Interactive Media Breakfast Panel

Details for "Interactive Media Breakfast Panel"

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Event Description

“The Ad Agencies' Connection in Social Media”
Consumers are adopting social media faster than the adoption of the Internet itself. Similarly, advertising spending seems to be following the same trend with significant online dollars moving onto the social networks in just a short amount of time.

eMarketer’s research shows that 37% of the US adult population currently uses social networks, while 70% of teens do the same, with both numbers projected to rise significantly in coming years.

They report that $1.2 billion will be spent advertising on social networks this year, with 70% of it going to the top two: MySpace and Facebook. By 2011, eMarketer projects total ad spend in the space growing to more than $4 billion.

Marketers are projected to spend $40 million on widgets this year, up from $15 million last year, including development, distribution and media spending for widgets and applications that appear within social network sites.

Overall, the industry research reports paint an upbeat future for Social media. Our panel will explore how advertising agencies are working with clients to embrace social media and answer the tough questions.

Scheduled Speaker

Bill Stephenson, Vice President
Buzzmetrics

Panelists

Brian Aucoin, Media Director
Universal McCann

Arthur Chan, Senior Vice President
Palisades Interactive

Dave Martin, Vice President, Digital Media
ignited

Moderator

David Goodrich, Senior Vice President, Director of Digital Communications
Universal McCann

Registration
Register online now by clicking the highlighted link at the top or bottom of the page or by clicking here: Register Online Now

Pricing

Registration Deadline 09/23/08 at 5:00PM PDT
(Event may sell out prior to registration deadline)

Members: $60

Non-Members: $80

Member Table of 10: $550

Non-Member Table of 10: $750

Pricing

	Before 23-Sep-08
Member:	$60.00
Non-Member:	$80.00

Become a member! View our membership application form.

Registration for this event has now closed. Walk-ins subject to availability.

Registration Contact

Event Planner

Kari McCullough

Taline Tabakian

(310) 823-7320 X21

(310) 823-7320 X26

(310) 823-7325 FAX

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Exact Target

Adweek

Interactive Media Breakfast Panel

Sponsored by Facebook

Friday 26-Sep-08 8:00 AM to 10:30 AM PDT

Details for "Interactive Media Breakfast Panel"

Pricing

Registration Contact

Event Planner