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Smart Technology: Programmatic's Promised Efficiency 101

Posted By Sara Hope, Tuesday, March 14, 2017

Thank you for attending Smart Technology: Programmatic's Promised Efficiency. We would like to extend a big thank you to Candace Tomeny, Stephen Matte, Jane Shie Sr., and Meredith Hall at The Trade Desk for a highly educational session.

 

Class Benefits

Attendees gained foundational knowledge of programmatic advertising, while developing a deeper understand of the core efficiencies of omnichannel planning and buying. From RTB to Private Buying we uncovered the 2nd price auction methodology and discussed the movement from the spot market to the forward market and all the capabilities in-between. Attendees learned theoretical and practical knowledge through a light-demo workshop for how to utilize smart technology like a DSP.

Key Takeaways

• Learn to identify where programmatic fits within your role 
• Understand the top 5 myths of programmatic 
• Learn how to leverage programmatic when planning Omnichannel campaigns 
• Understand the tools in your toolkit

 

Powerpoint

 

 

Tags:  AdU  Professional Development  Programmatic  Programmatic Smart Technology 

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AdU: Account Management 2017

Posted By Sara Hope, Friday, March 3, 2017

Top Takeaways from ThinkLA’s Fourth Edition of AdU: Account Management

Jake Hay, Account Executive, PopShorts

 

“Being passionate about your job, and recognizing the basic skills you need to do your job are just that; the basic skills. You have to really dig down deep inside yourself. That’s where you will find the best you, you can be.” - Lisa Tanner, VP Account Director at RPA.

“It is important to be someone that can provide value. Don’t just see it at taking orders and planning meetings. You need to know the project, your client and your agency. That’s how you provide value.” - Kelly Carroll, VP Account Director at MullenLowe.

 

After a year in remission, ThinkLA revisited one of their most popular sessions, AdU: Account Management. This one-night class was meant to inspire, educate and connect members of the Think LA community interested in bettering their skills and understanding of account management. Hosted at RPA with a near capacity turnout, Lisa Tanner, VP account director at RPA, did a great job at keeping the session educational while maintaining a very relaxed environment while teaching “How to be Successful”, while Kelly Carroll, VP account director at MullenLowe taught “The Project Starting Line”.

This event was invaluable for any entry-mid level account manager, and I highly suggest attending next year’s event. Until then though, enjoy my top takeaways and learnings.

 

HOW TO BE SUCCESSFUL

 

What does it take?

·      You have to be proactive, prepared, dependable and organized.

o   Always have a plan, a back-up plan and a back-up back-up plan

Go from good to great!

·      Don’t compare yourself to others.

o   You are awesome, other people are also awesome and that’s an awesome thing.

·      Having a mentor is a must.

o   A mentor is your personal cheerleader. Someone who keeps you motivated & focused while providing a judgement free source to ask questions and learn.

§  If you don’t currently have a mentor, ThinkLA just launched a mentorship program! Details can be found here: http://www.Thinkla.org/mpage/MentorshipProgram

I don’t know, but I’ll find out.

·      Don’t answer if you don’t know the answer.

o   Owning up to not knowing gives you the opportunity to learn more and the honesty builds the trust of those around you.

There is no such thing as multitasking.

·      Focus on the task at hand.

o   Expectations are high, but you need to be realistic with your ability to get things done.

o   Prioritize and maximize effectiveness.

Don’t forget the business.

·      It’s easy to get caught up in the seemingly infinite number of tasks you have at any one time. No matter what you’re working on, never forget the end goal is to drive business for your client.

 

THE PROJECT STARTING LINE

 

Starting line:

·      Know your client.

o   Before you start, understand the industry and how you will define success.

·      Agree to a strategy, budget, and timeline with your client.

o   An open and well-defined line of communication is crucial for both the client and the agency to understand the process and eliminate surprises along the way.

·      Take things head on.

o   Don’t wait until after the project is over to bring up errors in product or budgeting. Tackle them right as they happen and negate some of the possible negative repercussions.

Aiming for the home stretch.

·      No detail is too small.

o   Once you’ve gone over everything, go over it again. Once you’ve gone over it twice, take out the magnifying glass and hit it a third time.

o   Small errors can turn into big mistakes if you’re not careful.

·      Write client recaps early and often.

o   This allows you to share notes with the other teams involved and ensure that you are all on the same page.

o   Make a checklist out of the client recaps to better follow through with client feedback.

Crossing the finish line.

·      Lead your presentation like a good book.

o   Have a defined beginning, middle and end.

