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7 Inspiring Takeaways from Trends Breakfast 2014

Posted By Laura Horstmann, Tuesday, October 21, 2014
Updated: Wednesday, October 01, 2014

On 10/2, we gathered at the Beverly Hills Hotel to discuss "hacking creativity" and how to shatter the limits of human potential with moderator Bryan Smith of 72andSunny, and keynotes Marc Eckō of Complex Media and Dr. Andrew Walshe of Red Bull. Here are seven takeaways from our speakers...

  • Brands need to recognize what their utility is for consumers, not just focus on awareness via paid media.
  • Your audience is diverse. Embrace the 'multi' of it all.
  • Marketers should strive to get outside their comfort zone more often to achieve a deeper understanding of creativity.
  • The mind creates problems that don't even exist.
  • Key to success: Motivation, repetition, progression, feedback, and failure is ok.
  • How to hack creativity? Everyone is creating. Don't need to be a painter to be creative. Get to it.
  • If you're consistently perfect, then you don't have room to make mistakes and learn from them. It's about pushing through, and that's how you hack talent.
Highlights Video
Maker.TV Interview with Andy Walshe
Maker.TV Interview with Marc Ecko

Thank you to our Speakers:
Bryan Smith (moderator), Co-Director of Strategy, 72andSunny
Marc Eckō, Founder/Chief Brand Innovator, Complex Media
Dr. Andrew Walshe, Red Bull Stratos High Performance Director, Red Bull
Press Coverage:
3 lessons on building your brand by Agata Smieciuszewski, iMedia Connection


Hacking Creativity and Shattering the Limits of Human Potential by Jeff Peterson, Primary Color


Thank you to our sponsors:
Creative PartnerVideo Partner


Tags:  72andSunny  Branding  Complex Media  Creativity  Red Bull  Trends 

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