On April 11th, Jason Brush, EVP at POSSIBLE, helped us understand the creative process of UX design. We learned that Interaction Designers go through many steps to ultimately get to a clean and functional website – from managing expectations, research and planning to prototyping and implementation. He reminded us to always empathize with users to truly know what is necessary. Today, we are cluttered with numerous apps and websites available and an Interaction Designer's duty is to simplify the experience while making it better.
Check out Jason's presentation below!