On August 21, 2013, thinkLA hosted its annual Gaming Breakfast at the Hyatt Regency Century Plaza with over 300 people in attendance. Our speakers and panelists spoke about the current state of the gaming industry, providing astounding statistics on gamers and gaming behavior, as well as marketing case studies.
The main take-away from the event? As one journalist put it:
Games are more popular than ever across consoles, PCs, tablets, and smartphones. If you’re a marketer and not taking the gaming phenomenon seriously, you’d better look at some cold, hard facts. Of all smartphone users, 39 percent play games at least once per week, and 15 to 20 percent of users are playing for a significant amount of time. (Marlo, J., 2013, August 23, iMedia Connection)
Click here to view presentation slides.
Congratulations to our raffle winners!
Denise Tran, Saatchi & Saatchi LA - Galaxy Note 8.0 Tablet (Courtesy of WildTangent)
Lauren Stanat, OMD - Disneyland Tickets & Gift Card (Courtesy of Wikia)
Thank you to our speakers and panelists:
Simon Whitcombe, Games Lead, Facebook
Rob Emrich, CEO, PaeDae
Ben Howard, VP Programming, CBS Interactive
Eric Futoran, Co-Founder, Scopely
Peer Schneider, EVP of Content & Publisher, IGN
Many thanks to our sponsors: