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Marketing to Women 2013

Posted By Administration, Thursday, September 19, 2013
Updated: Thursday, February 20, 2014

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ClickZ: Marketers Call for a Reality Check in Female-Targeted Campaigns

On September 18, 2013, there was a gathering of the minds at the Beverly Hills Hotel on how to best market to women now. The purchasing power of women has skyrocketed. But how and when you talk to the modern female consumer is much different than it was just a few years ago. There’s no one-size-fits-all approach.

How do you make sure you’re talking to her at the right time, in the right place and, most importantly, with the right message? At the Marketing to Women Now breakfast, we heard from industry, agency and client-side experts on this ever-evolving marketing landscape and how brands are successfully tapping into the ever-evolving female consumer…

 

 

Jackie Stasi and Karen Kovacs: Women+Mobile: The Unbreakable Bond

  • Women have a love affair with their mobile device
  • The #1 word in the word cloud poll for women at the breakfast on how you feel about your phone was "dependent"
  • There are 4 rules of engagement for mobile ads:
    • Ask permission
    • Share her interest
    • Look your best
    • Engage her in conversation


Catherine Balsam Schwaber: The Curve Films: Indie Woman

  • The biggest group of women now is single women without kids – 36.7M
  • Seismic shifts on the traditional family. There are working mothers, stay home dads, adult kids at home, etc.
  • Short form entertainment content has to change for women. Need to create emotional connections and experiences for them. Ex. Top Shop using Chirp for augmented reality during Fashion Week.


Creative panel discussion with Linda Landers/Girlpower Marketing, Karen Costello/Deutsch LA, and Patrick O’Neill/ TBWA\CHIAT\DAY LA:

  • It's hard to portray the perfect mom. They are not one-size-fits-all. Don’t show the cliché. It's best to avoid it and just tell a great story.
  • Linda Landers good creative example: VW's Darth Vader commercial. (see video)
  • Karen Kovacs' good creative example: their Target spot which focused on education. (see video)
  • Patrick's good creative example: Kraft Zesty campaign. They thought about trends, mom, and the visual (see video).
  • Only 3% of creative ad execs are women. It’s a multi-faceted issue. There are lots of reasons why, and it's a real problem.

Click here to view presentation slides.

 

Many thanks to our moderator, speakers and panelists:
Jerry McGee, EVP, President Western Region, 4A's
Jackie Stasi, Founder, Nuance Digital Marketing
Karen Kovacs, Publisher, People
Catherine Balsam-Schwaber, SVP, NBCUniversal
Linda Landers, CEO, Girlpower Marketing
Karen Costello, EVP & Executive Creative Director, Deutsch LA
Patrick O'Neill, ECD, TBWA\CHIAT\DAY

 

Panel Discussion Videos


Girlpower Marketing

Deutsch LA

TBWA\CHIAT\DAY
 

And thank you to our presenting sponsor:

 

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Gaming Breakfast 2013

Posted By Administration, Thursday, August 22, 2013
Updated: Friday, February 21, 2014

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On August 21, 2013, ThinkLA hosted its annual Gaming Breakfast at the Hyatt Regency Century Plaza with over 300 people in attendance. Our speakers and panelists spoke about the current state of the gaming industry, providing astounding statistics on gamers and gaming behavior, as well as marketing case studies.

The main take-away from the event? As one journalist put it:
Games are more popular than ever across consoles, PCs, tablets, and smartphones. If you’re a marketer and not taking the gaming phenomenon seriously, you’d better look at some cold, hard facts. Of all smartphone users, 39 percent play games at least once per week, and 15 to 20 percent of users are playing for a significant amount of time. (Marlo, J., 2013, August 23, iMedia Connection)

Press Coverage:
iMedia Connection
Click Z

Click here to view presentation slides.

