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Motor City West: 2017

Posted By Emily Hope, Friday, October 6, 2017

Meeting the Challenges of a Category in Transition

Automotive marketing has seen its share of trends, fads, and failures. As we approach the year 2020, we are faced with an industry and its marketing in transition: Sales have eased, incentives are rising, and sedans continue to falter at the expense of growth for trucks and SUVs; Mobile, data-driven programmatic and attribution models are exerting pressure on marketers, agencies, and publishers, complexity and lower revenue for content creators; Autonomous technology, electric vehicles, and ride-hailing are increasing R&D budgets at automotive manufacturers and adding to the confusion.

On Thursday, Oct. 5, we held our annual Motor City West conference in Long Beach.  Over 450 attendees met to learn and discuss automotive marketing.

Congratulations to our raffle winners: 

  • Josh Lazo, RPA - Beats Headphones, courtesy of Cox Automotive
  • Eliana Velasco, Canvas Worldwide - 360 Video Camera, courtesy of Receptiv Mobile Video
  • Danielle Joie Thouin, Fraser Communications - Apple Air Pods, courtesy of US Auto News 

 

EVENT PHOTOS

VIDEOS - COMING SOON! 

 

 


 

POWERPOINTS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

THANK YOU TO OUR SPONSORS

 

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Tags:  #MotorCityWest  #thinkauto  auto marketing  Motor City West 

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