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What we learned at Motor City West 2015...

Posted By thinkLA, Monday, October 05, 2015
Updated: Monday, October 05, 2015

Who's in the driver's seat? Depends on who you ask! One thing is for sure - today's auto market is evolving at a pace never experienced before. On Friday, October 2nd, at our 14th annual Motor City West summit we learned: 

  • Hot new products and consumption habits are driving new products and services
  • Suggestions for the right mix of TV and digital marketing in auto campaigns 
  • The best way to market to millennials is to stop marketing to them

We also honored the extraordinary partnership between Toyota and Saatchi & Saatchi LA within the Southern California advertising community, presenting Cooper Ericksen and Al Reid with a plaque. 

Photos
Highlights Reel
   
Speaker Videos

David Angelo, Founder, David&Goliath

Scott Empringham, President/CEO
Flash Point Communications
   

George Notaras, Creative, Host & Executive Producer
MotoMan

Matt Weiss, President, North America,
JATO Dynamics

 

Press

The most exciting new app for marketers   

6 automotive megatrends you need to watch


Thank you to our speakers:

George Notaras, Creative, Host & Executive Producer, MotoMan

Thomas Choi, SVP Digital Director, MediaVest

Brad Seitter, EVP, Business Development, TVB

Brad Piggot, Industry Lead – Auto, Yahoo!

Alicia Jones, Head of Honda & Acura Social Media, American Honda

Kate O'Loughlin, VP/GM Media Business, Tapad

Alex Witkowski, Group Director, Digital, OMD

Rinku Mahbubani, Group Digital Director, Mediavest

Matt Weiss, President, North America, JATO Dynamics

Scott Empringham, President/CEO, Flash Point Communications

David Angelo, Founder, David&Goliath
Cooper Ericksen, VP, Vehicle Marketing and Communications, Toyota Motor Sales, USA, Inc.

Al Reid, Executive Director, Idea Management, Saatchi & Saatchi LA

 

Congratulations to our raffle winners: 

Quantcast Jambox - Ginger Christensen (SSLA)

Thinknear Mini Drone - Judy Woo (PhD)

Dedicated Gift Backpack - Stacey Hong (OMD)

 

Thank you to our sponsors:

 

Tags:  Education 

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