On Thursday September 4th, we got to hear about the evolving nature of Social Media from experts in the field.
Kim Celestre from Forrester Research discussed creating utility marketing to reach the "always addressable consumer."
Stacy Martinet from Mashable touched on the importance of being picky when choosing which platforms to market your product across.
Tom Pettus from Deutsch highlighted the ever-growing trend of User Generated Content and it's influence throughout a variety of campaigns.
Guests also heard from a great panel of specialists including Katie Lavin of 20th Century Fox, Derek Baynham of tinyREBELLION, and Eric Holden of EIF who covered the basics of how to take a human approach to social media marketing.
How to Make Sure Your Social Marketing Isn’t 'Junk' by Matt Kapko, CIO
Forrester offers 5 ways to win at utility marketing at ThinkLA Social Media Breakfast by Lizzie Serber, iMedia Connection
Congratulations to the raffle winners:
Michele Fitzwilliam, The Hollywood Reporter - Jawbone, courtesy of Sizmek
Edward Trujillo, Hall & Partners - Beats by Dre Headphones, courtesy of tumblr
Thank you to our speakers:
Kim Celestre, Senior Analyst, Forrester Research
Stacy Martinet, Chief Marketing Officer, Mashable
Tom Pettus, EVP, Group Creative Director, Deutsch
Thank you to our panel:
Don Lupo (Moderator), SVP/Director of Digital Production, Dailey
Derek Baynham, Content Creator, tinyREBELLION
Eric Holden, SVP, Digital Marketing, Entertainment Industry Foundation
Katie Lavin, VP, Digital Marketing, Twentieth Century Fox
Thank you to our sponsors: