Jordan Atlas, SVP/Creative Director at Edelman PR, helped us understand strategy, copy and design at this inspiring AdU class on February 18th.
We are all responsible for creative, whether your title announces that or not. Recognizing an idea is the first step. Breakthrough creative begins and ends with "The Idea" which equates to Strategy + Creative Expression. Check out Jordan's slides for his full breakdown.
Many thanks to our instructor, Jordan Atlas, and to Edelman PR for hosting the class.