Posted By Administration,
Thursday, April 30, 2015
Updated: Tuesday, April 28, 2015
The ThinkLA Auto Breakfast 2015, “Accelerating Through the Innovation Curve,” took us through a varied landscape of speakers exploring how auto marketers can stay on track, keep consumer engagement high, and leverage new uses of technology to impact brands.
Michelle Krebs, Director of Automotive Relations, Senior Analyst , Cox Automotive/Auto Trader presented an automotive “feast” of the 2015 automotive trends and forecasts, featuring stats on the “meat and potatoes” of rising SUV and luxury sales vs the “healthy vegetables” of declining hybrid/electric vehicles.
Jan Thompson, SVP and US Auto Lead at Ipsos; Douwe Rademaker, global CEO of the MarketQuest division at Ipsos, and Andrew Leary, CEO of the Ipsos Social Media Exchange, discussed their brand-new Censydiam Social Automotive Study, using a comparison of the Lexus NX and Acura RDX SUVs to show how social performance affects the path to purchase.
Rich Reigart, 360i shared details on Toyota’s partnership with Oculus Rift in bringing leading edge technology to encourage safe teen driving. Their innovative simulator experience has exposed thousands of teens and their parents to the dangers of distracted driving, with overwhelmingly positive results for the participants and for the brand.
Finally, we cruised through the Programmatic arena with help from Mike Margolin, RPA’s Director of Media Strategy, Tom Kelly, AOL’s VP of Platform Partnerships, and Tom Triscari, CEO of Labmatik. They discussed various models of how automated advertising is being used by auto marketers, shared successful client experiences, and explored what it takes to be an automotive programmatic leader.
Michelle Krebs,Director of Automotive Relations, Cox Automotive, Senior Analyst, Auto Trader
Andrew Leary, CEO, Ipsos Social Media Exchange
Mike Margolin,SVP, Director of Media Strategy, RPA
Peter O'Sullivan, Senior Sales Director for the Western Region, Quantcast
Douwe RademakerCEO, Ipsos MarketQuest
Rich Reigart, Director of Strategy, 360i
Jan Thompson, SVP US Auto Lead Ipsos
Tom Triscari, CEO, Labmatik