 

Congratulations to our raffle winners!
Denise Tran, Saatchi & Saatchi LA - Galaxy Note 8.0 Tablet (Courtesy of WildTangent)
Lauren Stanat, OMD - Disneyland Tickets & Gift Card (Courtesy of Wikia)

 

Thank you to our speakers and panelists:
Simon Whitcombe, Games Lead, Facebook
Rob Emrich, CEO, PaeDae
Ben Howard, VP Programming, CBS Interactive
Eric Futoran, Co-Founder, Scopely
Peer Schneider, EVP of Content & Publisher, IGN

 

Many thanks to our sponsors:

Presenting
Sponsors

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Laughing MATters 2013

Posted By Administration, Friday, August 16, 2013
Updated: Thursday, February 20, 2014

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Congratulations to our raffle winners:

Grand Prizes:
Jay Ramirez - $100 Soul Cycle Gift Card
Jamie Shaw - Two tickets to see the XX at the Hollywood Bowl
Cassandra Avalos - Pandora Gift Basket
Bill Melton - Food Network Gift Basket
Ben Uy - Exhale Gift Certificate
Ben Hoang - Hulu Gift Basket

Additional Prizes:
Emma Goldstein - iTunes $50
Meghna Kothari - iTunes $25
Jessica Schn - $25 Komodo Food Truck and Café
Bill Corvalan - $25 Komodo Food Truck and Café
James Burgess - $25 Komodo Food Truck and Café
Soch Eat - $25 Komodo Food Truck and Café
PJ Miele - $25 Komodo Food Truck and Café
Fermin Cervantes - Signed copy of Daniel Pink’s "To Sell is Human”
Mike Ri - Surfline 1 – year membership
Amanda DeLay - $20 Starbucks
Q-Lu - $25 itunes giftcard
Jessical Solorzano - $25 Starbucks
Generao Bonilla - $25 iTunes
Meri Gulyan - $25 iTunes
Karen Ibenthal - $25 Starbucks
Jessie Brim - $25 iTunes
Patrick Field - Two tickets to the Hollywood Bowl to see Goat Rodeo

Thank you to our comedians:
Chris D'Elia, NBC’s "Whitney”
Erik Griffin, Comedy Central’s "Workaholics”
Doug Williams, Host/Comedian
Jason Pickar, Break.com
Ben Rosen, Buzzfeed
Nooch, Premiere Radio
Clay Summers, TBWA\Chiat\Day
Alay Joglekar

 

Many thanks to our sponsors:

Event Sponsor
Ticket Bundle Sponsors
Photo Sponsor

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ThinkLA Conversations with Slate, Gawker & UTA 2013

Posted By Administration, Thursday, August 1, 2013
Updated: Thursday, February 20, 2014

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The consensus on our first ThinkLA Conversations?

"engaging convo” - @LoyolaMarymount
"great event” - @phenomblue
"excellent panel” "P.S. @kuhn and @jacobwe have great socks” - @lanarushing
"I'm digging @jacobe point of view.” @marianthomas12
"such an informative event.” - @lupowolf

On July 31, 2013, we put two well-known media publishers in the hot seat in a first-of-its-kind, town hall format with ThinkLA Conversations.

ThinkLA was very excited to host the event at LMU, bringing members of the L.A. media, marketing and advertising community together to share their thoughts about online journalism, state of digital advertising, social interactions and activation, listicles, and more. Taking the stage was the always-opinionated Nick Denton, Founder/Publisher of Gawker, and media savvy Jacob Weisberg, Chairman of Slate.com, moderated by Eric Kuhn, Head of Social Media at UTA. The LA marketing community in attendance really challenged our speakers, which made for an engaging and insightful conversation.

Here are a few of our favorite tweets from the event…

 
Reception Sponsor
 

About ThinkLA Conversations
This annual event brings together thought leaders from different backgrounds to discuss industry changing topics and encourages guests to participate and challenge the conversation throughout the program. The event series was created as part of a broader effort to focus on the innovative work and talent coming out of the Los Angeles creative community.

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SandJam 2013

Posted By Administration, Friday, July 26, 2013
Updated: Thursday, February 20, 2014

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Congratulations to...

Volleyball Tournament winner:
Hulu

Volleyball Spirit Award winner:
Media6

Raffle Winners:

Beach Cruiser (sponsored by Quantcast)
Sandy Wu, Mindshare
Go Pro camera (sponsored by DG)
David Riley,Initiative

 

SPONSORS

PhotoBarEntertainment
Game TimeRegistration

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Dodgeball Tournament 2013

Posted By Administration, Friday, June 28, 2013
Updated: Friday, February 21, 2014

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Congratulations to the tournamnet winner!
Midnight Oil Creative

And congratulations to the team spirit winner!
Attack! Marketing

 

Many thanks to our sponsors:

Presenting
PhotoFood TruckEntertainment

BENEFITING

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ThinkLA 2013 Interactive Awards Gala

Posted By Administration, Friday, June 7, 2013
Updated: Thursday, February 20, 2014

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Congratulations to our Interactive Award Winners!

