On July 22, thinkLA welcomed Dietmar Dahmen, Chief Innovation Officer, ecx.io, who discussed how change is happening all around us at a much faster pace than we could ever imagine. “We don’t like new ideas because we have to relearn concepts and unlearn the bad ones, but in order to improve your brand's survival, you must adapt," said Dietmar. As Google Glass, Glyph, Necomimi and other futuristic gadgets and trends emerge, it is important for marketers to:
1. Re-adjust their approach to these advancements by asking, "what could others do to destabilize your business?" Then find a solution.
2. Discover what consumers expect and what they do not expect, to make your brand memorable. Make the message individualized.
. Track what people are doing and customize their narcissistic reality with speedy
. Understand that if you need to explain something, the idea won't work. Ensure that your customers have easy
and convenient information they can understand.
Thank you to Dietmar Dahmen
for leading this presentation, and to LMU for hosting us.
And thank you to our moderator:
Jason Yoong, Portfolio Manager, Integrated Media, Universal McCann