- Get Involved
- Professional Development
|Blog Home All Blogs|
See photos, videos, presentation slides and more from all our events!
Top tags: professional development Education thinkLA Philanthropy Social AdU Advertising Career Advice Creative pokeraoke Programmatic Young Professionals YoungStars #thinkStars marketing Mobile Breakfast #networking Account Management Ad Relief Branding Forbes LA Advertising Millennials Music #Think5k 30 Under 30 5K 72andSunny Atom Factory Bowling
STEP & REPEAT
The Fun Run 5K was a celebration of all things active and fun in support of a great cause. Thanks to Mindshare, we hosted our second annual event at the California-famous Campus in Playa Vista. It was great to run the dirt-trail bluffs, drink champagne with friends, make new friends, and play life-sized games! Thanks to all that came out.
Proceeds from each ticket went toward Ad Relief to help someone in crisis get back on their feet again - and we raised several hundred dollars, THANK YOU!
EVENT PHOTO GALLERY
|Creative Partner||Yoga Sponsor|
|Hydration Partner||Hydration Sponsor||Snack Sponsor|
Thank you for attending Digital Production: Process and Profitability. We would like to extend a big thank you to Don Lupo for a highly educational session.
We learned what it takes to make a digital project efficient and profitable, whether producing banners, a mobile app, or a website as well as the basics of the digital production process, how to estimate for projects, and why the client needs to pay for IA, UX, and QA as every agency has challenges with digital production:
• Account does not always know it well
• Creative does not always follow best practices
• Finance doesn’t always know how to bill for it
Very few people know how to make it profitable Digital production can be far more complicated than anyone anticipates, but focusing on process can make it much easier. In this class, we discussed what it takes to not only get websites and banners out the door AND how to get them done efficiently and (hopefully) profitable.
We hope everyone enjoyed the 2017 Auto Breakfast! We are grateful to our speakers and especially to our sponsors who helped make all the magic happen. This year’s event was presented by PlaceIQ, and supported by Pinterest, Cox Automotive, and Eyeview.
We kicked off with an energizing keynote from Brian Cooley of CNET, who set the scene with his fast-paced rundown of all that’s new and happening in the auto world, and what to look for as the “next big thing”.
Next, we took a deep dive into the world of “influence” and considered what it takes to create it, measure it, and assess its value in auto marketing. We were entertained and enlightened by speakers from several auto brands and agency partners who contribute so much to the ThinkLA community. The role of emerging technology was explored through some deeply engaged discussion among industry thought leaders.
Key takeaways on the topic of influence included:
· The need for a meaningful connection between a brand and its audience
· An authentic and transparent role in the brand conversation is a must
· Technology has a vital role in enhancing and analyzing influence
· Everyone’s a content creator and a media channel in their own right
· The influencer role has to have substance and meaning beyond that of paid advocate
|Supporting Sponsor||Supporting Sponsor||Supporting Sponsor|
Thank you for attending Pokeraoke - Celebrating 10 Years of Funk!
We would like to extend a big thank you to Ohm Nightclub for hosting us and to our lovely sponsors, AdTheorent, Bazaarvoice, Quantcast, Sharethrough, AEG Live, Double Verify, and Whisper for making such amazing memories with us.
|VIDEO HIGHLIGHTS||EVENT PHOTOS|
|PHOTO BOOTH sponsored by Sharethrough||WHISPER Thoughts
Whisper gathered the genuine feelings of ad industry pros at our 10-year Pokeraoke event. Read the true thoughts here:
|Onstage Sponsor||Bar Sponsor||Photobooth Sponsor|
|Exposure Sponsor||Exposure Sponsor||Raffle Sponsor|
We would like to extend a big "Thank you" to Henry Blodget, Charlotte Cochrane, Matt Doherty, Rita Drucker, Dan Greenberg, Amy King, Gustavo Leone, Serge Matta, Kimberly Smith, and Missaka Wijekoon for a highly educational morning.
After an enlightening and informative keynote by Henry Blodget, attendees were treated to a vibrant panel discussion among mobile and location marketing experts. Led by Charlotte Cochrane, the panel discussed the benefits and issues surrounding GPS, beacon technology, and much more. Rita Drucker of Yahoo! presented detailed information on mobile use and consumer behavior, while Dan Greenberg of Sharethrough and Gustavo Leone of Mattel held a fireside chat discussing recent Barbie campaigns and their connection to mobile interaction.
KEYNOTE HENRY BLODGET'S POWERPOINT
|Supporting Sponsor||Supporting Sponsor||Supporting Sponsor|
Fashion styles may repeat every 20 years, but how we shop is trending forward at a faster rate than ever. Technology has created new e-commerce platforms and the traditional methods of the personalized shopping experiences have become surprisingly in-vogue. At the same time, more brands and artists are collaborating with designers and influencers, promoting innovation and gaining mass awareness.
At YoungStars: Fashion 4WRD, we met the top disruptors in fashion, retail, and e-commerce at Trunk Club's glorious headquarters in Culver City. What an amazingly sweet night we had with Lisa Sugar and Lindsay Miller from POPSUGAR and our talented panelists: Joy Claire, Dechel Mckillian, Onch Movement, and Breanna Warner!
