Posted By Administration,
Monday, May 11, 2015
Updated: Wednesday, May 6, 2015
Viva Los Angeles! On Thursday, May 7th, we brought Sin City to LA. at Lure Nightclub in Hollywood. The Poker Tournament was exhilarating, the Karaoke Contest was sensational and the Casino Games were gratifyingly fun!
Photo Booth Photos
Congratulations to our winners!
Steve Moore, AdTheorent - Stainless-steel Apple watch from RadiumOne
Karaoke Contest 1st place: Franco Viteri, MediaCom - Roku 3, courtesy of Conversant 2nd place: Mimi Estell, Exponential - Karaoke Machine with Frozen CD, courtesy of Conversant 3rd Place: Kimiko Rosas - Waterproof Bluetooth Speaker, courtesy of Conversant
Nancy Mao, MediaCom - Apple Giftcard, courtesy of Globalwide Media
Dain - Apple Giftcard, courtesy of Globalwide Media
Jesse Contreras, Michelman & Robinson, LLP - Apple Giftcard, courtesy of Globalwide Media
Congratulations to the raffle winners:
Christine Williams, MBMG - $100 Apple Gift Card, courtesy of Sabio
Amanda Perez, Palisades Media - $100 Apple Gift Card, courtesy of Sabio
Alicia Chai, Moxie - Wireless Beats Headphones, courtesy of Sabio
May Lee, Resolution Media - Orsa + Winston gift card
Jesse Contreras, Michelman & Robinson, LLP - Bar Ama gift card
Alexandria Yalj, Liquid Advertising – Pearls gift card
Jonathan Vu, Carat - Rock & Reilly gift card
Ana Slavin, M&C Saatchi Mobile – Ledlow gift card
Hemang Saraiya, Crossmedia - Roku 3, courtesy of Conversant
Chi Nguyen, UM - EDC, courtesy of Insomniac
Posted By Administration,
Thursday, April 30, 2015
Updated: Tuesday, April 28, 2015
The ThinkLA Auto Breakfast 2015, “Accelerating Through the Innovation Curve,” took us through a varied landscape of speakers exploring how auto marketers can stay on track, keep consumer engagement high, and leverage new uses of technology to impact brands.
Michelle Krebs, Director of Automotive Relations, Senior Analyst , Cox Automotive/Auto Trader presented an automotive “feast” of the 2015 automotive trends and forecasts, featuring stats on the “meat and potatoes” of rising SUV and luxury sales vs the “healthy vegetables” of declining hybrid/electric vehicles.
Jan Thompson, SVP and US Auto Lead at Ipsos; Douwe Rademaker, global CEO of the MarketQuest division at Ipsos, and Andrew Leary, CEO of the Ipsos Social Media Exchange, discussed their brand-new Censydiam Social Automotive Study, using a comparison of the Lexus NX and Acura RDX SUVs to show how social performance affects the path to purchase.
Rich Reigart, 360i shared details on Toyota’s partnership with Oculus Rift in bringing leading edge technology to encourage safe teen driving. Their innovative simulator experience has exposed thousands of teens and their parents to the dangers of distracted driving, with overwhelmingly positive results for the participants and for the brand.
Finally, we cruised through the Programmatic arena with help from Mike Margolin, RPA’s Director of Media Strategy, Tom Kelly, AOL’s VP of Platform Partnerships, and Tom Triscari, CEO of Labmatik. They discussed various models of how automated advertising is being used by auto marketers, shared successful client experiences, and explored what it takes to be an automotive programmatic leader.
Michelle Krebs,Director of Automotive Relations, Cox Automotive, Senior Analyst, Auto Trader
Andrew Leary, CEO, Ipsos Social Media Exchange
Mike Margolin,SVP, Director of Media Strategy, RPA
Peter O'Sullivan, Senior Sales Director for the Western Region, Quantcast
Douwe RademakerCEO, Ipsos MarketQuest
Rich Reigart, Director of Strategy, 360i
Jan Thompson, SVP US Auto Lead Ipsos
Tom Triscari, CEO, Labmatik
Posted By Administration,
Saturday, April 25, 2015
Updated: Thursday, April 23, 2015
On April 21st, we discussed celebrity endorsements, advertising in social media, clearance issues, use of user generated content, music and advertising. We learned when launching a social campaign, to anticipate the likely consumer reaction, as well as the negative consumer reaction.
A few key takeaways:
• Be sensitive to social and political issues
• Clear all hashtags and twitter handles before you start using them
• If you make a mistake, consider a prompt apology!
We also learned about examples of negative guerrila marketing: always check for permitting requirements! For example, LED placards in shape of Aqua teen Hunger force characters were hidden all around Boston shortly after the Boston bombing.
