On March 21st, over 75 ThinkLA volunteers from the LA Ad industry joined forces and volunteered their time at the LA Regional Food Bank. We helped create 4,400 nourishing food packs consisting of cereal, peanut butter, canned foods and juices that will go to senior care services all around Los Angeles.
Special thanks to Amazebowls for serving up delicious acai bowls to the volunteers and to Onward Search, the DJ sponsor, for bringing in 10+ volunteers and for the awesome DJ that kept us moving: Nick Samias.
Our next Can Jam is set for mid-November. Check our Events Page for updates.
Posted By thinkLA,
Tuesday, February 24, 2015
Updated: Tuesday, February 24, 2015
On Monday, February 23rd, our friends at MultiVu, the multimedia production, distribution and media strategy group within PR Newswire, held a fun and informative Video Storytelling Workshop for us at their offices in Santa Monica. It was a night of creativity, friendly competition and learning best practices for storytelling. During the workshop, attendees were divided into groups and assigned a MultiVu producer and editor, and each group was tasked with creating a video for ThinkLA in only two and a half hours. All three groups did a great job, but one group came out the victor - GROUP A! Their prize? Each member was a awarded a brand new Apple TV! Kudos to everyone who participated. Check out all of the videos below!
Jordan Atlas, SVP/Creative Director at Edelman PR, helped us understand strategy, copy and design at this inspiring AdU class on February 18th.
We are all responsible for creative, whether your title announces that or not. Recognizing an idea is the first step. Breakthrough creative begins and ends with "The Idea" which equates to Strategy + Creative Expression. Check out Jordan's slides for his full breakdown.
Posted By thinkLA,
Wednesday, January 14, 2015
Updated: Wednesday, January 14, 2015
Once again, we visited the Red Bull headquarters in Santa Monica, this time for an in-depth conversation with industry leaders about the evolution of gaming into a spectator experience. What did the experts think?
"Social gaming and e-sports are the evolution of an arcade."
Andy Swanson, Twitch
"It's the sport of the digital generation."
Craig Levine, ESL
Live gaming will continue to be a real sport as long as great games are created and fans can experience those interactive games in an entertaining, stadium experience.
Posted By Administration,
Wednesday, December 3, 2014
On 12/2, over 60 people attended our very first workshop on mindfulness at Ignited USA in El Segundo. The workshop was led by Allen Weiss Ph.D., InsightLA instructor, business professor at USC, and co-chair of Mindfulness USC, and we learned how mindfulness can help clear away internal clutter and nurture your passions. We focused on four particular areas - mindfulness of emotions, mindfulness of thinking, mindful listening and cultivating kindness. The feedback that we received from everyone in attendance was incredible. Take a look at the presentation slides, and stay tuned for more workshops of this kind in the future!
Posted By Administration,
Thursday, November 20, 2014
On 11/19, we met for the first time at the LA Auto Show for our annual Motor City West and took a deep dive into the current and future market trends of auto shoppers, new automotive design and technologies that will ultimately reshape the automotive landscape. What were some of the highlights?
According to UTA Brand Studios' Brand Dependence Index, Audi came out on top with the highest brand attachment.
We chatted about the democratization of the luxury car market as well as marketing engagement in car development. Goal should be to understand the customer, invite the costumer in and be a part of the customer's life.
Toyota's Ed La Rocque and Honda's Steve Center went head to head on fuel cells and alternative technologies. Be on the lookout for their hydrogen cars!
According to Guvenc Ozel from IDEAS-UCLA Architecture and Urban Design, we need to move from design thinking to spatial thinking.
Karl Brauer of KBB said the average daily commute is 51 minutes, which means a lot of in-car marketing opportunities! 80% of cars have infotainment systems.
Congratulations to the raffle winners: Jim Lorden, Dailey - Chromecast and $100 Gift Card courtesy of Kelley Blue Book Roger Greene, Garage Team Mazda - Beats by Dre courtesy of Quantcast Cristina Chow, Initiative - Movi Powerstation courtesy of Thinknear Danya Diaz, Dailey - GoPro courtesy of Axciom Steven Hurley, Garage Team Mazda - 6 month Club W membership courtesy of Giant Media
Thank you to our speakers, Karl Brauer, Senior Director of Industry Insights, Kelley Blue Book Steven CenterVP, Environmental Business Development Office, American Honda Motor Co, Inc. Mark Dipko, Director, Corporate Planning and Strategy, Hyundai Motor America Ed La Rocque, National Marketing Manager, Fuel Cell Vehicles, Toyota Motor Sales, U.S.A., Inc. Philippe Martinez, Senior Creative Consultant, 3DXCITE Phillip McDonnell, Client Director, Strategy, Initiative Güvenç Özel, Technology Director, IDEAS-UCLA Architecture and Urban Design Larry Vincent, Co-Founder & Chief Branding Officer, UTA Brand Studio
Thank you to all of our wonderful volunteers and sponsors!
Food Truck Sponsor
ABOUT THE LA FOOD BANK:
The Mission of the Los Angeles Regional Food Bank is to Mobilize Resources to Fight Hunger in Our Community. Their vision is that no one goes hungry in Los Angeles County. To fulfill this, they source, acquire and distribute food, and other products to needy people with the help of partnering agencies and Food Bank programs. They also conduct hunger education and awareness campaigns and advocate for public policies that alleviate hunger.
High Score - CBS Interactive & Initiative Best effort - Townsquare Media Team spirit - Maxpoint
And, congratulations to the raffle winners: Noah Eve, MEC - GoPro Silver courtesy of AdRoll Felicia Lau, PHD - $100 Certificate to Bestia LA courtesy of Curse Nathan Tarrosa, OMD - $200 Ticketmaster Gift Certificate courtesy of Townsquare Media Karen Edlefsen, Collective - 4 Tickets to the USC vs. Cal game courtesy of TuneIn Philip Meyer, Rubicon Project - 4 Tickets to UCLA home opener basketball game courtesy of TuneIn Chalita Dasnanjali, Ignited USA - Custom Urbanears headphones courtesy of TuneIn
Posted By thinkLA Aficionado,
Thursday, November 6, 2014
Updated: Thursday, November 6, 2014
Technology is changing the media-buying landscape. The term "programmatic" is growing in popularity but often lacks consistent definition. On 11/4, we met at Rubicon Project for a top line overview of what programmatic is and what it isn't. Here are the takeaways from the team at Rubicon Project…
1. Automation is not the future, it’s the present.
2. The machines won’t put people out of work; relationships and negotiations are still needed, though execution becomes
easier and performance gets better.
3. Buyers and sellers both benefit – this is not a one-sided solution.
4. Automation isn’t new – in fact, advertising is late to the party.
5. Programmatic originally focused on unsold inventory but has matured into premium, high-valued placements and audiences.
And to our instructors: Ed Carey, VP, National Sales, Rubicon Project Michael Gellar,Sr. Director - Central, West, & Canada Head of Sales, Buyer Cloud, Rubicon Project Trent Beckley,Director, West Coast Sales, Rubicon Project Elvin Kawasaki, VP Digital Group Account Director, Initiative Jennifer Dodez, Account Director - Programmatic Solutions, Edmunds.com