·      Know what to fight for and when to back off.

o   There are times when you are allowed to disagree with the client. Be sure to educate, not argue and navigate this process carefully.

·      Follow-up, follow-up, follow-up

o   If this one doesn’t explain itself, I’d recommend getting your ticket now for the next AdU Account Management



Thanks to all of you who attended, and we look forward to seeing you again soon!

Powerpoint

 

 

Tags:  Account Management  Advertising  LA Advertising  Professional Development  success  ThinkLA 

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Conscious Working Moms Workshop

Posted By Sara Hope, Tuesday, January 10, 2017

Thank you to all of you who facilitated and attended the Conscious Working Moms Workshop on December 12, 2016. Led by Sarah Gibbons, this workshop was designed to be intimate, interactive and foster camaraderie and community among working Moms. We learned strategies and practices for achieving work/life wholeness, in order to experience a greater sense of confidence, connection and fulfillment. This workshop will surely help those who attended personally transform and renew their commitment to themselves, their families and their career aspirations.


 

#ThinkLearnDo



Tags:  confidence  connection  Conscious Working Moms  Santa Monica  Sarah Gibbons  work/life wholeness 

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A Night of RVLRY to Remember

Posted By Sara Hope, Friday, December 2, 2016

Many thanks to all that attended RVLRY: Toys For Tots Holiday Party presented by ShareThis!

 

On Dec. 1, 2016, over 950 advertising professionals dressed in their best '50's Hollywood Glam for a night of live music, holiday cocktails, dinner and desserts! Guests were encouraged to bring a toy for our Toys for Tots toy drive, and we collected over 1,000 toys, making this year's event toy drive one of the largest it's been!

 

Raffle Winners 

  • Felix LaHaye, Director, Insta Brand | Google Home, thanks to ShareThis
  • Allan Gines, Media Supervisor, Dailey | Apple TV, thanks to AdTheorent
  • Symone Moses, Specialist, Platforms & Technology | Google Home, thanks to Shopkick 
  • Tania Penuela, Special Digital Investment, Initiative | AppleTV, thanks to LoopMe
  • Alvin Trieu, Associate Retail Strategy | Amazon Echo, thanks to Jun Group
  • Jon Rutner, Head of Revenue, SportsManias | Ultimate Ears Roll 2 Portable Speakers, thanks to Amobee

ThinkLA Gives Back
In addition to the more-than 950 toys that were collected, we were also able to donate 92 lbs. of the event's un-served food to Food Finders, a non-profit that distributes food directly to hundreds of partner nonprofits, pantries and shelters that serve the disadvantaged in Southern California. Many thanks to our caterer, COMONCY for their support of this mission.

 

#ThinkToys Hashtag Photos powered by xAd

 


 

Photo Booth Photos powered by xAd

 




Video Gallery


   
   


Step and Repeat Gallery Photo Gallery

Thank you to our Sponsors

Presenting
Sponsor


Photo Toy Drive Entertainment Bar
Sponsor Sponsor Sponsor Sponsor
Santa's Workshop Dessert
Sponsor Sponsor
Creative Partner Billboard Raffle Raffle
Sponsor Sponsor Sponsor Sponsor

 

 

Tags:  advertising holiday party  marines  revelry  RVLRY  think la holiday party  thinkLA  Toys For Tots Foundation 

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Programmatic Summit 2016

Posted By Sara Hope, Tuesday, November 15, 2016

Thank you IAB and our attendees, vendors, and sponsors for making the Third Annual Programmatic Summit on Nov. 14 a huge success. More than 400 brand marketers, media buyers, online publishers, ad networks, ad exchanges, and other solution providers participated in candid conversations surrounding emerging programmatic channels, data-driven creative, cross-channel attribution, and more.

 

View the agenda for a recap of our sessions, and read about the Programmatic Summit speakers on the event page.

 

Congratulations to our raffle winner, Andrew Keegan, Director of Technology at Team One, who won an Apple Watch courtesy of Rollmob!

Photo Gallery

 

Thank you to our Sponsors

Premier Sponsor
Sponsor Sponsor Sponsor Sponsor
VIP Sponsor
Sponsor Sponsor Sponsor Sponsor
Sponsor
Supporting Sponsor
Sponsor Sponsor                Sponsor

Tags:  Advertising  Digital  digital advertising  Programmatic  Programmatic Summit  thinkLA 

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Trends Breakfast: Cultural Resurgence

Posted By Sara Hope, Monday, November 7, 2016

We are still reveling from Trends Breakfast: Cultural Resurgence, special thanks to all those who atended and a VERY BIG thank you to our inspiring speakers: All Def Digital's Russell Simmons and Josh Mandel, Reddit's Alexis Ohanian, & OZY's Carlos Watson, and to our sponsors OZY Media and Viant Technology.


