On May 13, 2014, an intimate group of 25 people from the advertising community came together to learn how to accelerate their creativity using the skills of rapid prototyping. Individuals worked in small teams to hone in on the best way to develop, package and sell ideas like they’ve never done before by creating a conceptual mobile app prototype on paper in a few hours. What was the main takeaway from this workshop? This rapid prototyping approach can be applied to developing anything from a new business to conceptualizing a new campaign.
Per Hakansson - The Art of Rapid Prototyping
Thank you to Per Hakansson for leading this workshop, and to Ignited for hosting us.