Industry Event - OMMA Mobile

The pre-game show is over; the tests are in. Major brands have been dabbling in a mobile marketplace that generates more hype than light, more good intentions for investment than actual budget commitments. Now it is time for this platform to show its hand and demonstrate precisely where and how it adds to media and marketing’s bottom line. OMMA Mobile calls everyone hands: marketers, vendors, brands and carrier to show us their proof and their numbers. What are the best campaigns out there, and what return did advertisers expect and get? More to the point, where do mobile technologies and brand strategies need to bet next finally to cash in on the platform’s potential?

OMMA Mobile will focus on ROI and results, especially in the entertainment and media business. Televison, film, magazines and music industries all launched major mobile initiatives this year and tweaked some older models. From TV text-in programs to branded games, dedicated iPhone apps to mobile video on demand, on-deck music stores to the emerging ringback market, media companies finally are serious about getting a toehold on mobile. Are users picking up the call?

OMMA Mobile raises the ante on mobile marketing as the industry prepares to enter the high stakes game of multi-platform media planning.

 

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