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What does it take to be a strong account manager?

Posted By thinkLA, Wednesday, October 14, 2015
There is no "one-size-fits-all" job in account management. Instructors Lisa Tanner, VP, Account Director at RPA, and Amy Wiedemann, Director, Digital Marketing at Activision, provided a great overview of what it takes to be a strong account manager at our AdU: Account Management class on October 13th at RPA. We discussed how to determine whether account management is right for you and what a day in the life of the boss looks like. It was a full house and great questions were asked. Thank you to everyone who attended!
Presentation Slides

 

 

Thank you to our instructors Amy Wiedemann and Lisa Tanner, and for RPA for hosting us.

 

 

Tags:  account management 

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What we learned at Motor City West 2015...

Posted By thinkLA, Monday, October 5, 2015
Updated: Monday, October 5, 2015

Who's in the driver's seat? Depends on who you ask! One thing is for sure - today's auto market is evolving at a pace never experienced before. On Friday, October 2nd, at our 14th annual Motor City West summit we learned: 

  • Hot new products and consumption habits are driving new products and services
  • Suggestions for the right mix of TV and digital marketing in auto campaigns 
  • The best way to market to millennials is to stop marketing to them

We also honored the extraordinary partnership between Toyota and Saatchi & Saatchi LA within the Southern California advertising community, presenting Cooper Ericksen and Al Reid with a plaque. 

Photos
Highlights Reel
   
Speaker Videos

David Angelo, Founder, David&Goliath

Scott Empringham, President/CEO
Flash Point Communications
   

George Notaras, Creative, Host & Executive Producer
MotoMan

Matt Weiss, President, North America,
JATO Dynamics

 

Press

The most exciting new app for marketers   

6 automotive megatrends you need to watch


Thank you to our speakers:

George Notaras, Creative, Host & Executive Producer, MotoMan

Thomas Choi, SVP Digital Director, MediaVest

Brad Seitter, EVP, Business Development, TVB

Brad Piggot, Industry Lead – Auto, Yahoo!

Alicia Jones, Head of Honda & Acura Social Media, American Honda

Kate O'Loughlin, VP/GM Media Business, Tapad

Alex Witkowski, Group Director, Digital, OMD

Rinku Mahbubani, Group Digital Director, Mediavest

Matt Weiss, President, North America, JATO Dynamics

Scott Empringham, President/CEO, Flash Point Communications

David Angelo, Founder, David&Goliath
Cooper Ericksen, VP, Vehicle Marketing and Communications, Toyota Motor Sales, USA, Inc.

Al Reid, Executive Director, Idea Management, Saatchi & Saatchi LA

 

Congratulations to our raffle winners: 

Quantcast Jambox - Ginger Christensen (SSLA)

Thinknear Mini Drone - Judy Woo (PhD)

Dedicated Gift Backpack - Stacey Hong (OMD)

 

Thank you to our sponsors:

 

Tags:  Education 

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AdU: Digital Production 101 2015

Posted By thinkLA, Wednesday, September 30, 2015
Updated: Wednesday, September 30, 2015

On Wednesday, September 29, we heard from the extraordinary head of digital production at Dailey – Don Lupo. He not only explained the basics of the digital production process, he dove into these key aspects:

  • what current consumers are expecting when they interact with digital products;
  • how to estimate and bill projects properly for increased profitability;
  • the details and pro tips for creating and following a successful digital production process.

A full house of account producers, creatives, and other agency staff were energized and enthusiastic about what they heard and its relevance.

Presentation Slides

 

Thank you to our instructor, Don Lupo, and Dailey for hosting us.  

Tags:  Professional Development 

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AdJam: Battle of the Agency Bands 2015

Posted By thinkLA, Friday, September 18, 2015
Updated: Friday, September 18, 2015

On Thursday, September 17th, 2015, LA's best ad agency bands competed at Club Nokia in Downtown LA for the coveted AdJam Axe along with bragging rights for the year! They each performed their favorite songs from movie soundtracks. While everyone rocked it out and gave their best performances, it was creative agency 72andSunny's HR and the Violations that won the judges and crowd over. Check back soon for more photos and a highlights reel! 

