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ANA Thought Leadership Series (Issue 8) Presented by Collective

Posted By Collective, Friday, October 17, 2014

eMarketer estimates that Programmatic Media Buying (PMB) spend will grow to $8.5 billion in the next 3 years, but for many marketers there is still confusion around what programmatic really means. In attempts to clear up the confusion, Collective and the ANA partnered to co-author the August 2014 edition of ANA Magazine Spotlight, which features a content focus on Programmatic Media Buying.

 

In this edition, the ANA and Collective reinforce their expertise on the topic with bylines by Justin Evans, Adam Harris, and Travis Lusk that focus on getting at the heart of programmatic, how to keep it from being problematic, and a guide to programmatic media buying for the digital age.

 

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Tags:  Collective  Media Buying  PMB  Programmatic 

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