On September 18, 2013, there was a gathering of the minds at the Beverly Hills Hotel on how to best market to women now. The purchasing power of women has skyrocketed. But how and when you talk to the modern female consumer is much different than it was just a few years ago. There’s no one-size-fits-all approach.
How do you make sure you’re talking to her at the right time, in the right place and, most importantly, with the right message? At the Marketing to Women Now breakfast, we heard from industry, agency and client-side experts on this ever-evolving marketing landscape and how brands are successfully tapping into the ever-evolving female consumer…
Jackie Stasi and Karen Kovacs: Women+Mobile: The Unbreakable Bond
Women have a love affair with their mobile device
The #1 word in the word cloud poll for women at the breakfast on how you feel about your phone was "dependent"
Many thanks to our moderator, speakers and panelists: Jerry McGee, EVP, President Western Region, 4A's Jackie Stasi, Founder, Nuance Digital Marketing Karen Kovacs, Publisher, People Catherine Balsam-Schwaber, SVP, NBCUniversal Linda Landers, CEO, Girlpower Marketing Karen Costello, EVP & Executive Creative Director, Deutsch LA Patrick O'Neill, ECD, TBWA\CHIAT\DAY