Posted By Administration,
Friday, March 27, 2015
Updated: Friday, March 27, 2015
At ThinkLA's Mobile Breakfast 2015, we learned about how mobility is essential to being connected to things in our everyday life. We explored current and upcoming trends in the mobile world that will impact us and the way we connect to others.
Edwin Wong, Sr. Director, B2B Strategic Research & Insights at Yahoo!, discussed smart phone dominance. There are three main factors that continue to keep us connected… 1.Screen size – The larger the screen, the more time a user spends with their phone. 2.Better apps – the most successful apps provide real value, convenience and connection. 3.Cross screen use is creating sequential experiences.
The location based panel discussion mostly centered around enhanced targeting capabilities of mobile platforms, specifically geo-targeting. Since 85% of all data has some type of location reference, geo-targeting has vastly improved over the years. Beacons can push sale notifications to a user when they enter a geo space and geo-tracking can indicate an in-store visit or other locations that a customer may go, but there are some challenges or concerns. The main concerns are privacy and quality of location data. Lastly, the panel predicts that in 2017 mobile ad revenue will be two times what it is now in display ad revenue.
Sr. Director of Digital Marketing at Mattel, Heather Miller, shared Mattel’s mobile strategy and several specific mobile experiences that they have created to connect with their consumers. Mattel’s strategy is to lead with digital in everything that they do, and their goal is to provide connected brand engagement experiences. There is well documented research proving kids are extremely immersed in digital play on mobile devices. The IAB states that moms spend 35% more time on mobile devices than any other platform. They feel the app experience is a much safer environment than surfing the web.
Edwin Wong,Senior Director, B2B Strategic Research & Insights, Yahoo!
Asif Khan, Founder & President, LBMA moderator
Monica Ho,SVP of Marketing, xAd
David Shim, Founder & CEO, Placed
Tyler Bell,VP of Product, Factual
Loren Hillberg, President & GM, Thinknear
Heather Miller, Sr. Director of Digital Marketing, Mattel
Ashwin Navin, CEO & Co-Founder, Samba TV
On March 24th, Jason Brush, EVP at POSSIBLE, helped us understand the creative process of UX design. We learned that Interaction Designers go through many steps to ultimately get to a clean and functional website – from managing expectations, research and planning to prototyping and implementation. Interaction Designers strive to create meaningful relationships between people and the products and services that they use. In the end, Interaction Designers should “Always Be Capturing,” meaning they should be observing, sharing, recording and fine tuning interactions on a website.
Check out some of the photos & Jason's presentation slides below!
On March 21st, over 75 ThinkLA volunteers from the LA Ad industry joined forces and volunteered their time at the LA Regional Food Bank. We helped create 4,400 nourishing food packs consisting of cereal, peanut butter, canned foods and juices that will go to senior care services all around Los Angeles.
Special thanks to Amazebowls for serving up delicious acai bowls to the volunteers and to Onward Search, the DJ sponsor, for bringing in 10+ volunteers and for the awesome DJ that kept us moving: Nick Samias.
Our next Can Jam is set for mid-November. Check our Events Page for updates.
Posted By thinkLA,
Tuesday, February 24, 2015
Updated: Tuesday, February 24, 2015
On Monday, February 23rd, our friends at MultiVu, the multimedia production, distribution and media strategy group within PR Newswire, held a fun and informative Video Storytelling Workshop for us at their offices in Santa Monica. It was a night of creativity, friendly competition and learning best practices for storytelling. During the workshop, attendees were divided into groups and assigned a MultiVu producer and editor, and each group was tasked with creating a video for ThinkLA in only two and a half hours. All three groups did a great job, but one group came out the victor - GROUP A! Their prize? Each member was a awarded a brand new Apple TV! Kudos to everyone who participated. Check out all of the videos below!
Jordan Atlas, SVP/Creative Director at Edelman PR, helped us understand strategy, copy and design at this inspiring AdU class on February 18th.
We are all responsible for creative, whether your title announces that or not. Recognizing an idea is the first step. Breakthrough creative begins and ends with "The Idea" which equates to Strategy + Creative Expression. Check out Jordan's slides for his full breakdown.
Posted By thinkLA,
Wednesday, January 14, 2015
Updated: Wednesday, January 14, 2015
Once again, we visited the Red Bull headquarters in Santa Monica, this time for an in-depth conversation with industry leaders about the evolution of gaming into a spectator experience. What did the experts think?
"Social gaming and e-sports are the evolution of an arcade."
Andy Swanson, Twitch
"It's the sport of the digital generation."
Craig Levine, ESL
Live gaming will continue to be a real sport as long as great games are created and fans can experience those interactive games in an entertaining, stadium experience.