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Legal Issues in Advertising

Posted By Sara Hope, Friday, September 30, 2016

On Sept. 27th, we discussed social media advertising, clearance issues, UGC challenges, and copyrights and music law in advertising. We learned when launching a social campaign to anticipate a range of consumer reactions. 

A few key takeaways:

  • Be sensitive to social and political issues
  • Determine all the ways your company plans to use your content
  • Have appropriate protections and response mechanisms in place before you begin
  • Take advantage of the federal laws that were enacted to protect you
  • Monitor content and refuse to post content that violates your terms and conditions
  • Copyright protects expression, not ideas

Presentation Slides

Cutting Edge Marketing Techniques in Legal
Copyright and Music Law In Advertising

Tags:  copyright law  legal  legal issues in advertising  marketing for legal  music law  social media  UGC 

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