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Striiiiike! Highlights from Turkey Bowl 2015

Posted By Sara H. Smith, Friday, November 20, 2015

On Thursday, November 19, we held our annual Turkey Bowl at the newly renovated Bowlero Mar Vista. Over 450 professionals from the media, marketing and advertising community were there to enjoy live music, gourmet food trucks, bowling, and tons of mingling! Four bowlers received turkeys, the IGN team took home highest score and xAd came away with best team spirit. Congrats to them, and thanks to everyone who brought food for our food drive, benefiting the LA Regional Food Bank.

 

Photos 


Event Photo Booth
 

 

Sponsors

 

Food Truck

         

 

Exposure

       

Tags:  #ThinkTurkey 

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Takeaways from Programmatic Summit 2015

Posted By Erika Maya, Thursday, November 12, 2015

Programmatic Takeaways from Programmatic Summit 2015 has transformed the digital media landscape, creating efficiencies on both the buy and sell side, as well as providing greater scale and allowing data to be utilized in new ways. From employing true programmatic creative methodologies to rethinking internal organizational structures and ensuring that the entire digital ecosystem has the training necessary for proper execution, the key to making programmatic most effective—and maximizing ROI—lies in implementation.

 

On Wednesday, November 11th, over 600 people were in attendance at our second annual Programmatic Summit, and we heard from over 30 experts in the programmatic space. We learned about fraud, attribution, programmatic native to monetization approaches, programmatic TV and training the workforce. Check out the photos and highlights below (video coming soon!). 

Photos
Videos

Programmatic Summit Highlights Reel

Brand POV Gayle Smilanich

Building Trust Panel

From Right Media to Right Message Bob Arnold

Opening Remarks. Joe Laszlo

Private Marketplace Panel

HuMan Versus Machine Panel

Programmatic TV Panel

Sponsors
Principal Premier
VIP
Supporting  

Tags:  #thinkProg  IAB  programmatic  thinkLA 

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connectLA Fall Mixer 2015

Posted By Administration, Thursday, November 12, 2015
Updated: Monday, December 14, 2015

On November 12, 2015, an intimate group of ThinkLA members attended our connectLA Fall Mixer at The District by Hannah An, and had a blast networking and stealing bracelets. Attendees were able to mingle with LA's thought leaders and ThinkLA board members, and learn more about how to get involved in our community.




Sponsored By

Tags:  #networking  #newfriendsoldfriends  #thinkConnect  #ThinkLA 

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Thought-Provoking Takeaways from Trends Breakfast 2015

Posted By Administration, Wednesday, November 4, 2015
On Tuesday, November 3rd,Troy Carter, CEO of Atom Factory, Aaron Luber, Head of Partnerships for Google Cardboard, and moderator Carlos Watson, Founder of Ozy, wowed attendees at ThinkLA's Trends Breakfast with insights and thought-provoking discussion around the future of marketing, entertainment and technology. Attendees went home with a Google VR headset. 

   

Jason Yoong, event co-chair and Associate Media Director at UM Worldwide, provides his top-line takeaways from the breakfast: 

  1. Kids 7-12 will be early adopters of Virtual Reality, thanks to products like the Mattel VR ViewMaster and Google Cardboard. 10 years from now those kids will be your core customers. Take note marketers!
  2. Virtual Reality will revolutionize many industries including education. Teachers will be able to take their students on fieldtrips to the Taj Mahal, Eiffel Tower, the Great Wall of China, anywhere. Think about how brands can add value to that moment or help bring this to all classrooms.  
  3. Design is no longer a nice to have, it is a need to have.  
  4. The companies that will change the world (and the ones prime for investment) don't shift consumer behavior…they create new consumer behaviors.
  5. What are the keys to success? HUSTLE and CURIOSITY.
  6. Virtual Reality is on Day 1. This is the time to experiment.
  7. Daily executive summaries of the latest news is not a "Millennial thing," informative + convenient content has no generational boundaries.

