Print Page   |   Contact Us   |   Sign In   |   Register
Search
White Papers
Blog Home All Blogs
Search all posts for:   

 

View all (2) posts »
 

ANA Thought Leadership Series (Issue 8) Presented by Collective

Posted By Collective, Friday, October 17, 2014

eMarketer estimates that Programmatic Media Buying (PMB) spend will grow to $8.5 billion in the next 3 years, but for many marketers there is still confusion around what programmatic really means. In attempts to clear up the confusion, Collective and the ANA partnered to co-author the August 2014 edition of ANA Magazine Spotlight, which features a content focus on Programmatic Media Buying.

 

In this edition, the ANA and Collective reinforce their expertise on the topic with bylines by Justin Evans, Adam Harris, and Travis Lusk that focus on getting at the heart of programmatic, how to keep it from being problematic, and a guide to programmatic media buying for the digital age.

 

VIEW WHITE PAPER

Tags:  Collective  Media Buying  PMB  Programmatic 

Share |
Permalink | Comments (0)
 
Industry News
more Events

10/12/2016
Agency Math

10/13/2016
Adweek's LA Media Stars Mixer

10/17/2016 » 10/26/2016
Presentation Skills Boot Camp

only in la
Only in LA do leaders of the
advertising, experiential
marketing, fashion,
action sports, music,
film, gaming and art
industries go beyond
simply co-existing
within the same city.
  • contact
  • 3535 Hayden Avenue
  • Suite 300
  • Culver City, CA 90232
  • 310.876.0650
  • info@thinkLA.org
Membership Management Software Powered by YourMembership.com®  ::  Legal