Photos
Video Trailer


Full Video

 

Photo Booth Photos

Photo Booth 1

Photo Booth 2

 

Press Photos

 

Congratulations to the winner:
72andSunny – HR and the Violations

 

Thank you to all the bands:

Zehner Group – Margot & the Baumers
Team One – T-UN1T
Saatchi & Saatchi LA – The Roughcuts
Red Tettemer O'Connell – Junkshot
Initiative – The Blue Foot Band
Garage Team Mazda - The Garage Band
Acento – The Don Ramones
72andSunny – HR and the Violations
Phelps – Ruckus

 

Thank you to our sponsors:

Tags:  Club Nokia  Competition  Music  Music of the Movies 

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What you missed at the Intern Social

Posted By Emily Hope, Wednesday, August 12, 2015

On Friday, August 7, Interns from the ThinkLA community gathered at Omelet's Rooftop for a fun BBQ Social. Emerging professionals from the media, marketing and advertising community got to hear Dailey's Digital Development Director, Don Lupo and Omelet's CEO and Chief Brand Officer, Ryan Fey, speak about their career path, played networking games, got their headshots taken and had some great barbecue food!

Photos

 

Thank you to our host, Omelet!

 

 

Tags:  Intern Social  Interns  Omelet  Young Professionals 

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What you missed at Summer Soirée...

Posted By Administration, Friday, July 24, 2015
Updated: Friday, July 24, 2015

On Thursday, July 23rd the ThinkLA community got together at the beautiful Bel-Air Bay Club to celebrate all-things summer at our sold-out Summer Soiree. Over 600 professionals from the media, marketing and advertising community were there to enjoy live music, fire dancers, craft cocktails, bag toss, photo booths, ice luge and tons of mingling!

Photos
Video
Click here and here for photo booth photos!  
Congratulations to the raffle winners:

Jan Gonzalaes, Initiative – Polaroid Camera (courtesy of Quantcast)
Ivan Garcias, Palisades Media Group – Fitbit (courtesy of Yahoo!) 

Thank you to our sponsors:

Tags:  California Chic  Malibu  Social  Summer Soiree  SummerJam 

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What made a Big Bang at Entertainment Breakfast...

Posted By Administration, Friday, July 17, 2015
Updated: Tuesday, July 14, 2015

The battle for your eyes, heart, and wallet is being waged. Negative trends - fragmentation in broadcast and cable TV viewing, declining domestic theatrical attendance, and a disappearing DVD market are being countered by new platforms and alternatives. Mobile viewing, OTT services, MCNs, apps, etc. are all fighting for consumer attention.

 

Here were the highlights from the breakfast:

  • Time Leake from RPA presented Cannes in 10 minutes
  • Amy Elkins from STX wants marketers to focus on the bigger picture and keeping up with change. She says, "technology is the changing face of business."
  • Our panel debated whether there should be one solid metric for measurement. While everyone had a different opinion, all agreed that ROI is part of the puzzle in determining the success of a campaign. 
  • According to David Baron from Hulu, a behavioral shift is happening in streaming. It's becoming more communal. 
  • Lastly, we got an insiders take on brand integration (Cadillac) from Entourage creator Doug Ellin and CCO Jae Goodman of CAA. Make sure to check out the 4 minute spot on YouTube! 
Photos
Highlights Video
Brand Integration Video
Presentation Slides
Event Summary

Created by Zach Rosenberg, ThinkLA Board Member and EVP, Chief Growth Officer at Horizon Media.

