ThinkLA Community Blog
Blog Home All Blogs

Los Angeles Women of Color in Advertising

Posted By Emily Hope, Thursday, January 25, 2018
Updated: Thursday, February 8, 2018

We were inspired by The Drum's "More than 70 women of color who should be speaking at marketing conferences," and we wanted to start our own list of women of color who should (and hopefully will) be speaking at ThinkLA events in 2018.

We hope to add many more women to this list! You can help by submitting your nominations here: bit.ly/lawomenofcolor.

 

SAMANTHA LIM, VP, DIGITAL ACTIVATION, EMPOWER MEDIA TEAM

"Women of color in gaming? How cool is that? Sam runs the Xbox account at Empower after a long career in the entertainment category with studios like New Line and Lions Gate. She's incredibly talented, creative, smart and funny!"

 

ANA (ANNIE) RODRIGUEZ, EVP, CONILL

"Annie is an industry veteran who has worked on major multinational brands. She is a smart strategic thinker and leads with her head AND heart."

 

YUMI PRENTICE, PRESIDENT, DAVID&GOLIATH

"Yumi is passionate and an expert leader in her field. She is valued by her team and clients, not just for her contributions, but for her personality that makes collaboration, creativity and innovation possible."

 

LAURA SEMPLE, VP, DIRECTOR OF CONTENT STRATEGY, CONILL

"Laura is a rock star! Super smart, super strategic, great sense of humor and dynamic personality."

 

JENNIFER MILLER, GROUP SEARCH DIRECTOR, NEO@OGILVY

"I consider Jennifer a leader in search marketing in Los Angeles previously running search for Saatchi and most recently Neo@Ogilvy. She's a great leader and partner in the space."

 

KAT CHUNG, DIRECTOR, ADVERTISING, MEDIA, RED BULL

"Kat ran the DPSG business at Initiative and it's an incredibly tough account because they don't have the budgets of Coke and Pepsi and it's was a grueling planning schedule. The clients loved her at DPSG, I was surprised when they moved the account to NY because of Kat. She's incredibly smart. Was happy to see that Red Bull was smart enough to pick her up!"

 

RINKU MAHBUBANI, DIGITAL DIRECTOR, SPARK FOUNDRY

"Rinku started her media career as a planner at RPA on Honda and has come full circle now as the Digital Media Director at RPA on Honda. She is a veteran in automotive marketing both Tier 2 and National and an incredibly smart marketer."

 

HWA-SHIH LEE, SVP, PALISADES MEDIA GROUP

"Promoted to SVP almost two years ago Hwa-Shih is her own brand and the face of Palisades Media Group to the LA advertising community and she was instrumental in Palisades winning the coveted Netflix account."

 

ROCHELLE WEBB, PRESIDENT AND CHIEF STRATEGY OFFICER, THE DIALECTIC COMPOUND

"She's brilliant, huge background in media and marketing, multiple degrees, started her own company, also gives back. Agency and client side experience, and start-up experience."

 

MICHELLE WONG, MANAGING PARTNER, GROUP ACCOUNT DIRECTOR, DAILEY

"Michelle has great energy and can bring vim and excitement to the account side of advertising conversations. She has a background in food and graduated from Le Cordon Bleu, so working in branding for foods has been a natural course for her; currently she oversees Nestlé brands across NUSA and Nestlé Health Sciences Divisions. Dailey as a company also has an interesting story about redefining their corporate identity, taking a deep dive into agency culture, and reclaiming their soul after buying themselves back from holding company IPG."

 

BETTINA SHERICK, SVP CONSUMER INSIGHTS AND INNOVATION, 20TH CENTURY FOX, AND FOUNDER, HOLLYWOOD IN PIXELS

"Bettina is a leader in the Entertainment Marketing industry for 20th Century Fox and the first to develop a non-profit organization founded in 2015 to ensure that the seminal digital film campaigns that help drive digital marketing into the lexicon of Hollywood are recovered and preserved, as well as to insure that the incredible campaigns of today and tomorrow are not lost to time."

 

ARIANA THOMAS, DIGITAL MANAGER, DIGITAL MEDIA MANAGEMENT

"Ariana is the best mentor I have ever had - she is a diligent, highly knowledgeable and determined individual. She has a knack for managing clients' social media needs, while giving the best thoughtful recommendations."

 

CILMARA SANTOS, VP OF CLIENT RELATIONS AND BRAND PARTNERSHIPS, CONILL

"Cilmara is incredibly smart and connected. She knows the space well and provides informed and insightful perspective on brands, communications, and the industry in general."

