On April 21st, we discussed celebrity endorsements, advertising in social media, clearance issues, use of user generated content, music and advertising. We learned when launching a social campaign, to anticipate the likely consumer reaction, as well as the negative consumer reaction.
A few key takeaways:
• Be sensitive to social and political issues
• Clear all hashtags and twitter handles before you start using them
• If you make a mistake, consider a prompt apology!
We also learned about examples of negative guerrila marketing: always check for permitting requirements! For example, LED placards in shape of Aqua teen Hunger force characters were hidden all around Boston shortly after the Boston bombing.
Thank you to our instructors, Kathyleen O'Brien, Dominique Pietz, and Todd Mumford.