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Takeaways from Programmatic Summit 2015

Posted By Erika Maya, Thursday, November 12, 2015

Programmatic Takeaways from Programmatic Summit 2015 has transformed the digital media landscape, creating efficiencies on both the buy and sell side, as well as providing greater scale and allowing data to be utilized in new ways. From employing true programmatic creative methodologies to rethinking internal organizational structures and ensuring that the entire digital ecosystem has the training necessary for proper execution, the key to making programmatic most effective—and maximizing ROI—lies in implementation.

 

On Wednesday, November 11th, over 600 people were in attendance at our second annual Programmatic Summit, and we heard from over 30 experts in the programmatic space. We learned about fraud, attribution, programmatic native to monetization approaches, programmatic TV and training the workforce. Check out the photos and highlights below (video coming soon!). 

Photos
Videos

Programmatic Summit Highlights Reel

Brand POV Gayle Smilanich

Building Trust Panel

From Right Media to Right Message Bob Arnold

Opening Remarks. Joe Laszlo

Private Marketplace Panel

HuMan Versus Machine Panel

Programmatic TV Panel

Sponsors
Principal Premier
VIP
Supporting  

Tags:  #thinkProg  IAB  programmatic  thinkLA 

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