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Video Summit 2013

Posted By Administration, Friday, December 13, 2013
Updated: Tuesday, February 18, 2014

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Press Coverage

"The Secret to Creating Video Content that Really Sticks” by iMedia Connection

 

Video Summit Recap
Branded Content Panel
Content Creators Roundtable
Video Media Buying Roundtable
Geri Wang Presentation

 

Congratulations to the raffle winner:

Drew Porter, Team One - Jawbone UP, courtesy of AdColony

 

Thank you to our speakers:
Geri Wang, President, ABC Sales
Edwin Wong, Senior Director, Product & Media Insights, Yahoo!
Jamie Byrne, Director, Content Strategy, YouTube
Oren Katzeff, Head of Programming, Tastemade
Jason Kirk, Head of Business Development, ZEFR
Ze Frank, EVP, Video, BuzzFeed
Tom Dunlap, Chief Production Officer, 72andSunny
Doug DeLuca, Co-Executive Producer, Jimmy Kimmel Live
Dominic Sandifer, President & Founding Partner, GreenLight Media & Marketing
Paul Santello, EVP, Managing Partner, Horizon Media
Mike Margolin, SVP, Director of Media Strategy, RPA
Brett Whelan, SVP, Director National Broadcast, Initiative
Evan Shapiro, President, Pivot

 

Thank you to our sponsors:

Presenting
Supporting

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Holiday Gala Benefiting Toys for Tots 2013

Posted By Administration, Friday, December 6, 2013
Updated: Friday, February 21, 2014

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Thanks to all 600+ of you who attended our Holiday Gala, donated a toy to the Marine Toys for Tots Foundation, and wrote a message of support to our Veterans. We estimate 1,000 toys were collected! That means more joy to children in need this holiday season. Kudos to everyone for participating. #thinkToys

 

Congratulations to the raffle winners:
Sophia Ochoa, OMD - society6.com Giftcard, courtesy of Demand Media
Ryan Reyes, Ignited - Portable Bluetooth Speakers, courtesy of Pandora
Ed Song, OMD - Beats by Dre Headphones, courtesy of Tumblr

 

Read the Agency Spy article about our toy drive:
LA Ad Execs Reveal Favorite Xmas Childhood Memories for ThinkLA, Toys for Tots

 

Favorite Christmas Childhood Memory Videos:


Joe Baratelli
EVP, Chief Creative Officer
RPA

J Barbush
VP. Creative Social Media Director
RPA

Lark Baskerville
SVP, Director of Human Resources
RPA

Lisa Herdman
SVP, Director of National Programming & Branded Entertainment
RPA
 
Thank you to our sponsors:
Presenting
Photo
Entertainment
Bar
Holiday Cheer
Holiday Cheer

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Trends Breakfast 2013

Posted By Administration, Wednesday, November 20, 2013
Updated: Thursday, February 20, 2014

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Short Video Recap

15-Min Video Recap

 

Click here to view presentation slides.

 

Congratulations to the raffle winner:
Charlotte Cochrane, Horizon Media - $500 UBER Credit, courtesy of StumbleUpon

Many thanks to our speakers:
Lewis DVorkin, Chief Product Officer, Forbes
Christy Tanner, Senior VP & GM, CBS Interactive
David Shing, Digital Prophet, AOL


Thank you to our sponsors:

Presenting

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CanJam 2013

Posted By Administration, Sunday, November 17, 2013
Updated: Friday, February 21, 2014

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Thanks to Pandora and DJs Mike Wonsik and Rory Jumpup for the kickin' beats and to all of our volunteers for assembling food packages. We had 105 volunteers at this event, and processed over 32,000 lbs of food! We couldn’t have done it without you.

