On Wednesday, September 29, we heard from the extraordinary head of digital production at Dailey – Don Lupo. He not only explained the basics of the digital production process, he dove into these key aspects:
- what current consumers are expecting when they interact with digital products;
- how to estimate and bill projects properly for increased profitability;
- the details and pro tips for creating and following a successful digital production process.
A full house of account producers, creatives, and other agency staff were energized and enthusiastic about what they heard and its relevance.
Thank you to our instructor, Don Lupo, and Dailey for hosting us.