It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that are breaking the mold from the mundane. To capture that global spirit, we will feature inspiration from outside of the U.S. and sometimes from brands that we've never even heard of!
ThinkLA couldn't be more grateful for Luis Camano, ThinkLA Board Member and Head of Innovation and Brand Activation LC/BA, for being our Global Warrior and bringing these to our attention. We hope that Global Wednesdays will inspire our members as much as it does us.
1. A village in China is promoting local tourism with a QR code. Ho-hum. But before you judge (I did), take a look at this unique execution.
2. Cadillac Canada made a test drive to remember. An indulgent and luxurious offering that perfectly suited the brand.
3. How to change the world’s perception of dyslexia? Duh! It's with the first-ever dyslexic sperm bank. Don’t laugh: during the three days it was open, this stunt reached 77 million people.