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Entertainment Marketing Breakfast 2014

Posted By thinkLA Aficionado, Monday, July 21, 2014
Updated: Monday, July 21, 2014
On July 17, 2014, over 500+ guests attended our 2014 Entertainment Marketing Breakfast at the Ritz-Carlton Hotel to discuss marketing trends in the millennial age. Here are three takeaways from our speakers:
  1. Millennials reach millennials. This generation is eager to share knowledge with their friends and go beyond the ordinary means of seeking information- they want an authentic and personalized message that they can depend on. – George Strompolos, Fullscreen
  2. Advertising is not the problem, bad advertising is. Millennials like to access information from their peers, trusted friends and close network. With constant overflow of advertising, they filter the most useful and practical advice for their everyday lives. "If you want to shape the future, then talk to it". – Kent Rees, Pivot TV
  3. The "Barney Affect" effect not only symbolizes a popular purple dinosaur show that most millennials grew up watching, but how those values of equality and justice still hold true for them today. Companies and brands should mirror their social responsibility in order to attract this generation to their products. Millennials expect brands to take note of their feedback and engage them in interactive communication. – Warren Wright, EVP of LifeCourse Associates.
Presentation Slides
Congratulations to the raffle winners:

Thalia Doherty, Tru TV - Kindle Fire/Amazon TV, courtesy of The Los Angeles Times
Kevin Ford, OMD - PS4, courtesy of Twitch
Sara Leverty-Lavoie, Rouge Beauty - Xbox One, courtesy of Curse
Carolyn Loo, UM - iPad Air, courtesy of Session M

Thank you to our speakers:

Warren WrightExecutive Vice President - Lifecourse Associates
Kent ReesExecutive Vice President, Pivot TV 
Kevin WinstonFounder, Digital LA
George StrompolosCEO and Founder, Fullscreen



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Tags:  Entertainment  Marketing  Media  Millennials 

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