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Highlights from Motor City West 2014

Posted By Administration, Thursday, November 20, 2014

On 11/19, we met for the first time at the LA Auto Show for our annual Motor City West and took a deep dive into the current and future market trends of auto shoppers, new automotive design and technologies that will ultimately reshape the automotive landscape. What were some of the highlights?

  • According to UTA Brand Studios' Brand Dependence Index, Audi came out on top with the highest brand attachment.
  • We chatted about the democratization of the luxury car market as well as marketing engagement in car development. Goal should be to understand the customer, invite the costumer in and be a part of the customer's life.
  • Toyota's Ed La Rocque and Honda's Steve Center went head to head on fuel cells and alternative technologies. Be on the lookout for their hydrogen cars!
  • According to Guvenc Ozel from IDEAS-UCLA Architecture and Urban Design, we need to move from design thinking to spatial thinking.
  • Karl Brauer of KBB said the average daily commute is 51 minutes, which means a lot of in-car marketing opportunities! 80% of cars have infotainment systems. 



Presentation Slides

Congratulations to the raffle winners:
Jim Lorden, Dailey - Chromecast and $100 Gift Card courtesy of Kelley Blue Book
Roger Greene, Garage Team Mazda - Beats by Dre courtesy of Quantcast
Cristina Chow, Initiative - Movi Powerstation courtesy of Thinknear
Danya Diaz, Dailey - GoPro courtesy of Axciom
Steven Hurley, Garage Team Mazda - 6 month Club W membership courtesy of Giant Media

Thank you to our speakers,
Karl Brauer, Senior Director of Industry Insights, Kelley Blue Book
Steven Center VP, Environmental Business Development Office, American Honda Motor Co, Inc.
Mark Dipko, Director, Corporate Planning and Strategy, Hyundai Motor America
Ed La Rocque, National Marketing Manager, Fuel Cell Vehicles, Toyota Motor Sales, U.S.A., Inc.
Philippe Martinez, Senior Creative Consultant, 3DXCITE
Phillip McDonnell, Client Director, Strategy, Initiative
Güvenç Özel, Technology Director, IDEAS-UCLA Architecture and Urban Design
Larry Vincent, Co-Founder & Chief Branding Officer, UTA Brand Studio

Press Coverage

2014 Los Angeles Auto Show according to Rob Alen, Director, motor>spirit

And our sponsors:
Reception Charging Station



Tags:  Cars  LA Auto Show  Marketing  Motor City West 

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