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CanJam Volunteer Day

Posted By thinkLA, Monday, March 23, 2015

On March 21st, over 75 ThinkLA volunteers from the LA Ad industry joined forces and volunteered their time at the LA Regional Food Bank. We helped create 4,400 nourishing food packs consisting of cereal, peanut butter, canned foods and juices that will go to senior care services all around Los Angeles.


Special thanks to Amazebowls for serving up delicious acai bowls to the volunteers and to Onward Search, the DJ sponsor, for bringing in 10+ volunteers and for the awesome DJ that kept us moving: Nick Samias.


Our next Can Jam is set for mid-November. Check our Events Page for updates.


Video credit: Jonas Dickson & Danielle Dickson


Thank you to our sponsor:



Tags:  Community  Los Angeles Food Bank  Philanthropy 

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MultiVu Video Storytelling Workshop

Posted By thinkLA, Tuesday, February 24, 2015
Updated: Tuesday, February 24, 2015

On Monday, February 23rd, our friends at MultiVu, the multimedia production, distribution and media strategy group within PR Newswire, held a fun and informative Video Storytelling Workshop for us at their offices in Santa Monica. It was a night of creativity, friendly competition and learning best practices for storytelling. During the workshop, attendees were divided into groups and assigned a MultiVu producer and editor, and each group was tasked with creating a video for ThinkLA in only two and a half hours. All three groups did a great job, but one group came out the victor - GROUP A! Their prize? Each member was a awarded a brand new Apple TV! Kudos to everyone who participated. Check out all of the videos below!



Group Videos

Winner - Group A

Group B

Group C


Many thanks to PR Newswire for hosting us!



Tags:  Education  Presenting  Public Relations 

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AdU: Creative

Posted By thinkLA, Thursday, February 19, 2015

Jordan Atlas, SVP/Creative Director at Edelman PR, helped us understand strategy, copy and design at this inspiring AdU class on February 18th.


We are all responsible for creative, whether your title announces that or not. Recognizing an idea is the first step. Breakthrough creative begins and ends with "The Idea" which equates to Strategy + Creative Expression. Check out Jordan's slides for his full breakdown.


Many thanks to our instructor, Jordan Atlas, and to Edelman PR for hosting the class.



Tags:  Copywriting  Design  Education  Idea  Strategy 

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Growth of Gaming Hosted by Red Bull Media House

Posted By thinkLA, Wednesday, January 14, 2015
Updated: Wednesday, January 14, 2015

Once again, we visited the Red Bull headquarters in Santa Monica, this time for an in-depth conversation with industry leaders about the evolution of gaming into a spectator experience. What did the experts think?


"Social gaming and e-sports are the evolution of an arcade."
Andy Swanson, Twitch


"It's the sport of the digital generation."
Craig Levine, ESL


Live gaming will continue to be a real sport as long as great games are created and fans can experience those interactive games in an entertaining, stadium experience.


View Photos


Thank you to our speakers:

Moderator: Lisa Welch, VP, Consumer Strategy & Insights, Activision
Craig Levine, EVP, ESL
Andy Swanson, VP, Sales, Twitch

And thank you to our host:


Tags:  Conversation  Education  Live Gaming  Red Bull Media House 

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Snow in LA?! Check out our Winter Party

Posted By Administration, Friday, December 5, 2014

On 12/4 we celebrated our Après Ski Winter Party benefitting Toys for Tots at the Ebell.

We kicked up plenty of fun in the snow, hung out with Santa and his elves, danced the night away to Centerfold's awesome 80's throwbacks, and collected a ton of toys in the process.

Event Photos

Step & Repeat

Highlights Reel

Congratulations to our Raffle winners:

Kimber Muldrow, Initiative - $150 American Express Gift Card courtesy of ShareThis

Jocelyn Chou, RPA - 6 Month Club W Membership courtesy of Giant Media

Jennifer Rupp, Totally Her - $200 StubHub Gift Card courtesy of Tumblr

Heather Vested, Centro - Champagne Gift Basket courtesy of Pop

Thank you to our sponsors:

Photo Bar Entertainment
Dessert Toy DropWinter Wonderland Creative Partner

This post has not been tagged.

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Are you awake? Here are the highlights from our Intro to Mindfulness workshop!

Posted By Administration, Wednesday, December 3, 2014

On 12/2, over 60 people attended our very first workshop on mindfulness at Ignited USA in El Segundo. The workshop was led by Allen Weiss Ph.D., InsightLA instructor, business professor at USC, and co-chair of Mindfulness USC, and we learned how mindfulness can help clear away internal clutter and nurture your passions. We focused on four particular areas - mindfulness of emotions, mindfulness of thinking, mindful listening and cultivating kindness. The feedback that we received from everyone in attendance was incredible. Take a look at the presentation slides, and stay tuned for more workshops of this kind in the future! 



Presentation Slides

Thank you to our instructor, Allen Weiss.


Tags:  Mindfulness  Professional Development 

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Highlights from Motor City West 2014

Posted By Administration, Thursday, November 20, 2014

On 11/19, we met for the first time at the LA Auto Show for our annual Motor City West and took a deep dive into the current and future market trends of auto shoppers, new automotive design and technologies that will ultimately reshape the automotive landscape. What were some of the highlights?

  • According to UTA Brand Studios' Brand Dependence Index, Audi came out on top with the highest brand attachment.
  • We chatted about the democratization of the luxury car market as well as marketing engagement in car development. Goal should be to understand the customer, invite the costumer in and be a part of the customer's life.
  • Toyota's Ed La Rocque and Honda's Steve Center went head to head on fuel cells and alternative technologies. Be on the lookout for their hydrogen cars!
  • According to Guvenc Ozel from IDEAS-UCLA Architecture and Urban Design, we need to move from design thinking to spatial thinking.
  • Karl Brauer of KBB said the average daily commute is 51 minutes, which means a lot of in-car marketing opportunities! 80% of cars have infotainment systems. 



