What a fantastic evening! Thank you to all that attended our YoungStars panel & mixer on 2/4 & big thank you to Forbes, Atom Factory, Smashd, Hennessy, the panelists & our esteemed team of fabulous volunteers. We're on an exciting journey with YoungStars and look forward to sharing more unique evenings with you. #thinkStars
"If it doesn't set your soul on fire, you're wasting your time" - Bing Chen, CCO, Victorious
"Successful people have a squad; someone for hype, reality check, financial advice, to commiserate and to celebrate". - Jaclyn Johnson, CEO, Create + Cultivate & (No Subject)
"Starting a company is less learning about the business, more about yourself." - Joe Matsushima, Co-Founder & Creative Director, Denizen Company
"When you're told you're not good enough, take that negative energy and use it as motivation." - Joel Jensen, Co-Founder & Creative Director, HelloDenizen & Denizen Company
It was standing room only as we learned about how location data is obtained, heard a couple of case studies on how data can be utilized to drive results, and had a great panel discussion with lots of Q&A. Thanks to Factual, our hosts, and all of our speakers:
On Thursday, December 3rd, we held our annual holiday party; a white winter wonderland benefiting Toys for Tots. Complete with Santa, live music, & Marines, over 800 advertising professionals celebrated the holiday season! And of course, each guest brought a toy for the annual toy drive, resulting in over 2,000 toys for LA children in need. #thinkWINTER
On Thursday, November 19, we held our annual Turkey Bowl at the newly renovated Bowlero Mar Vista. Over 450 professionals from the media, marketing and advertising community were there to enjoy live music, gourmet food trucks, bowling, and tons of mingling! Four bowlers received turkeys, the IGN team took home highest score and xAd came away with best team spirit. Congrats to them, and thanks to everyone who brought food for our food drive, benefiting the LA Regional Food Bank.
Programmatic Takeaways from Programmatic Summit 2015 has transformed the digital media landscape, creating efficiencies on both the buy and sell side, as well as providing greater scale and allowing data to be utilized in new ways. From employing true programmatic creative methodologies to rethinking internal organizational structures and ensuring that the entire digital ecosystem has the training necessary for proper execution, the key to making programmatic most effective—and maximizing ROI—lies in implementation.
On Wednesday, November 11th, over 600 people were in attendance at our second annual Programmatic Summit, and we heard from over 30 experts in the programmatic space. We learned about fraud, attribution, programmatic native to monetization approaches, programmatic TV and training the workforce. Check out the photos and highlights below (video coming soon!).
Posted By Administration,
Thursday, November 12, 2015
Updated: Monday, December 14, 2015
On November 12, 2015, an intimate group of ThinkLA members attended our connectLA Fall Mixer at The District by Hannah An, and had a blast networking and stealing bracelets. Attendees were able to mingle with LA's thought leaders and ThinkLA board members, and learn more about how to get involved in our community.
Posted By Administration,
Wednesday, November 4, 2015
On Tuesday, November 3rd,Troy Carter, CEO of Atom Factory, Aaron Luber, Head of Partnerships for Google Cardboard, and moderator Carlos Watson, Founder of Ozy, wowed attendees at ThinkLA's Trends Breakfast with insights and thought-provoking discussion around the future of marketing, entertainment and technology. Attendees went home with a Google VR headset.
Jason Yoong, event co-chair and Associate Media Director at UM Worldwide, provides his top-line takeaways from the breakfast:
Kids 7-12 will be early adopters of Virtual Reality, thanks to products like the Mattel VR View‑Master and Google Cardboard. 10 years from now those kids will be your core customers. Take note marketers!
Virtual Reality will revolutionize many industries including education. Teachers will be able to take their students on fieldtrips to the Taj Mahal, Eiffel Tower, the Great Wall of China, anywhere. Think about how brands can add value to that moment or help bring this to all classrooms.
Design is no longer a nice to have, it is a need to have.
The companies that will change the world (and the ones prime for investment) don't shift consumer behavior…they create new consumer behaviors.
What are the keys to success? HUSTLE and CURIOSITY.
Virtual Reality is on Day 1. This is the time to experiment.
Daily executive summaries of the latest news is not a "Millennial thing," informative + convenient content has no generational boundaries.
Over 100+ dog-loving tech, media, marketing and advertising professionals from Los Angeles got together on Friday, October 30th at Team One in Playa Vista to celebrate our ad dogs and meet other canine enthusiast. We had fun with dog adoptions, food truck grub, pet portraits, beer station, music and dog costumes. Through an Instagram contest, the top five dogs with the most likes were announced at the event and became barkLA's Doggy Board of Directors and will plan meetups in 2016. Proceeds went to Best Friends Animal Society Los Angeles and No Kill LA.
ThinkLA has done it again, putting on its first quarterly YoungStars event! This is a brand new event put on by the Young Professionals of ThinkLA. Its goal is to educate and inspire with a Q&A panel of creative, intelligent, and successful entrepreneurs under the age of 35.
This first event was hosted at OMD with a great turnout. The moderator, Liz Plank, Senior Editor at Mic.com, did a phenomenal job leading the panel. She was accompanied by three speakers: Natasha Case, Co-Founder of Coolhaus, Brian Wong, Founder & CEO of Kiip, and Kai Wright, Director of Communication at Atom Factory.
Liz began the event by asking each speaker where they were 5 years ago, and if they ever imagined where they would be today. Right off the bat, it was amazing to hear the panel discuss the completely different paths they took, which truly makes the point that there is not just one right way to become successful. Natasha spoke of how it was helpful to have the security of more typical employment, which allowed her to feel comfortable developing Coolhaus in her spare time. Brian, on the other hand, had been laid off and it was this lack of security that allowed him to explore and develop his ideas for Kiip. Finally, Kai was in a transition period and spent it travelling the world – the result of which was exploration of both self and ideas for the future.
Though these three had completely different paths that led them to where they are today, they share a common thread: the importance of curiosity and creativity, finding something you believe in and going with it.
A couple of key points included Brian's idea of generating one's own serendipity by putting oneself in situations that hold the potential for good things to happen. In addition, he strongly believes in going to museums and art galleries as they are "brain vitamins" for our creativity. Kai truly believes in having a work/life balance. He finds for himself that it is important to be able to know when to go into overdrive, and equally important to know when to turn off. Finally, Natasha believes that there is no reason that work shouldn't be fun.
Overall, YoungStars was an awesome and successful event and I'm thoroughly looking forward to the next one in January!
Assistant Digital Media Planner
Thank you to our speakers:
Natasha Case, Co-Founder, Coolhaus
Brian Wong, Founder & CEO, Kiip
Kai Wright, Director of Communication, Atom Factory
Liz Plank, Senior Editor, Mic.com (moderator)