Industry Event - OMMA Video
Wednesday 29-Oct-08 9:00 AM to 5:15 PM PDT
We were unable to register you for this event as the event deadline has passed or the maximum number of seats available has been reached.
Hyatt Regency Century Plaza2025 Avenue of the Stars
Los Angeles CA 90067
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Phone: (310) 228-1234
Details for "Industry Event - OMMA Video"
Special thinkLA Member Discount
thinkLA members receive a generous discount to attend the OMMA conferences.
Please click here for details and discount codes.
(must be logged in as an active member to access the page)
Event Description
In this breathless episode in the OMMA Video series we come to the center of the entertainment universe, Los Angeles, to explore how marketing fits in to the new Webentainment eco-system, with its new challenges and opportunities. As online video production and distribution matures into a robust source of users’ entertainment and news, what are the best opportunities for marketers? When should brands underwrite the creation of new properties, and what are the advantages of getting in early in the creative process? Do marketers really want their messages hyper-distributed as freely as the content? How can media and content companies use the Web to both distribute and promote their own offline businesses, and how can brand marketers partner in the effort? How do agencies buy into this distributed content eco-system?
Forget the piano-playing cats and androgynous Britney fans, online video is no longer an ephemeral curio limited to short attention span snacking. Video consumption is rising steadily as users start treating their PC as an entertainment medium. Prime time programming is gushing onto Hulu, NBCOlympics, and ABC.com to grab larger audiences for longer spans. Highly-rated Webisodics like the The Guild and Dr. Horrible’s Sing-Along Blog show that the Web can generate video hits on its own, and even create some new business models around them. In just the last six months, the successful hyper-distribution of news and comedy clips have made branded embedded video a familiar part of many Web pages, as video becomes less a stand-out feature and more of an expected online information source. In other words, long, short, endemic and re-purposed video have generated a new eco-system and become a viable media platform.
thinkLA members receive a generous discount to attend the OMMA conferences.
Please click here for details and discount codes.
(must be logged in as an active member to access the page)
Event Description
In this breathless episode in the OMMA Video series we come to the center of the entertainment universe, Los Angeles, to explore how marketing fits in to the new Webentainment eco-system, with its new challenges and opportunities. As online video production and distribution matures into a robust source of users’ entertainment and news, what are the best opportunities for marketers? When should brands underwrite the creation of new properties, and what are the advantages of getting in early in the creative process? Do marketers really want their messages hyper-distributed as freely as the content? How can media and content companies use the Web to both distribute and promote their own offline businesses, and how can brand marketers partner in the effort? How do agencies buy into this distributed content eco-system?
Forget the piano-playing cats and androgynous Britney fans, online video is no longer an ephemeral curio limited to short attention span snacking. Video consumption is rising steadily as users start treating their PC as an entertainment medium. Prime time programming is gushing onto Hulu, NBCOlympics, and ABC.com to grab larger audiences for longer spans. Highly-rated Webisodics like the The Guild and Dr. Horrible’s Sing-Along Blog show that the Web can generate video hits on its own, and even create some new business models around them. In just the last six months, the successful hyper-distribution of news and comedy clips have made branded embedded video a familiar part of many Web pages, as video becomes less a stand-out feature and more of an expected online information source. In other words, long, short, endemic and re-purposed video have generated a new eco-system and become a viable media platform.
Users aren’t just snacking anymore. They are watching…on their own terms. The Web is the new DVR. In a time-shifted mediaverse, it’s agencies and marketers now who must make appointments to be viewed by consumers.
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| We were unable to register you for this event as the event deadline has passed or the maximum number of seats available has been reached. | ||||
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| MediaPost | MediaPost | |||
| http://www.mediapost.com/events/ommavideo/ | ||||
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