We have heard lots of positive feedback from attendees and our takeaways about creating authentic content, the role that both the minority-majority millennial generation has to play in the future of content, and the short mediation session led by Russell will certainly stay with us!

 

Photo Gallery

 

Thank you to our Sponsors

Sponsor Sponsor

 

 
 

 

 

Tags:  all def digital  authenticity  creating content  Creative  marketing  meditation  Millennials  reddit 

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Can Jam Fall 2016

Posted By Sara Hope, Monday, November 7, 2016
Updated: Wednesday, February 1, 2017

We can't tell you enough how much we appreciate your hard work at the LA Food Bank on Saturday... What an amazing turnout!

Please help ThinkLA with hosting future events by taking a short survey telling us what you think. Your candid feedback is very much appreciated! 

Special thanks to our sponsor Colossal for helping to make all of the magic happen, to our fabulous DJs Joe Kim and Nick Mariano for keeping us motivated, and to Amazebowls for the yummy snacks. 

Also, congratulations to our raffle winner, Lizzie Gilbert, Technical Account Manager at TuneIn who won a gift certificate to Republique!



Photo Gallery

 

 

 

Tags:  #networking  #thinkcanjam  can jam  la food bank  Philanthropy  Social  thanksgiving  work/life wholeness 

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Turkey Bowl 2016 Recap

Posted By Sara Hope, Friday, November 4, 2016


Hope you had a blast at the Bowl!  Congratulations to our prizewinners:

 

Raffle:
Shane Haririan, WongDoody – Bose Mini Soundlink Speaker, courtesy of Place IQ
Jennie Chang, OMD – Parrot Mambo Drone, courtesy of Celtra

Contest Prizes:
Individual High Score: Oliver Deutschman, Turner Sports
Team High Score: Globalwide Media
Team Spirit: Place IQ
Best Costume: Kat McCormick, Celtra

Turkeys:
Tim Koch, Maker Studios
Tyler Webster, Factual
Mike Harker, Pandora
Oliver Deutschman, Turner Sports
Dane Aagaard, CBS Sports
Rob Engelson, Resignation Media

 

Photo Booth Photos powered by Quantcast

 

Photo Gallery

 

Thank you to our Sponsors

Presenting Sponsor
Sponsor

Lounge Photo Food

Sponsors Sponsors Sponsors

Exposure Gifts
Sponsors Sponsors

 

Tags:  advertising  bowling  events  social events  Turkey Bowl 

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The Future of Leadership

Posted By Sara Hope, Wednesday, October 26, 2016

Leadership in the future requires much more than operating skills, technical understanding or financial expertise. While functional skills make you a more efficient manager, they don't necessarily make you a better leader.

Thank you to Nina Amjadi, Director of Tailored Learning, at Hyper Island Interactive for helping attendees to gain insights about future trends, events, and factors that shape the expectations of a leader including defining our personal leadership purpose and style.

 

We mastered the following:

• Conflict resolution
• Active listening
• How to lead diverse personalities, cultures, generations, and work styles
• Building trust and influence with others

Thanks to all of you who attended, and we look forward to seeing you again soon!

Check out the Future of Leadership Powerpoint to learn more.

Powerpoint


Photos

 

Tags:  Active Listening  Conflict Resolution  Education  Future of Leadership  Leadership Skills  Professional Development 

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Motor City West 2016

Posted By Administration, Tuesday, October 11, 2016

Motor City West 2016 was sold out, and it's easy to understand why. The best-of-the-best were on stage to discuss auto marketing and how the industry has had to progress to stay ahead of the curve. We learned that the traditional ways of selling have been flipped, going from an average of four dealer visits per sale to just over one. Auto companies are morphing into selling experiences, and mobile use for research is continuing to grow at a rapid pace. Social media, from shares to sales, is a key focus now and going into 2017. The way TV is consumed has also changed how we target our customers, and understanding the connection between offline to online will become more powerful. AI and data are now center stage, and the ability to harness and utilize that information to help sales will be the illuminating ingredient for 2017.

 

Big thanks to our speakers who shared their insights and expertise this year at Motor City West:

 

Congratulations to our raffle winners, who received a free all-access pass to the &Then annual conference, courtesy of DMA

Roy Foster, BBC Worldwide

Susan Perez-Dumler, MBMG

 

Thanks to all of you who attended, and we look forward to seeing you again soon!

Photos

 

Thank You To Our Sponsors
Presenting Sponsor
 
Sponsor
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