On February 27, 2014, we put two thought leaders in the hot seat for our second town hall format with thinkLA Conversations.
thinkLA was very excited to host the event at the Pacific Design Center, bringing members of the L.A. media, marketing and advertising community together to share their thoughts about experiential marketing. We discussed what role digital plays in experiential, which brands are doing it right, how various marketing divisions can work together, and more. Taking the stage was entrepreneur Lance Broumand, CEO of UrbanDaddy, and the ever engaging Jim Baudino, Engagement Marketing Manger of Toyota Motor Sales, USA, moderated by Spiro Kafarakis, EP/VP, Agency Growth at Pitch. The LA marketing community in attendance really challenged our speakers, which made for a captivating and insightful conversation.
Recap from Moderator Spiro Kafarakis:
If we are looking for one thing as marketers, it is consumer attention. Recognizing that we are operating in a world where there is a scarcity of attention – effective engagement and our ability to connect is an enormous challenge. When people refer to experiential marketing, they refer to what it is - another channel to be utilized where brands might effectively capture consumer attention. But the question that fails to be asked is why – why is experiential so important and what is it that can be achieved through experiential marketing that can’t be achieved any way else. And the simplest answer is that experiential marketing has the ability to change what a brand means to consumers in a way that no other form of marketing communications can do. Why? Because at the core of experiential is experience – the sole driver for what we search for on this planet. Experience defines our lives and gives us meaning. The ability for anyone or anything to gives us an experience that we wouldn’t expect or moves us to feel any one of our range of human emotions means that we have created a connection - that we have engaged an individual on a such a personal level, that they walk away from that experience feeling different.
Below are a few of our favorite tweets from the event.
Thank you to our speakers:
Jim Baudino, Engagement Marketing Manager, Toyota Motor Sales
Lance Broumond, CEO, UrbanDaddy
And thank you to our moderator:
Spiro Kafarakis, EP/VP, Agency Growth, Pitch