thinkLA has partnered with comScore to provide a 30 day free trial to Media Planner for new and renewing corporate members that do not currently subscribe to their Media Matrix tools.
About Media Planner
The online media planning process often requires planners to use different tools from various companies, which can slow the planning process. comScore Media Planner integrates data from multiple comScore sources into a single, powerful interface the supports the full continuum of the planning process.
Product Highlights
- Comprehensive: allows planners to engage in detailed media research and analysis, site selection, planning and campaign analysis
- Integrated: accelerates the planning process by integrating data into an easy-to-use interface
- Customizable: utilizes a wide range of pre-built targeting capabilities as well as tools for custom segmentation and audience building
- Detailed: leverages comScore's client-focused dictionary to identify site-specific behavior of a client's most important target segments
Learn more about Media Planner here: www.comScore.com
Additional Details
Following the activation of a thinkLA Corporate Membership, one "seat" will be issued to the purchasing company, along with training documentation and access to a client service manager. After the 30 day free trial, comScore will be granted permission to approach the member's company for a subscription sale to any of its services. comScore will wholly manage the needs of the member as it relates to Media Planner. thinkLA Corporate Membership must be activated before March 30, 2010.