 
SPONSOR

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Turkey Bowl 2013

Posted By Administration, Thursday, November 14, 2013
Updated: Tuesday, February 18, 2014

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Congrats to our bowling tournament contest winners!
High Score - Dedicated Media
Best Effort - 33Across
Team Spirit - About.com

 

Congratulations to the raffle winners:
Paula Savar, Starcom - iPad, courtesy of About.com
Hemang Saraiya, Initiative - iPad Air, courtesy of Hulu
Matthew Roniss, Liquid Advertising - Lakers vs. Raptors tickets, courtesy of Adroit Digital

 
Thank you to our sponsors:
Presenting
LoungePhotoPromotional
Food TruckFood TruckDJ

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Emerging Directors Showcase 2013

Posted By Administration, Friday, November 8, 2013
Updated: Friday, February 21, 2014

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Emerging Directors Showcase Announces Winners

 

Los Angeles, CA (November 07, 2013) – The One Club, producers of the prestigious One Show Awards, in partnership withThinkLA, announced today the winners for the 2013 Emerging Directors Showcase, a competition celebrating the best directors in the early stages of their careers. Hundreds of emerging directors from 13 countries entered the inaugural competition.

Seven winners emerged, following a round of judging conducted by an accomplished jury of directors, including Man of Steel director, Zack Snyder.

The winners are as follows:

  • Isaiah Seret won in the Broadcast category for "Take the Stage.” Client: Adidas; agency: Sid Lee; production company: PRETTYBIRD.
  • Brandon LaGankewon in the Web Video/Film category for "A Ticket to Visit Mum.” Client: British Airways; agency: Ogilvy New York; production companies: US: Eyepatch NY, India: Little Lamb Films.
  • John X. Carey won in the Branded Short Films category for "Real Beauty Sketches.” Client: Dove; agency: Ogilvy Sao Paolo; production company: Tool of North America.
  • Alec Helm won in the PSA Category for "Kenya Bucket List.” Client: Water is Life; agency: DDB New York; production company: Tool of North America.
  • Corydon Wagner won in the Spec Commercial category for "Capture the Wind.” Client: GE; freelance.
  • AG Rojas won in the Artistic Film category for "Hey Jane.” Client: Spiritualized; record labels: Fat Possum, Double Six, Domino; production company: Caviar Content.
  • Denis Parchow won in the Student Film category for "Don’t Be Afraid of the Dark.” Client: Steiff; student at Filmakademie Baden-Wuerttemberg.

 

"We were very impressed with the quality of entrants for the Emerging Directors Showcase,” said Michael Nadeau, Managing Director of The One Club West. "The one thread that ran through all of the winning work, across all categories, whether the piece was commissioned or non-commissioned, for a brand or an artistic endeavor, was a deep understanding of what resonates with audiences on a visceral level.”

"In our first year, we are honored to have such amazing storytellers submit their work for entry into the Emerging Directors Showcase,” said Patrick O’Neill, Executive Creative Director of TBWA\CHIAT\DAY / Los Angeles and Jury Chair for the Emerging Directors Showcase. "I'm speaking on behalf of the jury when I say that we are proud to be a part of finding the next generation of directors.”

Winners were announced at 20th Century Fox Studios on West Pico Boulevard in Los Angeles. Visit www.emergingdirectors.org for more information.

To read the full press release, click here.

Press Contact:
Erika Maya
(310) 876-0650 x223
erika@thinkLA.org

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Movie Marketing Breakfast 2013

Posted By Administration, Thursday, October 31, 2013
Updated: Thursday, February 20, 2014

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12 Takeaways From ThinkLA’s 2013 Movie Marketing Breakfast
by Marian Thomas, Buzzfeed Sales Director

"I love attending ThinkLA events as it gives me a chance to learn something new and network with colleagues in the digital marketing industry. Speakers included top executives from Google, Awesomeness TV, VICE and Blumhouse. A full recap can be found at ThinkLA. Here are my take-aways from the breakfast..." Read more...