YoungStars is ThinkLA's quarterly panel discussion and mixer with diverse thought leaders, entrepreneurs, and influencers, all under the age of 35, in the Los Angeles media, tech, and advertising industries.
Thank you for attending Smart Technology: Programmatic's Promised Efficiency. We would like to extend a big thank you to Candace Tomeny, Stephen Matte, Jane Shie Sr., and Meredith Hall at The Trade Desk for a highly educational session.
Attendees gained foundational knowledge of programmatic advertising, while developing a deeper understand of the core efficiencies of omnichannel planning and buying. From RTB to Private Buying we uncovered the 2nd price auction methodology and discussed the movement from the spot market to the forward market and all the capabilities in-between. Attendees learned theoretical and practical knowledge through a light-demo workshop for how to utilize smart technology like a DSP.
• Learn to identify where programmatic fits within your role
• Understand the top 5 myths of programmatic
• Learn how to leverage programmatic when planning Omnichannel campaigns
• Understand the tools in your toolkit
Top Takeaways from ThinkLA’s Fourth Edition of AdU: Account Management
Jake Hay, Account Executive, PopShorts
“Being passionate about your job, and recognizing the basic skills you need to do your job are just that; the basic skills. You have to really dig down deep inside yourself. That’s where you will find the best you, you can be.” - Lisa Tanner, VP Account Director at RPA.
“It is important to be someone that can provide value. Don’t just see it at taking orders and planning meetings. You need to know the project, your client and your agency. That’s how you provide value.” - Kelly Carroll, VP Account Director at MullenLowe.
After a year in remission, ThinkLA revisited one of their most popular sessions, AdU: Account Management. This one-night class was meant to inspire, educate and connect members of the Think LA community interested in bettering their skills and understanding of account management. Hosted at RPA with a near capacity turnout, Lisa Tanner, VP account director at RPA, did a great job at keeping the session educational while maintaining a very relaxed environment while teaching “How to be Successful”, while Kelly Carroll, VP account director at MullenLowe taught “The Project Starting Line”.
This event was invaluable for any entry-mid level account manager, and I highly suggest attending next year’s event. Until then though, enjoy my top takeaways and learnings.
HOW TO BE SUCCESSFUL
What does it take?
· You have to be proactive, prepared, dependable and organized.
o Always have a plan, a back-up plan and a back-up back-up plan
Go from good to great!
· Don’t compare yourself to others.
o You are awesome, other people are also awesome and that’s an awesome thing.
· Having a mentor is a must.
o A mentor is your personal cheerleader. Someone who keeps you motivated & focused while providing a judgement free source to ask questions and learn.
§ If you don’t currently have a mentor, ThinkLA just launched a mentorship program! Details can be found here: http://www.thinkla.org/mpage/MentorshipProgram
I don’t know, but I’ll find out.
· Don’t answer if you don’t know the answer.
o Owning up to not knowing gives you the opportunity to learn more and the honesty builds the trust of those around you.
There is no such thing as multitasking.
· Focus on the task at hand.
o Expectations are high, but you need to be realistic with your ability to get things done.
o Prioritize and maximize effectiveness.
Don’t forget the business.
· It’s easy to get caught up in the seemingly infinite number of tasks you have at any one time. No matter what you’re working on, never forget the end goal is to drive business for your client.
THE PROJECT STARTING LINE
· Know your client.
o Before you start, understand the industry and how you will define success.
· Agree to a strategy, budget, and timeline with your client.
o An open and well-defined line of communication is crucial for both the client and the agency to understand the process and eliminate surprises along the way.
· Take things head on.
o Don’t wait until after the project is over to bring up errors in product or budgeting. Tackle them right as they happen and negate some of the possible negative repercussions.
Aiming for the home stretch.
· No detail is too small.
o Once you’ve gone over everything, go over it again. Once you’ve gone over it twice, take out the magnifying glass and hit it a third time.
o Small errors can turn into big mistakes if you’re not careful.
· Write client recaps early and often.
o This allows you to share notes with the other teams involved and ensure that you are all on the same page.
o Make a checklist out of the client recaps to better follow through with client feedback.
Crossing the finish line.
· Lead your presentation like a good book.
o Have a defined beginning, middle and end.
· Know what to fight for and when to back off.
o There are times when you are allowed to disagree with the client. Be sure to educate, not argue and navigate this process carefully.
· Follow-up, follow-up, follow-up
o If this one doesn’t explain itself, I’d recommend getting your ticket now for the next AdU Account Management
Thanks to all of you who attended, and we look forward to seeing you again soon!
Thank you to all of you who facilitated and attended the Conscious Working Moms Workshop on December 12, 2016. Led by Sarah Gibbons, this workshop was designed to be intimate, interactive and foster camaraderie and community among working Moms. We learned strategies and practices for achieving work/life wholeness, in order to experience a greater sense of confidence, connection and fulfillment. This workshop will surely help those who attended personally transform and renew their commitment to themselves, their families and their career aspirations.