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Legal Issues in Advertising

Posted By Sara Hope, Friday, September 30, 2016

On Sept. 27th, we discussed social media advertising, clearance issues, UGC challenges, and copyrights and music law in advertising. We learned when launching a social campaign to anticipate a range of consumer reactions. 

A few key takeaways:

  • Be sensitive to social and political issues
  • Determine all the ways your company plans to use your content
  • Have appropriate protections and response mechanisms in place before you begin
  • Take advantage of the federal laws that were enacted to protect you
  • Monitor content and refuse to post content that violates your terms and conditions
  • Copyright protects expression, not ideas


Presentation Slides

Cutting Edge Marketing Techniques in Legal
Copyright and Music Law In Advertising

Tags:  copyright law  legal  legal issues in advertising  marketing for legal  music law  social media  UGC 

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A Brief Look Info Mindfulness with ThinkLA

Posted By Sara Hope, Tuesday, September 27, 2016

Research shows us that there are mental and physiological perks to mindfulness and meditation. People who practice mindfulness might actually sport a little more grey matter (which is a good thing) than their peers who shy away from trying. Mindfulness can improve our creativity, build skills needed for peak performance and dynamic leadership, and even help us sleep better. Who couldn't use that?

On Sept 7, ThinkLA hosted their third Mindfulness workshop at Team One with InsightLA instructor, Allen Weiss. Watch our video recap to learn more about the benefits of everyday mindful practice.





Tags:  Allen Weiss Ph.D  Being Present  Insight LA  Meditation  Meditation Workshop  Mindfulness  Professional Development  thinkLA 

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AdJam Recap

Posted By Administration, Friday, September 23, 2016
Updated: Tuesday, August 16, 2016

What's more amazing than an air guitar solo? AdJam 2016!

Seriously. What a turnout. Creatives, Execs, and even Accounting in sweet, sweet harmony for a night of ass-kicking, toe-tapping, jaw-dropping shreds. And give it up for the bands. we mean, we knew y'all were talented but damn, way to make the judges work!

 

Congratulations to The Green Hot Chili Peppers (GreenLight Marketing and Media) for going home with the coveted AdJam Axe, courtesy of Fender Musical Instruments. Thank you so much to all who attended and invited their people!

 




Thank you to all of our bands:



 

Photo Booth powered by MTV

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Thank you to our Sponsors

 

 

Presenting Sponsor
Sponsors
Bar Photo Video Audience Award
Sponsor Sponsors Sponsors Sponsors
Beer Garden Transportation Backstage
Sponsors Sponsors Sponsors
Exposure
Sponsors Sponsors Sponsors
Creative Partner Video Partner Print Partner Print Partner Media Partner
Sponsors Sponsors SponsorsSponsors SponsorsSponsors Sponsors

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YoungStars (presented by Forbes) - GAMING Recap

Posted By Administration, Friday, September 9, 2016
Updated: Tuesday, August 16, 2016

As is true for all media platforms, gaming is undergoing rapid transformation. An industry which once held the attention of supposedly niche audiences is now capturing that of a much broader group. And last night, we called in the expert players to give us the inside scoop.

On this quarter's YoungStars panel and mixer, industry experts explored the topics which make for buzzworthy headlines and the public hungry for hacks: GAMING. Thank you to Forbes for sponsoring, Facebook for hosting us, and Grubhub for the delicious eats. We hope to see you at the next YoungStars! #ThinkStars

 

 

Thank you to all of our speakers:
Alexander Krivicich, Founder, Super Bit Machine
Luzu Games, Gaming Influencer, Maker Studios
Naomi Ladizinsky, Chief Creative Officer, Nix Hydra
Ryan McGarry, Client Partner, Gaming, Facebook
Dana Pirkle, Integrated Marketing Manager, 3BLACKDOT

 

And to our moderator:

Ryan Mac, Staff Reporter, Forbes

 

Photos
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Thank You To Our Sponsors

Presenting Sponsor:
Sponsors
Venue Sponsor:
Food Sponsor:
  Sponsors   Sponsors

Tags:  #ThinkStars  #YoungStars  Career Advice  Entrepreneurship  Facebook  Forbes  Forbes 30 Under 30  Gamers  Gaming  Grubhub  Influencers  Millennials  YoungStars 

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BarkLA Festival Recap

Posted By Administration, Monday, August 22, 2016

On Thursday, 8/18/16, over 150 professionals in the media, marketing and advertising community came together over a common love of dogs! Proceeds of the event supported Best Friends Animal Society's and we're proud to announce that we donated over $3,000 to their mission to make Los Angeles a 'No Kill' city by 2017. 

