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Mobile Breakfast 2018

Posted By Emily Hope, Thursday, March 8, 2018


Over 750 attendees gathered for our Mobile Breakfast at the Beverly Hilton. Guests heard from Jack in the Box, Tastemade, Google, Instagram, Waze and other brands about their "mobile-first" strategies.   

We would like to extend a big "Thank you" to our keynote speaker: Iwona Alter, VP, Marketing at Jack in the Box, and to our other speakers: Aaron Austin, Sarah Bachman, Ben Blatt, Karin Gilford, Oren Katzeff, Raghu Kodige, Melaney Lubey, Nick Mokey, Joanne Nichols, Sarah Ohle, Kate Slovin, Autumn White, and Doug Zanger for an educational morning.



  • Victoria Adelhelm, Account Manager, Fetch: Sonos Speakers, courtesy of Nucleus
  • Samantha Baseford, Associate Media Director, RPA: Beats By Dre headphones, courtesy of AdColony
  • Matt Lipschutz, Zimmerman Account Director, Zimmerman: Apple Gift Card, courtesy of Sabio Mobile
  • Daria Hannah, Senior Strategist, GiantSpoon: Google Home Mini, courtesy of Waze 


  • Iwona Alter, Chief Marketing Officer, Jack In The Box
  • Aaron Austin, Mobile App Sales and Strategy Expert, Google
  • Sarah Bachman, SVP, Digital Experience Lead, Horizon Media
  • Ben Blatt, Executive Director, Digital Marketing, ABC/Disney
  • Karin Gilford, SVP/GM, Movies Anywhere, Walt Disney Studios
  • Oren Katzeff, Head of Programming, Tastemade
  • Raghu Kodige, Chief Product Officer and Co-Founder, Alphonso Inc.
  • Melaney Lubey, VP Marketing & Strategic Partnership, dailyKarma
  • Nick Mokey, Managing Director, Digital Trends
  • Joanne Nichols, Head of Strategic Partnership, West Coast Waze
  • Sarah Ohle, Marketing Insight Lead, GroundTruth
  • Kate Slovin, Product Marketing Manager, Instagram
  • Autumn White, Head of Digital, West Coast, OMD
  • Doug Zanger, Editor, The Drum Americas


  • Most overrated trend? “VR for entertainment. There are many applications, but not for entertainment.” - Ben Blatt, ABC / Disney
  • There will be over 75 billion connected devices by 2020. IoT is accelerating quickly but could use some standardization.
  • There is great consumer satisfaction in voice-enabled devices but use is still lagging behind relative to other mobile devices.
  • By 2023, auto manufacturers predict that a single car will have 100 million lines of code. The first Space Shuttle launched with 500,000 lines of code.
  • "Don't just do innovative things and expect a result - what may work in traditional media but doesn't always in mobile." - Karin Gilford, SVP/GM, Movies Anywhere, Walt Disney Studios
  • "Our 24/7 operations help us leverage the instant, mobile, "want it now" culture marketing for our brand." - Iwona Alter, Chief Marketing Officer, Jack in the Box
  • The casual mobile gamer spends time — and money. According to Jun Group, revenue is at $50 billion. Hollywood B.O. revenue was $40 billion in 2017.








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Tags:  #ThinkMobile  Brand Marketing  Digital  Jack in the Box  Mobile  Mobile Breakfast 

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