 

Photos
Videos

ThinkLA Trends Breakfast 2015 Highlights

ThinkLA Trends Breakfast 2015
Aaron Luber Presentation

ThinkLA Trends Breakfast 2015
Troy Carter Conversation

Press Coverage

15 Disruptive Tech Trends uncovered by Google, OZY and Atom Factory Leaders by Liz Kelly



Thank you to our speakers:

 

Troy Carter, Founder & CEO, Atom Factory   
Aaron Luber, Head of Partnerships, Google Cardboard    
Carlos Watson (moderator), Co-Founder & CEO, OZY Media  

Thank you to our sponsors:

Presenting


Sponsored by
     
Creative Partner

Tags:  #thinkentertainment 

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barkLA recap

Posted By thinkLA, Wednesday, November 4, 2015

Over 100+ dog-loving tech, media, marketing and advertising professionals from Los Angeles got together on Friday, October 30th at Team One in Playa Vista to celebrate our ad dogs and meet other canine enthusiast.  We had fun with dog adoptions, food truck grub, pet portraits, beer station, music and dog costumes. Through an Instagram contest, the top five dogs with the most likes were announced at the event and became barkLA's Doggy Board of Directors and will plan meetups in 2016. Proceeds went to Best Friends Animal Society Los Angeles and No Kill LA.

Event Photos
Pet Portraits
 Photography by Kasia Czerski Photography by Benedict Bacon

Press Coverage
Playa Vista Today Magazine


Thank you to our sponsors:

Creative Partner Beverage Sponsor Beer Sponsor
Contest Partner Toy Partner  

Tags:  #addogs  #barkLA  Ad Dogs  Angel City Brewery  animals  bark LA  barkLA  Best Friends Animal Society  dog  dogs  Philanthropy  Quantcast  TBWA  Team One  Team One USA  theAmplify 

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Takeaways from ThinkLA’s First YoungStars Panel by Derek Hand

Posted By thinkLA, Friday, October 23, 2015

ThinkLA has done it again, putting on its first quarterly YoungStars event! This is a brand new event put on by the Young Professionals of ThinkLA. Its goal is to educate and inspire with a Q&A panel of creative, intelligent, and successful entrepreneurs under the age of 35.

 

This first event was hosted at OMD with a great turnout. The moderator, Liz Plank, Senior Editor at Mic.com, did a phenomenal job leading the panel. She was accompanied by three speakers: Natasha Case, Co-Founder of Coolhaus, Brian Wong, Founder & CEO of Kiip, and Kai Wright, Director of Communication at Atom Factory.

  

Liz began the event by asking each speaker where they were 5 years ago, and if they ever imagined where they would be today. Right off the bat, it was amazing to hear the panel discuss the completely different paths they took, which truly makes the point that there is not just one right way to become successful. Natasha spoke of how it was helpful to have the security of more typical employment, which allowed her to feel comfortable developing Coolhaus in her spare time. Brian, on the other hand, had been laid off and it was this lack of security that allowed him to explore and develop his ideas for Kiip. Finally, Kai was in a transition period and spent it travelling the world – the result of which was exploration of both self and ideas for the future.

 

Though these three had completely different paths that led them to where they are today, they share a common thread: the importance of curiosity and creativity, finding something you believe in and going with it.

 

A couple of key points included Brian's idea of generating one's own serendipity by putting oneself in situations that hold the potential for good things to happen. In addition, he strongly believes in going to museums and art galleries as they are "brain vitamins" for our creativity. Kai truly believes in having a work/life balance. He finds for himself that it is important to be able to know when to go into overdrive, and equally important to know when to turn off. Finally, Natasha believes that there is no reason that work shouldn't be fun.

 

Overall, YoungStars was an awesome and successful event and I'm thoroughly looking forward to the next one in January!

 

Derek Hand

Assistant Digital Media Planner

Palisades MediaGroup

 

Photos
Video

 

 

Thank you to our speakers:

Natasha Case, Co-Founder, Coolhaus     
Brian Wong, Founder & CEO, Kiip     
Kai Wright, Director of Communication, Atom Factory     
Liz Plank, Senior Editor, Mic.com (moderator)
 

 

Thank you to our sponsors:

 

Tags:  #ThinkStars  Atom Factory  Career Advice  Coolhaus  Education  Kiip  OMD  Startup  Young Professionals  Young Stars  YoungStars 

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What does it take to be a strong account manager?

Posted By thinkLA, Wednesday, October 14, 2015
There is no "one-size-fits-all" job in account management. Instructors Lisa Tanner, VP, Account Director at RPA, and Amy Wiedemann, Director, Digital Marketing at Activision, provided a great overview of what it takes to be a strong account manager at our AdU: Account Management class on October 13th at RPA. We discussed how to determine whether account management is right for you and what a day in the life of the boss looks like. It was a full house and great questions were asked. Thank you to everyone who attended!
Presentation Slides

 

 

Thank you to our instructors Amy Wiedemann and Lisa Tanner, and for RPA for hosting us.