Press Coverage

How Streaming is Taking Over by Agata Smieciuszewski, iMedia Connection

Thank you to our Speakers:

David Baron, VP of Content Partner Management, Hulu
Amy Elkins, Head of Media and Marketing Innovation, STX Entertainment
Doug Ellin, Director/Writer/Producer, HBO's "Entourage"
Jae Goodman, CCO & Co-Head, CAA
Tim Leake, SVP/Growth & Innovation, RPA

Thank you to our Moderator & Panelists:

Caty Burgess, Vice President, Media Strategies, The CW Network
Manish Gupta, Head of Insights and Analytics, Twitter
Rich Kim, VP / Media Director, Moxie
Abbey Thomas, Head of Entertainment and Auto, Tremor Video
Dounia Turrill, Senior Vice President, Client Insights, Nielsen

 

Thank you to our sponsors:
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2015 ThinkLA IDEA Awards Gala

Posted By thinkLA, Friday, June 5, 2015
Updated: Friday, May 29, 2015

Congratulations to all of the IDEA Award winners! And thank you to our guests and sponsors for making it a wonderful night.

 

HIGHLIGHTS REEL

 

PHOTOS

Cocktail Party

Awards Show

After Party

Step & Repeat

 

PRESS COVERAGE

ThinkLA honors excellence in the industry and inspires us to wonder "What if we…" by Brian Urquhart, iMedia Connection

Click here to view press photos.

ThinkLA honors excellence in the industry and inspires us to wonder "What if we…" 

 

AND THE WINNER IS...

Campaign Achievement Awards

Best Experiential Campaign

TBWA\Chiat\Day
Brazucam



Best Social Campaign

Deutsch LA
Taco Bell: The Eleven Everlasting Dollars



Best Visual Campaign

Woven Digital + UM
Sony Pictures 22 Jump Street



Best Video Campaign

goodness Mfg / Trailer Park Inc.
Proud to Be: A Change the Mascot Film

Best Mobile Campaign

UM
ShazAnnie



ThinkLA Innovator

Deutsch LA
vw.com



Campaign of the Year

Deutsch LA
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)

Company Achievement Awards

Agencies of the Year

MEDIA

OMD

FULL SERVICE

Deutsch LA

BOUTIQUE

BeyondCurious

Partner of the Year

BuzzFeed & BuzzFeed Motion Pictures

Individual Achievement Awards

Agency Person of the Year

Yvonne Williams, Mindshare


Client of the Year

Jamie Kramer, Sony Pictures Entertainment

Sales Person of the Year

Michael Kirschenbaum, ShareThis


Hall of Fame

Tim Hand, Kelley Blue Book

 

 

INCEPTION TO CELEBRATION BY RPA

 

BILLBOARDS

 

THANK YOU TO OUR SPONSORS:

Tags:  Advertising  After Party  Award  Ballroom  IDEA Awards  Pool Party  Red Carpet  The Beverly Hilton  Winners 

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What We Learned at Internet of Things

Posted By ThinkLA, Friday, May 29, 2015
Updated: Wednesday, June 17, 2015

Everything in our lives is becoming “smart” -- from our phones to wristbands and homes. It might seem like rocket science, but the fundamental building blocks are very simple as well as important for marketers to understand. In this hands-on workshop, we used littleBits to create and understand the next generation of tech innovation!


With the help of these tiny electronic modules that snap together, we built and created our own products, and then connected them to the internet. The workshop ended with a reflection on what this means for innovation and for us as an individual.


Check out the presentation slides below!

Presentation Slides

ThinkLA Internet of Things 2015 from ThinkLA

 

Thank you to our instructor, Per Håkansson, and Ignited for hosting us.

 

Tags:  Connected  Digital  Education  Makerminds  Mobile  Programmable  Smart 

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Presentation Skills Boot Camp Takeaways

Posted By thinkLA, Wednesday, May 27, 2015

Over the course of four evenings in May, we held our bi-annual Presentation Skills Boot Camp at Team One in Playa Vista. Participants got a chance to practice and fine tune their pitching and public speaking skills in front of their industry peers. Here were some of the key takeaways:

  • Overview of speaking styles
  • The importance of presentation preparation and rehearsal
  • The importance of body language and eye contact
  • The art of storytelling
  • The difference between solo & ensemble presentations
  • How to use PowerPoint effectively and not as a distraction

 

Presentation Slides

 

Thank you to our instructor, Michael Weiss, and to Team One for hosting us.

 

Tags:  Presentation skills  Presenting  Professional Development  Storytelling 

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