Presentation Slides

Congratulations to the raffle winners:
Jim Lorden, Dailey - Chromecast and $100 Gift Card courtesy of Kelley Blue Book
Roger Greene, Garage Team Mazda - Beats by Dre courtesy of Quantcast
Cristina Chow, Initiative - Movi Powerstation courtesy of Thinknear
Danya Diaz, Dailey - GoPro courtesy of Axciom
Steven Hurley, Garage Team Mazda - 6 month Club W membership courtesy of Giant Media

Thank you to our speakers,
Karl Brauer, Senior Director of Industry Insights, Kelley Blue Book
Steven Center VP, Environmental Business Development Office, American Honda Motor Co, Inc.
Mark Dipko, Director, Corporate Planning and Strategy, Hyundai Motor America
Ed La Rocque, National Marketing Manager, Fuel Cell Vehicles, Toyota Motor Sales, U.S.A., Inc.
Philippe Martinez, Senior Creative Consultant, 3DXCITE
Phillip McDonnell, Client Director, Strategy, Initiative
Güvenç Özel, Technology Director, IDEAS-UCLA Architecture and Urban Design
Larry Vincent, Co-Founder & Chief Branding Officer, UTA Brand Studio

Press Coverage

2014 Los Angeles Auto Show according to Rob Alen, Director, motor>spirit

And our sponsors:
Reception Charging Station



Tags:  Cars  LA Auto Show  Marketing  Motor City West 

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CanJam 2014

Posted By Administration, Tuesday, November 18, 2014

On 11/15, we gave back to the city we love as we jammed out to tunes by Grooveshark and sorted canned goods at the Los Angeles Food Bank. 


Thank you to all of our wonderful volunteers and sponsors!

Charity SponsorFood Truck SponsorDJ Sponsor

The Mission of the Los Angeles Regional Food Bank is to Mobilize Resources to Fight Hunger in Our Community. Their vision is that no one goes hungry in Los Angeles County. To fulfill this, they source, acquire and distribute food, and other products to needy people with the help of partnering agencies and Food Bank programs. They also conduct hunger education and awareness campaigns and advocate for public policies that alleviate hunger.


Tags:  CanJam  Grooveshark  Los Angeles Food Bank  philanthropy 

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Turkey Bowl 2014

Posted By Administration, Thursday, November 13, 2014
Updated: Tuesday, November 11, 2014

On 11/12 we gathered at the El Dorado Lanes to strike up some fun and go bowling!

Photobooth Photos

Event Photos

*To access your photobooth pictures, click the

"Event Images" button on the upper right corner

of Foto Cabina and enter the code "tky14"*

Congratulations to the tournament winners:

High Score - CBS Interactive & Initiative
Best effort - Townsquare Media
Team spirit - Maxpoint

And, congratulations to the raffle winners:
Noah Eve, MEC - GoPro Silver courtesy of AdRoll
Felicia Lau, PHD - $100 Certificate to Bestia LA courtesy of Curse
Nathan Tarrosa, OMD - $200 Ticketmaster Gift Certificate courtesy of Townsquare Media
Karen Edlefsen, Collective - 4 Tickets to the USC vs. Cal game courtesy of TuneIn
Philip Meyer, Rubicon Project - 4 Tickets to UCLA home opener basketball game courtesy of TuneIn
Chalita Dasnanjali, Ignited USA - Custom Urbanears headphones courtesy of TuneIn

Thank you to our sponsors:

Photo Entertainment Promotional Lounge
Food Truck Exposure



Tags:  Bowling  Food Trucks  Social  Turkey Bowl 

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Top 5 Takeaways from AdU Grad: RTB/Programmatic

Posted By thinkLA Aficionado, Thursday, November 6, 2014
Updated: Thursday, November 6, 2014

Technology is changing the media-buying landscape. The term "programmatic" is growing in popularity but often lacks consistent definition. On 11/4, we met at Rubicon Project for a top line overview of what programmatic is and what it isn't. Here are the takeaways from the team at Rubicon Project…

1. Automation is not the future, it’s the present.
2. The machines won’t put people out of work; relationships and negotiations are still needed, though execution becomes
    easier and performance gets better.
3. Buyers and sellers both benefit – this is not a one-sided solution.
4. Automation isn’t new – in fact, advertising is late to the party.
5. Programmatic originally focused on unsold inventory but has matured into premium, high-valued placements and audiences.


Presentation Slides



How creative can marketers get with programmatic?

Will fraud be the death of programmatic 

The 3 biggest marketing attribution challenges

How is the IAB addressing programmatic?

3 practical ways publishers can protect programmatic inventory

4 key ways programmatic is transforming marketers

Will last-click attribution ever die? 

2 programmatic misconceptions you need to reexamine

3 simple ways to ease programmatic into your strategy

How did programmatic get a bad rap?

Understanding programmatic accountability

The 5 fastest ways to alienate online audiences

How USA Today Sports entered the programmatic video space


Thank you to our host:
Rubicon Project

And to our instructors:
Ed Carey, VP, National Sales, Rubicon Project
Michael Gellar, Sr. Director - Central, West, & Canada Head of Sales, Buyer Cloud, Rubicon Project
Trent Beckley,Director, West Coast Sales, Rubicon Project
Elvin Kawasaki, VP Digital Group Account Director, Initiative
Jennifer Dodez, Account Director - Programmatic Solutions, Edmunds.com

Tags:  Education  Professional Development  Programmatic  Real Time Buying  RTB 

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