Congratulations to the 2016 Bark of Directors that won the Top Ad Dogs Instagram contest!
@codycalidoodle
@comeauver
@k_fresques
@winter_in_la
@ericsjorgensen

 

Photos

Photo Booth

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Photos by Nicholas Iverson Photography
Photo Booth

 

Thank you to our sponsors & partners 

Photo Sponsor Benefiting
Sponsor Sponsor
Booth Sponsors
Sponsor Sponsor Sponsor Sponsor
Beer Partner Promotional Partner Creative Partner
Sponsor Sponsor Sponsor

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Summer Soirée: ThinkLA's 10th Anniversary Bash!

Posted By Administration, Friday, July 29, 2016

On July 28, nearly 1,000 media, marketing & advertising professionals celebrated ThinkLA's 10th anniversary with a Summer Soiree at the spectacular Bel-Air Bay Club, overlooking the Pacific. The sold-out event included aerialists, ice luges, great music, and a DJ-fueled after party. In honor of ThinkLA's founders, The LAGRANT Foundation was honored with a $5,000 donation. Thanks to our amazing event committee, and of course the sponsors who make it possible!

 

Video

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Photo Booth

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Sponsors

 

Presenting
Sponsor
Bar Photo Entertainment
Sponsor Sponsor Sponsor
Games Creative Partner
Sponsor Sponsor Sponsor

Tags:  #ThinkLAsummer  AdTheorent  Bazaarvoice  Bel Air Bay Club  Creative Circle  FOX  Odyssey  Summer Soiree  thinkLA's 10 Year Anniversary  truex  Yieldbot 

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Career Advice We Learned at This Summer's Intern Summit

Posted By Administration, Thursday, July 21, 2016
Updated: Thursday, August 4, 2016
  1. Make updating LinkedIn a priority. It's your professional profile; it should look like your resume. Take time to write out your current job description and what you're looking for.  
  2. YOU are your biggest advocate. Let people know what's important to you so that they can help you achieve your goals.
  3. Staying authentic can help with work/life balance and overall happiness. Authenticity begins with self-awareness: know who you are—your values, emotions, and competencies—and how you're perceived by others.
  4. Emails: use spell check, draft it without recipients until it's ready to send, don't start with lower cases, use correct pronunciation and grammar, ask a coworker to proof it.
  5. Focus on the most difficult tasks early in the morning.
  6. Take time to focus on you. You can work hard, but make time for yourself, however small.
  7. In many jobs, there is no on or off switch. Try to set boundaries and stick to them.
  8. In a perfect world, we would work for eight hours, sleep for eight, and enjoy life for eight. But finding fulfillment through work you love can make all the difference toward achieving that balance.
  9. Don't just network when you need something, it's a mutual exchange - offer to help first.

Panelists:

  • Jim Baudino | VP of Business Development, Merry Jane Media
  • Devin Desjarlais | Director of Communications, Omelet
  • Meaghan Dost, Associate Director of Recruiting, CP+B
  • Ryan Fey | Co-Founder & Chief Brand Officer, Omelet 
  • Jodi Greenstein | HR Director, Mindshare
  • Katie Grosvenor, City Manager, Creative Circle
  • Andrea Lance, Talent Manager, RPA
  • Brian Lovell | CEO, RED Interactive
  • Don Lupo | SVP, Director of Digital Production, Dailey 
  • Sara Michelson, VP, Senior Human Resources Manager, Deutsch Advertising 
  • Severin Nesselhauf, Director, Content Strategy, Demand
  • Sam Perlich | Senior Account Executive, xAd
  • Brittany Ritter | Senior Partner, Director at Mindshare
  • Zachary Rosenberg | President, MBMG
  • Sepa Sete | VP, Head of People + Admin, Innocean USA
  • Karin Shaer | Business Director and Marketing, TBWA
  • Laura Small | Associate Director of Human Resources, RPA
  • Lisa Tanner | VP Account Director, RPA
  • Kristi VandenBosch | Chief Digital Officer, MXM
  • Jeff White | Partner, Chief Marketing Officer, Deutsch
  • Heidi Williams, SVP, Director of HR, Dailey

 

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Thank You To Our Venue Hosts: 

Hosting Sponsers
Sponsor Sponsor Sponsor Sponsor
Creative Partner
CP+B

Tags:  #InternSummit  Career Advice  CP+B  Deutsch  Intern Summit  Interns  RED Interactive Agency  RPA  Yahoo 

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Entertainment Marketing Breakfast Recap

Posted By Sara H. Smith, Friday, July 15, 2016

Takeaways from the Entertainment Marketing Breakfast
– Lynn Lester, TheDrum.com @lynnsweettweet 

 

The general consensus of the morning's speakers was that social media influencers are now starting to pick up the pace in becoming marketers' choice for brand advocacy.