 

BERNICE CHAO, ASSOCIATE CREATIVE DIRECTOR, DAVID&GOLIATH

"Bernice is passionate and an expert leader in her field. She is valued by her team and clients, not just for her contributions, but for her personality that makes collaboration, creativity and innovation possible."

 

DARLENE LINARES, ASSOCIATE DIRECTOR, DIGITAL, CARAT

"Also a force in the entertainment category, Darlene was also on the publisher side and part of strategy for Uproxx and worked on some of the amazing programs they did there like the Honda Uncharted program that was showcased at ThinkLA's Auto Breakfast. She has the perspective both from the agency side and publisher side.

Darlene is also extremely philanthropic, which gives her an interesting perspective of the world. She has been centering her travel and vacations around this and was recently accepted to a volunteer program in Uganda where she will be living and working with AIDS children."

NANCY TAMAYO, FOUNDER/CEO, ADDITION LLC

"She's probably one of the only women of color that started her own influencer management company after being an early executive at Machinima and Collective Digital Studio. Her company manages some of the top social influencers on YouTube." 

 

MEGAN CHAN AMIC, SENIOR DIRECTOR, MEDIA, NBC UNIVERSAL MEDIA

"Besides being lovely, she's been in the entertainment community in Los Angeles forever and I don't ever remember her being on a panel and she should be. Recently I've seen her behind many really creative executions, including viral/social/custom projects for NBC TV."

 

JENNIFER ROSE, INFLUENCER MARKETING MANAGER, IPSY

"Jennifer has immense knowledge in the digital marketing space. From her roots in PR to creative content strategy to influencer partnerships is what makes her a well-rounded digital marketer." 

 

JENNIFER CHAN, VP, DIGITAL DIRECTOR, HORIZON MEDIA

"Jennifer is a force in Los Angeles in the entertainment category, starting with Sony, then leading Paramount at MEC and now STX and Horizon. Jennifer is a favorite in this industry for her creativity, professionalism and being a great partner."

 

INDREE MOONESINGHE, ASSOCIATE DIRECTOR, OMD (APPLE TEAM)

"Indree has worked on the agency side, publisher side, and social side, so she has a strong base across the board. She also has worked in NY and London and I find her adventures admirable but also add to her experience." 

 

NICOLE BUTTE, PRESIDENT, DIGITAL PEP

"You mean beyond beating stage four breast cancer and becoming an inspiration to many women in this industry? Nicole is another veteran in the LA entertainment community having run media and New Line and Focus Features, now running her own consulting business working with brands like Amazon Originals."

 

ANA LYDIA MONACO, CREATIVE DIRECTOR, WRITER, AND PRODUCER AT PADMA MEDIA, INC.

"She had a very successful career in PR, specializing in Hispanic, and she is currently a few months away from completing a degree in production, directing and writing at the prestigious Art Center in Pasadena. She also runs a blogger collective and is a social influencer." 

 

BERNADETTE RIVERO, PRESIDENT, THE CORTEZ BROTHERS, INC.

Bernadette is President of one of the only Latina-owned production companies in the advertising industry nationwide; works across both advertising and entertainment in Hollywood. She's been tracking Super Bowl commercial diversity stats since 2015."

 

CARRON BROWN, VP, GROUP ACCOUNT DIRECTOR, THE INTEGER GROUP

"Carron works at the intersection of branding, selling, pop culture, and technology. She prides herself on being a change agent, and helps brands step into new industries and elevate their current perception with the target market."

 

KRISTINA "KJ" JENKINS, CHIEF STRATEGY OFFICER, ZAMBEZI

"Kristina “KJ” Jenkins is #15 on The Drum list. She leads Zambezi’s strategy team, helping brands explore trends in creativity and culture, tapping into her forte as a pop culture expert. KJ’s cultural insights have played a key role in Zambezi's 2016 One Show Gold Pencil and Cannes Gold Lion winning campaign The Uncommon Force for STANCE™, Star Wars limited-edition collection, as well as TaylorMade’s The Wait, which was honored with a Sports Clio, Autotrader’s millennial-themed campaign featuring the spots The Journey, One Search , Concert and Kick and the wild experiential street & social media event Driven By Style."

 

SHEILA MARMON, CEO, MIRROR DIGITAL

"Sheila is a pioneer of online campaigns targeted to people of color." 