 
 

Congratulations to the Google Chromecasts winners:
Ashley Buxton, UM
Julie Pittman, mOcean
Kim Wakefield, 4D

 

Many thanks to our speakers:
Brian Robbins, Awesomeness TV
Ryan Duffy, VICE
Jason Blum, Blumhouse Productions

 

Speaker sizzle reels (courtesy of Vision Design Studio):

Jason Blum
Ryan Duffy
Brian Robbins
 

And thank you to our exclusive sponsor:

Media Partner

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connectLA Fall Mixer 2013

Posted By Administration, Friday, October 25, 2013
Updated: Friday, February 21, 2014

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SPONSORS
Venue
eleven_logo_forweb.jpg
Bar
eleven_logo_forweb.jpg

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Motor City West 2013

Posted By Administration, Friday, October 4, 2013
Updated: Thursday, February 20, 2014

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Click here to view presentation slides.

 

On October 3, 2013, ThinkLA hosted its annual Motor City West summit at the Automobile Driving Museum. In front of a full house of 450+ people, we heard from two OEMs, got a first look at a connected car, learned the essentials of big data and privacy, and found out how to stay culturally relevant. Here are the main takeaways from the summit…

 

Maggie Taylor, CEO, Added Value North America

  • VIBE is a measure of cultural traction for brands. It stands for visionary inspiring, bold, exciting.
  • When using the VIBE measurement Tesla scored the highest VIBE, beating out Apple brand.
 

Kimberlin Cranford, Senior Privacy Specialist & Attorney, Acxiom Corporation

  • It’s important to be proactive instead of reactive in privacy and data and how you serve up ads.
  • Legislators are focused on data right now. What may come out of Washington is something that may not be applicable to the auto industry. The key for all businesses is to be aware, be transparent and self-regulate.
 

Kimberley Gardiner, National Digital Marketing & Social Media Manager, Toyota Motor Sales

  • For car shopping, consumers want the process to be seamless, social and flexible.
  • Toyota is partnering with g+ hangout on a new car configurator called "Toyota Collaborator,” which allows your friends to help you with your car design and purchasing decisions.
 

Russell Wager, VP of Marketing, Mazda North American Operations

  • Mazda’s media strategy is an always on approach, with a greater presence in digital and more consistency in broadcast too.
  • In launching Mazda3, they built up buzz by inviting media and consumers to a party, but didn’t tell them what it was for. On the same day and time, they unveiled the Mazda3 with a live performance by the band Metric.
  • Was the Mazda3 launch successful? Yes, they became the news with 850M impressions, 500k video views and 100% share of voice. It was game changing.

 

Thank you to all of our speakers.

 

And thank you to our sponsors:

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AdJam 2013

Posted By Administration, Friday, September 27, 2013
Updated: Friday, February 21, 2014

AdJam-Header-Final.jpg

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PRESS
Campaign Brief: Innocean USA takes out ThinkLA's annual legendary AdJam: battle of the agency bands

View the band submission videos.

 

CONGRATULATIONS TO THE 2013 ADJAM WINNER!

INNOCEAN USA- HB "Riots"

innocean_winners.jpg adjam13_0686.jpg

 

LOS ANGELES, CA, September 27, 2013ThinkLA, the largest advertising industry organization for Southern California, held their annual AdJam: Battle of the Agency Bands on Thursday night at LA Live’s Club Nokia. About 1,500 guests watched LA’s most musically talented from the LA advertising and marketing community bring down the house. There were just two caveats. Each band had 12 minutes on stage and had to sing songs from this Millennium: 2000-2012. Click here to read more

Many thanks to all the bands for putting on a great show:
INK Studios - Mixed INK
The Garage Team Mazda - The Garage Band
Deutsch LA - Hellvetica
INNOCEAN USA - HB "Riots"
Phelps - The Phelps-tipped pens
AvatarLabs - Casey & The Avatars
ymarketing - y-snake
BLITZ - BLITiZen Kane
Brighter - BRTR (returning champs)

 

Thank you to our judges:
Roslynn Cobarrubias, Senior Director of Artist Relations, Myspace
Elan Morrison
, Music Producer, on behalf of Grooveshark
Lori Teig
, VP Talent, VEVO

 

And thanks to our sponsors:

Presenting
Bar Photo After Party Video
Judging Judging Judging
Roadie Signage

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