More than 600 marketing professionals attended The Connected Consumer breakfast to meet and hear the latest consumer technology news and innovations from Amazon, Samsung, Under Armour, and more.
After a brief talk by presenting sponsor Yahoo on apps, Lindsey Turrentine, Editor in Chief, CNET.com provided our keynote. She shared the latest information regarding connected homes. Zach Parker and Jamie Scythes of Amazon demonstrated some of the many ways voice technology and recognition are changing how we access information and opportunities for leading-edge content creation through voice-activated devices such as Amazon Alexa.
Doug Ziewacz and Chris Glode from Under Armour discussed how technology is tracking body stats and the ways smart clothing will provide even more insights for optimal health. Diego Miralles, Director of Design, Samsung SmartThings, shared additional information on smart home products and connectivity.
The morning concluded with a marketing panel who commented on the presentations and provided perspective on the implications of connected technology to advertisers.