 

RAHIEL DAWIT, SOCIAL MEDIA MANAGER, BLAZE PIZZA

"Rahiel has an ability to put people at ease and has immense knowledge of social media marketing for fortune 500 companies as well as start-ups."

 

CARLENE ROWE, DIRECTOR OF BRAND PARTNERSHIPS & EXPERIENTIAL, CONILL

"A passionate, charismatic and caring leader, Carlene has transformed businesses throughout her career. Since joining Conill, she has honed a distinctive practice area that is increasingly important for brands in a conversation-driven marketplace.

Carlene’s inclusive approach inspires collaboration among colleagues and agency partners alike. She's a true champion of mentorship and development. Her impact on people and culture extends well beyond the bounds of her team."

 

MELLISSA TONG, FOUNDER/CEO, DUCKPUNK PRODUCTIONS, INC

"Mellissa has created a company that specializes in the production of top quality commercials, features, episodic TV, webcasts, and documentaries earning her a reputation for excellence and efficiency."

 

CONNIE CHIU, MEDIA DIRECTOR, RPA

"Connie is hilarious! She brings a natural energy and enthusiasm to her presentations, and she knows the media space well."

 

 SHARI HOLLY, PROGRAM DIRECTOR, PIPELINES (PRETTYBIRD)

"Shari's commitment to bringing diversity and inclusion into the advertising field is remarkable, her energy and passion make her goals happen, and that's what makes her special."

 

 RHONDA FORTNER, DIGITAL MARKETING MANAGER, INNOCEAN USA

"Rhonda is super smart and approachable, and she knows a ton about both the digital media landscape and Tier 2 automotive advertising."

BRENDA DURAN, COMMUNICATIONS DIRECTOR, LA COUNTY REGISTRAR/COUNTY CLERK

"Brenda is first-generation Mexican American and a USC alumna who has done amazing things in her communications career. After a successful career in journalism she now oversees the marketing and media efforts for the largest voting jurisdiction in the country here in LA County. She is responsible for overseeing all of the marketing efforts to get Angelenos educated about voting rights and options. Her awesome marketing and ad campaigns have been recognized by PRSA both in Orange County and LA."

SAMANTHA HAWKINS, SUPERVISOR, COMMUNITY MANAGEMENT, RPA

"Sam is articulate, personable, and extremely insightful. She brings a thoughtful and pragmatic approach to a very complicated and ever-evolving space."

LEISHA BERESON, VP, GROUP MEDIA DIRECTOR, PROGRAMMATIC, CANVAS WORLDWIDE

"Leisha is incredibly smart and is overseeing a leading edge discipline on behalf of two major automotive brands."

CHRISTINA IGARAIVIDEZ, ASSOCIATE MEDIA DIRECTOR, RPA

"Christina is immersed in the landscape of multicultural advertising, and can provide a nuanced and very experienced point of view on Hispanic perspectives and how to advertise to Hispanic consumers. She also has a robust social media presence of her own."

CLARISSA GARRETT, SENIOR ART PRODUCER, RPA

"Clarissa knows the art production space well, and has worked on brands as diverse as Honda, Apple, and more. She is well connected with photographers around the world. In her spare time, she is also a cabaret singer!"

KANYA HENG, ASSOCIATE DIRECTOR, RESEARCH, ANALYTICS AND INSIGHTS, RPA

"Kanya is brilliant! She knows the analytics space inside and out and is great at making complicated data maps easy to understand."

 

DEANNE YAMAMOTO, MANAGING DIRECTOR, GOLIN LA

"As an Asian American woman in the field of media and PR Deanne has broken through more barriers than most. She has spent her entire career at big agencies continuing to rise in spite of the difficult fields she chose. Additionally, as a leader she is so connected to her staff, championing them at every turn and is a leader in the industry as it relates to creativity, client relations and how we stay ahead in this every changing landscape. Her ideas are endless."

Tags:  #ThinkDIG  DIG  DIG Initiative  diversity  gender  inclusion  Multiculturalism  Speakers  Women of Color in Advertising 

Share |
PermalinkComments (0)
 

We Can All Win: Words from ADCOLOR

Posted By Emily Hope, Thursday, September 28, 2017


By: Kendall Rouse, Account Executive, BBDO LA

The 11th annual ADCOLOR Conference and Awards were held in Hollywood, Sept. 16-19, 2017. Once just a dream for Tiffany R. Warren, Founder & President of ADCOLOR, the conference and awards reached a new level this year as it continues to bring together risers, changers, innovators, allies, and legends of very diverse backgrounds from multiple creative industries.