Best Social Campaign RPA - Pintermission
Best Mobile Campaign Zynga - Honda Accord With Friends
Best Video Campaign RPA - Monsters Calling Home
Best Display Campaign IT'S A TIE
Amazon Media Group - Dr. Seuss' The Lorax Theatrical and Home Entertainment
Saatchi & Saatchi LA - Rav4 - No Time to Waste! Banners
Best Interactive Campaign RPA - Monsters Calling Home
ThinkLA Innovator Wildlife - Old Spice Muscle Music
Hall of Fame Arthur Chan, Palisades Media
Agency Person of the Year Kelly Clarke, Deutsch LA
Client of the Year Caty Burgess, The CW Television Network
Sales Person of the Year Ben Sarmiento, Centro
Media Agency of the Year Horizon Media
Full Service Agency of the Year Deutsch LA
Partner of the Year Centro
 

Watch the Campaign Finalists' video submissions:

Best Interactive Campaign Best Mobile Campaign
Best Social Campaign Best Video Campaign
ThinkLA Innovator Best Display Campaign

 

View the press release.

 

SPONSORS

Presenting
Supporting
Cocktail Photo Valet
iHeartRadio
After Party Atmosphere Table Wine
YuMe_For-web.jpg
Winners Circle Creative Partner Video
AOL Burst Media Break Media
Entertainment Awards Entries
Social Experience Print
CDS Burst Media Burst Media

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Save the Surf 2013

Posted By Administration, Sunday, May 12, 2013
Updated: Thursday, February 20, 2014

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On Saturday, May 11th, over 150 people from the L.A. marketing and advertising community gathered to give back and help clean up the Santa Monica Beach. Attendees also got the chance to learn to surf or strike a yoga pose. Our philanthropic partner, Surfrider Foundation, educated us about the problems our ocean and beaches are facing and what we can do to protect them. Because of everyone’s volunteer efforts, 172lbs of debris was removed from the beach in just four hours. The majority of the waste comprised of small, seemingly insignificant pieces of trash - cigarette butts, straws, bottle caps, lighters, handfuls of deteriorating foam, candy wrappers, and thousands of indistinguishable fragments of micro-plastic. To learn more about all the good work that the Surfrider Foundation is doing, please visit http://www.surfrider.org/.


Many thanks to our sponsors!


Presenting Sponsor
brightroll-logo.jpg
Lunch Sponsor

Thank you to our surf instructors:

And a special thank you to our philanthropic partner:

SURFRIDERlogo.jpg

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Automotive Breakfast 2013

Posted By Administration, Thursday, April 18, 2013
Updated: Friday, February 21, 2014

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What were the top takeaways from the Automotive Breakfast?

  • The combination of a space shuttle and zombies is a supernatural phenomenon. The Toyota Tundra Endeavour and the Zombie edition of Hyundai Elantra made a rare appearance at our breakfast.
  • Jack Hollis, VP of Marketing at Toyota, shared how Toyota is *connecting* in new ways and delivering on their "Let’s Go Places” campaign.
  • David Angelo of David&Goliath (Kia account) proved how *like-mindedness* and having the right partners, like Blake Griffin, are key to success. Be brave. All cylinders should fire!
  • Initiative's Fred Sattler (Hyundai account) showed us how having a branded content and integration checklist is important.

Click here to view presentation slides.

Here are our favorite top five #ThinkAuto tweets from the event:

 

 

Many thanks to our exclusive sponsor:

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Mobile Breakfast 2013

Posted By Administration, Thursday, March 21, 2013
Updated: Thursday, February 20, 2014

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What were host Joao Machado’s main takeaways on mobile at the breakfast event?

  • Adopt early
  • Test often
  • Measure success
  • Understand that mobile is not desktop
  • Break the planning cycle
  • Distribute content
  • Sustain. Sustain. Sustain. Sustain.

And please build proper creative!

Click here to view presentation slides.

Many thanks to our sponsors:

SPONSORS

Presenting

yahoo_logo.gif

Supporting

Sponsors

Millennial Media

Voltari

Expo

Millennial Media

Zumobi

Tags:  Mobile Breakfast 

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