 

 

Tags:  account management 

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What we learned at Motor City West 2015...

Posted By thinkLA, Monday, October 5, 2015
Updated: Monday, October 5, 2015

Who's in the driver's seat? Depends on who you ask! One thing is for sure - today's auto market is evolving at a pace never experienced before. On Friday, October 2nd, at our 14th annual Motor City West summit we learned: 

  • Hot new products and consumption habits are driving new products and services
  • Suggestions for the right mix of TV and digital marketing in auto campaigns 
  • The best way to market to millennials is to stop marketing to them

We also honored the extraordinary partnership between Toyota and Saatchi & Saatchi LA within the Southern California advertising community, presenting Cooper Ericksen and Al Reid with a plaque. 

Photos
Highlights Reel
   
Speaker Videos

David Angelo, Founder, David&Goliath

Scott Empringham, President/CEO
Flash Point Communications
   

George Notaras, Creative, Host & Executive Producer
MotoMan

Matt Weiss, President, North America,
JATO Dynamics

 

Press

The most exciting new app for marketers   

6 automotive megatrends you need to watch


Thank you to our speakers:

George Notaras, Creative, Host & Executive Producer, MotoMan

Thomas Choi, SVP Digital Director, MediaVest

Brad Seitter, EVP, Business Development, TVB

Brad Piggot, Industry Lead – Auto, Yahoo!

Alicia Jones, Head of Honda & Acura Social Media, American Honda

Kate O'Loughlin, VP/GM Media Business, Tapad

Alex Witkowski, Group Director, Digital, OMD

Rinku Mahbubani, Group Digital Director, Mediavest

Matt Weiss, President, North America, JATO Dynamics

Scott Empringham, President/CEO, Flash Point Communications

David Angelo, Founder, David&Goliath
Cooper Ericksen, VP, Vehicle Marketing and Communications, Toyota Motor Sales, USA, Inc.

Al Reid, Executive Director, Idea Management, Saatchi & Saatchi LA

 

Congratulations to our raffle winners: 

Quantcast Jambox - Ginger Christensen (SSLA)

Thinknear Mini Drone - Judy Woo (PhD)

Dedicated Gift Backpack - Stacey Hong (OMD)

 

Thank you to our sponsors:

 

Tags:  Education 

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AdU: Digital Production 101 2015

Posted By thinkLA, Wednesday, September 30, 2015
Updated: Wednesday, September 30, 2015

On Wednesday, September 29, we heard from the extraordinary head of digital production at Dailey – Don Lupo. He not only explained the basics of the digital production process, he dove into these key aspects:

  • what current consumers are expecting when they interact with digital products;
  • how to estimate and bill projects properly for increased profitability;
  • the details and pro tips for creating and following a successful digital production process.

A full house of account producers, creatives, and other agency staff were energized and enthusiastic about what they heard and its relevance.

Presentation Slides

 

Thank you to our instructor, Don Lupo, and Dailey for hosting us.  

Tags:  Professional Development 

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AdJam: Battle of the Agency Bands 2015

Posted By thinkLA, Friday, September 18, 2015
Updated: Friday, September 18, 2015

On Thursday, September 17th, 2015, LA's best ad agency bands competed at Club Nokia in Downtown LA for the coveted AdJam Axe along with bragging rights for the year! They each performed their favorite songs from movie soundtracks. While everyone rocked it out and gave their best performances, it was creative agency 72andSunny's HR and the Violations that won the judges and crowd over. Check back soon for more photos and a highlights reel! 

Photos
Video Trailer


Full Video

 

Photo Booth Photos

Photo Booth 1

Photo Booth 2

 

Press Photos

 

Congratulations to the winner:
72andSunny – HR and the Violations

 

Thank you to all the bands:

Zehner Group – Margot & the Baumers
Team One – T-UN1T
Saatchi & Saatchi LA – The Roughcuts
Red Tettemer O'Connell – Junkshot
Initiative – The Blue Foot Band
Garage Team Mazda - The Garage Band
Acento – The Don Ramones
72andSunny – HR and the Violations
Phelps – Ruckus

 

Thank you to our sponsors:

Tags:  #ThinkAdJam  Club Nokia  Competition  Music  Music of the Movies 

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