As a woman of color in the industry, the ADCOLOR conference was an extremely refreshing experience. I’m no stranger to the lack of diversity within agency walls, industry events and creative representation. ADCOLOR has been a change-agent in this conversation for years.

With a mission of rising up and reaching back, ADCOLOR champions diversity and inclusion in creative industries. Their goal is to create a community of diverse professionals who are here to support and celebrate one another. And with a theme this year of “Come Together”, the conference and awards did just that.


Here are some takeaways for us all to consider:

DIVERSITY is asking people to the party, but INCLUSION is inviting them to dance.

D&I initiatives typically end at “Diversity.” Companies look to reach quotas to appear to be a more diverse organization, not understanding you have to also engage diverse people in order to keep them.

Listen to them. Interact with them. Highlight them. And do it authentically. Diversity will never stick without inclusion.

Diversity is NOT generosity; it IS the very basis of decency.

ADCOLOR All-Star award recipient Jesse Williams summed this up best in his acceptance speech: 
“The use of the term ‘diversity’ is a distraction from decency. Diversity is marketed as labor-intensive ‘inclusion,’ as mandated corporate behavior, required action; an added burden, but for good, like a gift. But diversity is not generosity. Absent any self-reflection, diversity just becomes another sub-industry born of PR panic; a detour designed to distract from systematic exclusion. The truth is we don’t need anyone to hire a ‘diversity’ exec, assigned to hover toothlessly in the vicinity of decision makers. We need whole decision makers, who can do the entire job. We don’t need corporate culture going out of it’s way to begin including. It’s not about that. It’s about the ending of excluding.”

Be accountable.

We, in this industry, are indeed storytellers; we move cultural narratives. Its not “just advertising.” It never was. We have a responsibility to be accountable to how we represent people. This industry tends to deny the obvious truth for the comfortable lie. We have to address it. We have to understand where our own privileges lie and then challenge them in order to move the needle forward in the way most organizations outwardly say they would like to.

So it’s time to do the work. This is about the bottom-line. Slow down and make whole decisions, at all levels; understand culture and where it is moving to make the most impactful work for our agencies and clients.

The definition of culture is changing; intersectionality is real.

The industry, already years behind in attempting to address some of the errors made, is now taking a dated approach to the topic. It’s not as “black and white” as it used to be. What culture is has changed. The interconnected nature of communities has expanded in a way that we must acknowledge in the work we do. The first step is educating ourselves on context and being deliberate in understanding people. Let’s stop being reactive to the latest cultural trend, but rather proactive to know it’s already coming.

Recognize the Future Talent.

As a 2017 ADCOLOR FUTURE, I was apart of an extremely talented, selected, pool of diverse young professionals who represented creative industries across the nation. We are the future leaders of this industry. We are the risers and cultural change agents. We are apart of the group that organizations must engage. All it takes is acknowledgement to harness a young professional’s potential. Find us, engage us and allow us to lead conversations.

You are invited.

These types of awards, conferences and events are not just for people of color, women, LGBTQ+ and the many other marginalized communities. While we are here to highlight the amazing work coming from these creative communities and the issues that impact them, we are not here to just preach to the choir. We need real allies to join us in this. We need to “Come Together”. So please show up with us.

We are here.

And on that note, by showing up, you we realize we are here. The narrative we hear is that “we don’t know where to find diverse talent.” Yet, there we were.

Organizations must invest to meet us where we are. Send your company representation to meet diverse professionals who are already in the industry. Focus some of your outreach efforts at colleges or high schools where our youth are to ensure the pipeline coming in is one the represents the world we actually live in. See us and participate with us; this work can’t be done alone.

We can all win.

When we talk about things that solely focus on other communities or on organizational approaches that need correcting, there is usually a push back to spend dollars on it. But we have always been able to find resources when we made a commitment to doing it; and we have been able to do it at scale. D&I is no different.

Authenticity in the D&I space will only come from investing in and engaging it. We must challenge ourselves to create the level equity that is missing for marginalized communities in our industry. This can be a level playing field if we put the work behind it.

We must to ensure the door behind us is open, stays open and only wide. We can “Come Together” and we can all win.

For more information on ADCOLOR, visit http://adcolor.org/. To support ThinkLA's D.I.G. initiative, visit the DIG website.

Tags:  #ThinkDIG  ADCOLOR  DIG  Diversity  Kendall Rouse 

Share |
PermalinkComments (0)
 

Not A Member?Join now

310.876.0650
3535 Hayden Ave. Suite 300
Culver City, CA 90232