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Digital Production: Process and Profitability

Posted By Sara Hope, Monday, May 1, 2017

Thank you for attending Digital Production: Process and Profitability. We would like to extend a big thank you to Don Lupo for a highly educational session.

We learned what it takes to make a digital project efficient and profitable, whether producing banners, a mobile app, or a website as well as the basics of the digital production process, how to estimate for projects, and why the client needs to pay for IA, UX, and QA as every agency has challenges with digital production:


• Account does not always know it well

• Creative does not always follow best practices

• Finance doesn’t always know how to bill for it


Very few people know how to make it profitable Digital production can be far more complicated than anyone anticipates, but focusing on process can make it much easier. In this class, we discussed what it takes to not only get websites and banners out the door AND how to get them done efficiently and (hopefully) profitable.



Class Benefits:

  • Overview of digital production from project start to finish
  • Perspective on how context affects how consumers use technology
  • The role of digital producers on every project
  • Proper estimating and how to make your project profitable

Key Takeaways:

  • A clearer understanding of digital production process
  • How to best utilize digital producers
  • How proper estimating can save and make money
  • Why you should fight for IA and QA when the client balks
  • How to use consumer empathy to make a better digital product





Tags:  adU  digital production  process  professional development  profitability 

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Auto Breakfast 2017

Posted By Sara Hope, Friday, April 21, 2017

We hope everyone enjoyed the 2017 Auto Breakfast! We are grateful to our speakers and especially to our sponsors who helped make all the magic happen. This year’s event was presented by PlaceIQ, and supported by Pinterest, Cox Automotive, and Eyeview.


We kicked off with an energizing keynote from Brian Cooley of CNET, who set the scene with his fast-paced rundown of all that’s new and happening in the auto world, and what to look for as the “next big thing”.

Next, we took a deep dive into the world of “influence” and considered what it takes to create it, measure it, and assess its value in auto marketing. We were entertained and enlightened by speakers from several auto brands and agency partners who contribute so much to the ThinkLA community. The role of emerging technology was explored through some deeply engaged discussion among industry thought leaders.

Key takeaways on the topic of influence included:

· The need for a meaningful connection between a brand and its audience

· An authentic and transparent role in the brand conversation is a must

· Technology has a vital role in enhancing and analyzing influence

· Everyone’s a content creator and a media channel in their own right

· The influencer role has to have substance and meaning beyond that of paid advocate

















Presenting Sponsor

Supporting Sponsor Supporting Sponsor Supporting Sponsor
Member Member Sponsors

Wifi Sponsor Sponsor
Sponsor Member
Creative Partner



Tags:  #thinkauto  auto advertising  auto breakfast  auto marketing  place iq  thinkLA 

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Pokeraoke 2017 Celebrates 10 Years!

Posted By Sara Hope, Tuesday, April 11, 2017

Thank you for attending Pokeraoke - Celebrating 10 Years of Funk!

We would like to extend a big thank you to Ohm Nightclub for hosting us and to our lovely sponsors, AdTheorent, Bazaarvoice, Quantcast, Sharethrough, AEG Live, Double Verify, and Whisper for making such amazing memories with us.


  • First Place Poker - Aaron Shapiro, Phunware, Inc - Private Suite at Clippers/Kings/Lakers game, courtesy of AEG
  • Runner-up Poker - Chris Smith, The Search Agency - iPad courtesy of AdTheorent
  • First Place Casino - Meagan McCall, Group Nine - Big Jambox Speaker
  • Runner-up Casino - Valerie Perez, Starcom - Amazon Gift Card
  • Karaoke Winner - Josh Farol, New and Improved Media - Gift Basket courtesy of Bazaarvoice
  • Karaoke Finalists: Kimiko Carpenter and Raynor Choate - Gift Basket courtesy of Bazaarvoice











PHOTO BOOTH sponsored by Sharethrough WHISPER Thoughts
Whisper gathered the genuine feelings of ad industry pros at our 10-year Pokeraoke event. Read the true thoughts here:




















Poker Sponsor

Onstage Sponsor Bar Sponsor Photobooth Sponsor
Member Sponsors Member

Exposure Sponsor Exposure Sponsor Raffle Sponsor
Sponsors Sponsors Sponsors




Tags:  #networking  casino night  pokeraoke  thinkLA 

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Mobile Breakfast presented by Yahoo

Posted By Emily Hope, Tuesday, March 28, 2017
Updated: Tuesday, March 28, 2017

We would like to extend a big "Thank you" to Henry Blodget, Charlotte Cochrane, Matt Doherty, Rita Drucker, Dan Greenberg, Amy King, Gustavo Leone, Serge Matta, Kimberly Smith, and Missaka Wijekoon for a highly educational morning.


After an enlightening and informative keynote by Henry Blodget, attendees were treated to a vibrant panel discussion among mobile and location marketing experts. Led by Charlotte Cochrane, the panel discussed the benefits and issues surrounding GPS, beacon technology, and much more. Rita Drucker of Yahoo! presented detailed information on mobile use and consumer behavior, while Dan Greenberg of Sharethrough and Gustavo Leone of Mattel held a fireside chat discussing recent Barbie campaigns and their connection to mobile interaction.   







