Sage Miller is a recent graduate from LMU and took two classes at M-School during her senior year in college. She is currently the Community Marketing Manager at Wanderlust and uses her M-School learnings as a template for problem solving in her job.
Listen to the full conversation with ThinkLA's Events and Communications Manager, Emily Hope.
Sage Miller // (Photos by Don Lupo)
For an LMU M-School class exercise, Miller had to say out loud the name of her dream company and then do a semester-long deep dive. The goal of the project was to learn the ins and outs of a company, tackling a different business problem week that the company is currently or potentially facing, as well as highlight and discuss successful business strategies.
Since some of the obvious companies were taken (Nike, Apple, etc.), on a whim, Miller said: "Wanderlust!" It resonated with her, and she realized it would be a dream company to work for.
Once she graduated and was looking for her first job, Miller used her M-School project as her cover letter and entry point into Wanderlust, which she says made her "weirdly too knowledgeable" about the company. It obviously impressed Wanderlust, as she was hired, and is now Wanderlust's Community Manager.
How did you originally hear about M-School? "At LMU, there's a natural buzz about M-School,: it's marketed really well all around campus."
What's surprised you about working full-time since you've graduated? "College really stimulated me in the sense of variety: being in different classes every day, going to the gym, dinner on campus with different groups, or even spending time at the beach. Now, having a daily routine where I'm expected to show up at the same place, it can be challenging. I crave variety so I find myself bouncing from the office to the cafe, then even working remotely just to switch it up! "
What do you love about marketing? "Being able to market and share something that I'm passionate about. I'm constantly digging to create the message that I feel is going to resonate with people, because it's a product that I believe in. It's a dream for me."
Any advice for students? "Take your class projects seriously and squeeze every drop of learning our of your classes. Also, don't be afraid to cold call companies and ask for informational interviews. Most seasoned professionals feel honored to share their knowledge and wisdom. And you never know where you might make an impression."
M-School was born from the need to transform the way our students learn about and are immersed in the new world of advertising and branding. In doing so, we answered the call to action from the advertising and branding community, specifically our close partner ThinkLA. Learn more about M-School.