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Super Bowl LII - ThinkLA Member Ads and Insights

Posted By Emily Hope, Monday, February 5, 2018

Every year, we remind Madison Ave. that the West Coast means business when it comes to Super Bowl advertising spends. Below is our annual list of #BigGame spots, promotions and insights that came from our corporate members. Enjoy! 

SUPERBOWL SPOTS

Saatchi & Saatchi | Toyota - Mobility Anthem

 

Saatchi & Saatchi | Toyota: One Team

 

Saatchi & Saatchi | Toyota, Good Odds

 

Saatchi & Saatchi | Tide, It's a Tide Ad

  

Saatchi & Saatchi | Tide, It's Another Tide Ad

 

Saatchi & Saatchi | Tide, It's Yet Another Tide Ad

 

Saatchi & Saatchi | Tide, It's Yet Another Tide Ad Again

 

Walton Isaacson | Lexus / Marvel Studios Black Panther

 

Amazon | Amazon Alexa

 

Amazon Prime Video | Tom Clancy's Jack Ryan 

 

David&Goliath | Kia

 

David&Goliath | Jack In The Box

 

Hulu | Hulu Castle Rock

 

Innocean USA | Hyundai Kona

 

SUPERBOWL INSIGHTS

Alphonso | Ad Insights Center

Alphonso tracked the performance of all Super Bowl LII ads in real time, with their Alphonso Ad Insights Center. Attribution reports for Super Bowl ads, using CPG sales data, credit card data, location data and tune-in data will be posted within three weeks.

 

Kantar Media | The Numbers

Kantar Media’s preliminary estimate of in-game ad expenditures for Super Bowl LII, subject to revision, is $414 million. This would be the second largest amount in history besides last year’s game, which was the first to run into overtime.

Read more: https://www.kantarmedia.com/us/thinking-and-resources/blog/super-bowl-lii-the-numbers

 

Verizon Media | Tests the Limits of 5G

Super Bowl LII was the backdrop for a quiet 5G proving ground, as Verizon (VZ) tested an in-stadium pre-commercial 5G network connection to demonstrate how massive speed and bandwidth can bring live video and virtual reality experiences to new levels.

Read more: https://seekingalpha.com/pr/17064954-shhh-verizon-network-engineers-quietly-worked-behind-scenes-super-bowl-lii-test-limits-5g

 

Jumpstart Automotive | Media Super Bowl Report


Jumpstart Automotive released its annual Super Bowl report, which reveals the auto brands that drove the greatest traffic increases across its portfolio of publishers. Super Bowl LII, which registered 103.4 million viewers, saw advertising from several car brands during pre-game, the halftime show, and the game itself, including Toyota, Kia, Hyundai, Lexus, Ram, Jeep, and Mercedes-Benz.

View the report: https://globenewswire.com/news-release/2018/02/06/1333882/0/en/Kia-Lexus-and-Jeep-See-Highest-Traffic-Lifts-During-Super-Bowl-LII.html

 

Tags:  #ThinkMembers  Advertising  Alphonso  Amazon  Corporate Members  D&G  David&Goliath  Hulu  Hyundai  Innocean  Jumpstart Auto  Kantar Media  Lexus  Los Angeles Advertising  Saatchi & Saatchi  SBLII  Super Bowl LII  Verizon Media  Walton Isaacson 

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