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AdU: Account Management 2014

Posted By Sarah Ledo, Wednesday, July 16, 2014
At the AdU: Account Managment class, members of RPA, Common and DirecTV explained what it takes to be a strong account manager. Attendees were shown real-life examples and skills to apply to their own jobs and gained a better understanding of the many opportunities of working in account management. Check out the presentation slides!


The instructors also recommend checking out the following:
BOOKS:
Built to Last & Good to Great (Jim Collins)
Made to Stick (Chip and Dan Heath)
Hey Whipple, Squeeze This (Luke Sullivan)
The Lean Startup (Eric Ries)
Power (Jeffrey Pfifer)
Ogilvy on Advertising (David Ogilvy)
Collaborate or Perish (William Bratton & Zachary Tumin)
Drive & A Whole New Mind (Daniel Pink)
Blue Ocean Strategy (W. Chan Kim)
Why We Buy (Paco Underhill)
The Tipping Point & David and Goliath (Malcolm Gladwell)
 
AND SOME NOT BOOKS:
Top 10 TED TALKS (or all of them)
Energyproduction.com
Ad Week/Ad Age
This Advertising Life Tumblr (trust us)

Thank you RPA for hosting the event and to our instructors:
Lisa Tanner, Vice President, Account Director, RPA
Romy Flint, Senior Director, Common
Kaleen Ogden, Associate Planning Director, RPA
Margaret Mason, Director of Marketing, DirecTV

 

Tags:  Account Management  AdU  Professional Development 

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