Presenting Sponsor

Supporting Sponsor Supporting Sponsor Supporting Sponsor
Sponsors Sponsors Sponsors


Sponsor Sponsor
Member Member


Tags:  #Mobile  #ThinkMobile  Mobile Breakfast  mobile marketing 

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Young Stars Fashion 4WRD 2017

Posted By Sara Hope, Tuesday, March 14, 2017

Fashion styles may repeat every 20 years, but how we shop is trending forward at a faster rate than ever. Technology has created new e-commerce platforms and the traditional methods of the personalized shopping experiences have become surprisingly in-vogue. At the same time, more brands and artists are collaborating with designers and influencers, promoting innovation and gaining mass awareness.



At YoungStars: Fashion 4WRD, we met the top disruptors in fashion, retail, and e-commerce at Trunk Club's glorious headquarters in Culver City. What an amazingly sweet night we had with Lisa Sugar and Lindsay Miller from POPSUGAR and our talented panelists: Joy Claire, Dechel Mckillian, Onch Movement, and Breanna Warner!

YoungStars is ThinkLA's quarterly panel discussion and mixer with diverse thought leaders, entrepreneurs, and influencers, all under the age of 35, in the Los Angeles media, tech, and advertising industries.



Video Gallery



Photo Gallery




Tags:  fashion  fashion tech  panel  technology  thinkLA  Young Professionals  YoungStars 

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Smart Technology: Programmatic's Promised Efficiency 101

Posted By Sara Hope, Tuesday, March 14, 2017

Thank you for attending Smart Technology: Programmatic's Promised Efficiency. We would like to extend a big thank you to Candace Tomeny, Stephen Matte, Jane Shie Sr., and Meredith Hall at The Trade Desk for a highly educational session.


Class Benefits

Attendees gained foundational knowledge of programmatic advertising, while developing a deeper understand of the core efficiencies of omnichannel planning and buying. From RTB to Private Buying we uncovered the 2nd price auction methodology and discussed the movement from the spot market to the forward market and all the capabilities in-between. Attendees learned theoretical and practical knowledge through a light-demo workshop for how to utilize smart technology like a DSP.

Key Takeaways

• Learn to identify where programmatic fits within your role 
• Understand the top 5 myths of programmatic 
• Learn how to leverage programmatic when planning Omnichannel campaigns 
• Understand the tools in your toolkit





Tags:  AdU  Professional Development  Programmatic  Programmatic Smart Technology 

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AdU: Account Management 2017

Posted By Sara Hope, Friday, March 3, 2017

Top Takeaways from ThinkLA’s Fourth Edition of AdU: Account Management

Jake Hay, Account Executive, PopShorts


“Being passionate about your job, and recognizing the basic skills you need to do your job are just that; the basic skills. You have to really dig down deep inside yourself. That’s where you will find the best you, you can be.” - Lisa Tanner, VP Account Director at RPA.

“It is important to be someone that can provide value. Don’t just see it at taking orders and planning meetings. You need to know the project, your client and your agency. That’s how you provide value.” - Kelly Carroll, VP Account Director at MullenLowe.


After a year in remission, ThinkLA revisited one of their most popular sessions, AdU: Account Management. This one-night class was meant to inspire, educate and connect members of the Think LA community interested in bettering their skills and understanding of account management. Hosted at RPA with a near capacity turnout, Lisa Tanner, VP account director at RPA, did a great job at keeping the session educational while maintaining a very relaxed environment while teaching “How to be Successful”, while Kelly Carroll, VP account director at MullenLowe taught “The Project Starting Line”.

This event was invaluable for any entry-mid level account manager, and I highly suggest attending next year’s event. Until then though, enjoy my top takeaways and learnings.




What does it take?

·      You have to be proactive, prepared, dependable and organized.

o   Always have a plan, a back-up plan and a back-up back-up plan

Go from good to great!

·      Don’t compare yourself to others.

o   You are awesome, other people are also awesome and that’s an awesome thing.

·      Having a mentor is a must.

o   A mentor is your personal cheerleader. Someone who keeps you motivated & focused while providing a judgement free source to ask questions and learn.

§  If you don’t currently have a mentor, ThinkLA just launched a mentorship program! Details can be found here: http://www.Thinkla.org/mpage/MentorshipProgram

I don’t know, but I’ll find out.

·      Don’t answer if you don’t know the answer.

o   Owning up to not knowing gives you the opportunity to learn more and the honesty builds the trust of those around you.

There is no such thing as multitasking.

·      Focus on the task at hand.

o   Expectations are high, but you need to be realistic with your ability to get things done.

o   Prioritize and maximize effectiveness.

Don’t forget the business.

·      It’s easy to get caught up in the seemingly infinite number of tasks you have at any one time. No matter what you’re working on, never forget the end goal is to drive business for your client.