 

YouTubers have the authenticity and personal relationship with their fans, something a Hollywood actor can't offer brands. And the interesting point was made by Abbey Thomas, SVP, Buyer Platforms, Auto and Entertainment at Tremor Video who said that "Millennials can now mention more social influencers than stars on the Hollywood walk of fame."

 

If social influencers don't like or respect a brand then there is no hope of a successful marriage between the two. The word 'authenticity' cropped up time and time again as every speaker hammered home the point that if brands want to gain the respect from their target audience, they need to allow YouTube creators to have a heavy hand in co-creating the content in order for it to work.

 

According to Grace Helbig, creator and host of the YouTube channel 'it'sGrace,' the bottom line is that if the content is not genuine then the audience will see right through it.

 

But it's not all about achieving the big engagement numbers advised Zach Gallagher, EVP, director of digital strategy of Deutsch LA. Counting the number of likes doesn't really do it for me". Another piece of advice to marketers came from Jeetendr Sehdev, Professor of Marketing at the University of Southern California; "Brands need to be brave and tap into what people really are thinking deep down. Tap into them and induce behavioral change." 

 

Photos
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Highlights Video
Thank You To Our Sponsors
Presenting Sponsor
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Supporting Sponsors
Sponsor Sponsor
Sponsors
Sponsors Sponsors


 

 

 

 

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Summer 5K presented by Conversant Recap

Posted By Sara H. Smith, Monday, June 20, 2016

On Saturday, June 18th, 250+ media, marketing & advertising professionals gathered at Mindshare's BBQ Area for a 5K & Post-Run Party to benefit Ad Relief of Los Angeles. Thank you to all who attended! 

Congrats to the Fastest Runners, who won a Spotify Beach Kit! 

  1. Richard Nguyen, Director of Ad Sales, LA Times
  2. Alex Witkowski, Director, OMD
  3. Geoffrey Hunting, SVP, Digital Marketing, The Proactiv Company 

Top Fundraiser: Roya Zand, Senior Associate, Mindshare

Congrats to Team Horizon for having the Largest Team - they won a Happy Hour hosted by Conversant!

Congrats to Team AOL, who got Most Team Spirit

 


Photos

5K Run
Photo Booth
Photo Gallery

Thank you to our sponsors:

Sponsor Sponsor
Sponsor

Sponsor


Sponsor
Sponsor Sponsor

Sponsor Sponsor
Sponsor Sponsor Sponsor

Tags:  #MoreFunLessRun  #Think5k  5K  Ad Relief  LA Advertising  Philanthropy 

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IDEA Awards Gala Recap

Posted By Sara H. Smith, Monday, May 30, 2016

Thanks to everyone who made our Gala so special - finalists and winners, sponsors, attendees, event committee, and our creative partner, Omelet. 

Congratulations to the winners! 

BEST VISUAL CAMPAIGN
- Narcos S1 Online Media | AvatarLabs

BEST VIDEO CAMPAIGN
- Jane | 180LA

BEST BRANDED CONTENT/STORYTELLING CAMPAIGN
- Netflix Narcos on Vice| Vice Media

BEST EXPERIENTIAL CAMPAIGN
- Alice Wonder Mirror | Part IV

BEST MOBILE CAMPAIGN
- Look At Me When I'm Talking To You | RPA

BEST SOCIAL CAMPAIGN
- #bethestory | CP+B LA

THINKLA INNOVATOR
- Volkswagen | Unleash Your Rrr | Deutsch

CAMPAIGN OF THE YEAR
- Mayor's Fund for Los Angeles: Save The Drop LA | Omelet

CLIENT OF THE YEAR
- Ernie Kelsey | American Honda Motor Co., Inc.


SALES PERSON OF THE YEAR

- Mia Hopkey | Spotify


AGENCY PERSON OF THE YEAR

​- Jef Eckart | Horizon Media


PARTNER OF THE YEAR

- Kargo


BOUTIQUE AGENCY OF THE YEAR

- Part IV


AGENCY OF THE YEAR

- 72andSunny



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Entrance / Cocktail Party
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Awards Show
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After Party
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Photo Booth #1
Photo Booths Powered by Juice Mobile
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Photo Booth #2

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Event Highlights Video
Gala


THANK YOU TO OUR SPONSORS!

Supporting
Valet Photo After Party
Mobile Fuse
Wine Cocktail Party Health and Beauty Atmosphere Host Judging
Video Coffee Bar Creative Partner OOH Partner Print Partner Social Media Partner


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