On May 20th, Jordan Atlas, SVP, ECD at Ignited, showed us how important it is to create breakthrough work. We learned that “creative is not everyone’s job; It’s everyone’s responsibility.” The idea is not a product shot, cute kittens or celebrities. The idea embodies a lifestyle. It’s fresh, memorable and breaks through the clutter.
Jordan Atlas - Creation & Ideation
Thank you to Jordan Atlas for leading the class, and to Ignited for hosting us.