Starting line:

·      Know your client.

o   Before you start, understand the industry and how you will define success.

·      Agree to a strategy, budget, and timeline with your client.

o   An open and well-defined line of communication is crucial for both the client and the agency to understand the process and eliminate surprises along the way.

·      Take things head on.

o   Don’t wait until after the project is over to bring up errors in product or budgeting. Tackle them right as they happen and negate some of the possible negative repercussions.

Aiming for the home stretch.

·      No detail is too small.

o   Once you’ve gone over everything, go over it again. Once you’ve gone over it twice, take out the magnifying glass and hit it a third time.

o   Small errors can turn into big mistakes if you’re not careful.

·      Write client recaps early and often.

o   This allows you to share notes with the other teams involved and ensure that you are all on the same page.

o   Make a checklist out of the client recaps to better follow through with client feedback.

Crossing the finish line.

·      Lead your presentation like a good book.

o   Have a defined beginning, middle and end.

·      Know what to fight for and when to back off.

o   There are times when you are allowed to disagree with the client. Be sure to educate, not argue and navigate this process carefully.

·      Follow-up, follow-up, follow-up

o   If this one doesn’t explain itself, I’d recommend getting your ticket now for the next AdU Account Management

Thanks to all of you who attended, and we look forward to seeing you again soon!




Tags:  Account Management  Advertising  LA Advertising  Professional Development  success  ThinkLA 

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Conscious Working Moms Workshop

Posted By Sara Hope, Tuesday, January 10, 2017

Thank you to all of you who facilitated and attended the Conscious Working Moms Workshop on December 12, 2016. Led by Sarah Gibbons, this workshop was designed to be intimate, interactive and foster camaraderie and community among working Moms. We learned strategies and practices for achieving work/life wholeness, in order to experience a greater sense of confidence, connection and fulfillment. This workshop will surely help those who attended personally transform and renew their commitment to themselves, their families and their career aspirations.



Tags:  confidence  connection  Conscious Working Moms  Santa Monica  Sarah Gibbons  work/life wholeness 

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A Night of RVLRY to Remember

Posted By Sara Hope, Friday, December 2, 2016

Many thanks to all that attended RVLRY: Toys For Tots Holiday Party presented by ShareThis!


On Dec. 1, 2016, over 950 advertising professionals dressed in their best '50's Hollywood Glam for a night of live music, holiday cocktails, dinner and desserts! Guests were encouraged to bring a toy for our Toys for Tots toy drive, and we collected over 1,000 toys, making this year's event toy drive one of the largest it's been!


Raffle Winners 

  • Felix LaHaye, Director, Insta Brand | Google Home, thanks to ShareThis
  • Allan Gines, Media Supervisor, Dailey | Apple TV, thanks to AdTheorent
  • Symone Moses, Specialist, Platforms & Technology | Google Home, thanks to Shopkick 
  • Tania Penuela, Special Digital Investment, Initiative | AppleTV, thanks to LoopMe
  • Alvin Trieu, Associate Retail Strategy | Amazon Echo, thanks to Jun Group
  • Jon Rutner, Head of Revenue, SportsManias | Ultimate Ears Roll 2 Portable Speakers, thanks to Amobee

ThinkLA Gives Back
In addition to the more-than 950 toys that were collected, we were also able to donate 92 lbs. of the event's un-served food to Food Finders, a non-profit that distributes food directly to hundreds of partner nonprofits, pantries and shelters that serve the disadvantaged in Southern California. Many thanks to our caterer, COMONCY for their support of this mission.


#ThinkToys Hashtag Photos powered by xAd



Photo Booth Photos powered by xAd


Video Gallery


Step and Repeat Gallery Photo Gallery

Thank you to our Sponsors


Photo Toy Drive Entertainment Bar
Sponsor Sponsor Sponsor Sponsor
Santa's Workshop Dessert
Sponsor Sponsor
Creative Partner Billboard Raffle Raffle
Sponsor Sponsor Sponsor Sponsor



Tags:  advertising holiday party  marines  revelry  RVLRY  think la holiday party  thinkLA  Toys For Tots Foundation 

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Programmatic Summit 2016

Posted By Sara Hope, Tuesday, November 15, 2016

Thank you IAB and our attendees, vendors, and sponsors for making the Third Annual Programmatic Summit on Nov. 14 a huge success. More than 400 brand marketers, media buyers, online publishers, ad networks, ad exchanges, and other solution providers participated in candid conversations surrounding emerging programmatic channels, data-driven creative, cross-channel attribution, and more.


View the agenda for a recap of our sessions, and read about the Programmatic Summit speakers on the event page.


Congratulations to our raffle winner, Andrew Keegan, Director of Technology at Team One, who won an Apple Watch courtesy of Rollmob!

Photo Gallery


Thank you to our Sponsors

Premier Sponsor
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VIP Sponsor
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Supporting Sponsor
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Tags:  Advertising  Digital  digital advertising  Programmatic  Programmatic Summit  thinkLA 

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