Posted By Administration,
Friday, March 27, 2015
Updated: Friday, March 27, 2015
At thinkLA's Mobile Breakfast 2015, we learned about how mobility is essential to being connected to things in our everyday life. We explored current and upcoming trends in the mobile world that will impact us and the way we connect to others.
Edwin Wong, Sr. Director, B2B Strategic Research & Insights at Yahoo!, discussed smart phone dominance. There are three main factors that continue to keep us connected… 1.Screen size – The larger the screen, the more time a user spends with their phone. 2.Better apps – the most successful apps provide real value, convenience and connection. 3.Cross screen use is creating sequential experiences.
The location based panel discussion mostly centered around enhanced targeting capabilities of mobile platforms, specifically geo-targeting. Since 85% of all data has some type of location reference, geo-targeting has vastly improved over the years. Beacons can push sale notifications to a user when they enter a geo space and geo-tracking can indicate an in-store visit or other locations that a customer may go, but there are some challenges or concerns. The main concerns are privacy and quality of location data. Lastly, the panel predicts that in 2017 mobile ad revenue will be two times what it is now in display ad revenue.
Sr. Director of Digital Marketing at Mattel, Heather Miller, shared Mattel’s mobile strategy and several specific mobile experiences that they have created to connect with their consumers. Mattel’s strategy is to lead with digital in everything that they do, and their goal is to provide connected brand engagement experiences. There is well documented research proving kids are extremely immersed in digital play on mobile devices. The IAB states that moms spend 35% more time on mobile devices than any other platform. They feel the app experience is a much safer environment than surfing the web.
Edwin Wong,Senior Director, B2B Strategic Research & Insights, Yahoo!
Asif Khan, Founder & President, LBMA moderator
Monica Ho,SVP of Marketing, xAd
David Shim, Founder & CEO, Placed
Tyler Bell,VP of Product, Factual
Loren Hillberg, President & GM, Thinknear
Heather Miller, Sr. Director of Digital Marketing, Mattel
Ashwin Navin, CEO & Co-Founder, Samba TV