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Welcome to the thinkLA White Paper Library! In this section, you will find white papers, case studies, trends and research findings from thinkLA Corporate Members that will help keep you up-to-date on the media, marketing and advertising industry. To submit a white paper, email content@thinkLA.org.

 

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Top tags: Collective  Media Buying  patent infringement  Patent Troling  PMB  Programmatic 

Best Practices for Agencies on Patent Trolling by Michelman & Robinson

Posted By thinkLA, Wednesday, December 10, 2014

The risk of patent troll claims against advertisers has been around for many years, and coalitions of trade groups — including the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) — have historically worked together to initiate legislation that seeks to hamper the risk of liability by patent trolls. Ronald R. Camhi, Esq., Managing Partner of Michelman & Robinson, LLP's LA office, outlines how to best protect your agency against patent infringement accusations.

 

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Tags:  patent infringement  Patent Troling 

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ANA Thought Leadership Series (Issue 8) Presented by Collective

Posted By Collective, Friday, October 17, 2014

eMarketer estimates that Programmatic Media Buying (PMB) spend will grow to $8.5 billion in the next 3 years, but for many marketers there is still confusion around what programmatic really means. In attempts to clear up the confusion, Collective and the ANA partnered to co-author the August 2014 edition of ANA Magazine Spotlight, which features a content focus on Programmatic Media Buying.

 

In this edition, the ANA and Collective reinforce their expertise on the topic with bylines by Justin Evans, Adam Harris, and Travis Lusk that focus on getting at the heart of programmatic, how to keep it from being problematic, and a guide to programmatic media buying for the digital age.

 

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Tags:  Collective  Media Buying  PMB  Programmatic 

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