Thank you for attending Smart Technology: Programmatic's Promised Efficiency. We would like to extend a big thank you to Candace Tomeny, Stephen Matte, Jane Shie Sr., and Meredith Hall at The Trade Desk for a highly educational session.
Attendees gained foundational knowledge of programmatic advertising, while developing a deeper understand of the core efficiencies of omnichannel planning and buying. From RTB to Private Buying we uncovered the 2nd price auction methodology and discussed the movement from the spot market to the forward market and all the capabilities in-between. Attendees learned theoretical and practical knowledge through a light-demo workshop for how to utilize smart technology like a DSP.
• Learn to identify where programmatic fits within your role
• Understand the top 5 myths of programmatic
• Learn how to leverage programmatic when planning Omnichannel campaigns
• Understand the tools in your toolkit