 2 year's experience seeking to move up to a management role. The skills learned in this course are applicable to employees of any company.
Note: You do not need to have attended AdU prior to enrollment in AdU Grad.
Program Curriculum
Management 101
This class includes an overview of the basic concepts of management.
Topics include motivation, managing across departments and techniques
to reward people without using money.
Topics include motivation, managing across departments and techniques
to reward people without using money.
The Big Picture
Understanding big picture aspects of the company and how an agency
looks at itself as a whole from a financial perspective. How company-
wide objectives impact individual departments will also be discussed.
Understanding big picture aspects of the company and how an agency
looks at itself as a whole from a financial perspective. How company-
wide objectives impact individual departments will also be discussed.
Interviewing Skills
How to translate the definition of a perfect candidate into an
interviewing approach that will yield the information necessary for
evaluating a candidate against that definition. Specific interview
techniques will be discussed.
interviewing approach that will yield the information necessary for
evaluating a candidate against that definition. Specific interview
techniques will be discussed.
Giving Feedback/Performance Evaluations
Candid, frequent dialog is critical to to ensuring common understanding
of expectations, performance and development. How to deal with
problem employees will also be discussed.
of expectations, performance and development. How to deal with
problem employees will also be discussed.
Managing Up
Includes techniques for a manager to get the most out of their boss.
How to get the counsel and guidance you need while creating the
autonomy you desire.
How to get the counsel and guidance you need while creating the
autonomy you desire.
Client Expectations
What do clients really want? Find out in this candid discussion from
actual clients. In the end, agencies and clients are responsible for one
another and 2-way communication is key.
What do clients really want? Find out in this candid discussion from
actual clients. In the end, agencies and clients are responsible for one
another and 2-way communication is key.
How to Work in a Collaborative World
Over the years, a client's account has become fragmented. For one
reason or another, one agency may handle creative, while another
handles media planning and still another handles media buying. Find out
how to work best with your "sister" agencies to produce outstanding
results for the client.
