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<pubDate>Fri, 12 Mar 2010 16:35:52 GMT</pubDate>
		<item>

			<category>Events</category>

			<link>http://www.thinkla.org/en/cev/88</link>

			<title>Thirsty Thursday</title>

			<description>&lt;div class=&quot;vevent&quot;&gt;
&lt;a class=&quot;url&quot; href=&quot;http://www.thinkla.org/en/cev/88&quot;&gt;
&lt;span class=&quot;summary&quot;&gt;Thirsty Thursday&lt;/span&gt;
&lt;/a&gt;&lt;br/&gt;
&lt;span class=&quot;tdtstart&quot;&gt;Start Date:&lt;/span&gt; &lt;abbr class=&quot;dtstart&quot; title=&quot;20100319T013000Z&quot;&gt;Mar 18, 2010 6:30 PM&lt;/abbr&gt;
&lt;br/&gt;
&lt;span class=&quot;tdtend&quot;&gt;End Time:&lt;/span&gt; 
&lt;abbr class=&quot;dtend&quot; title=&quot;20100319T043000Z&quot;&gt;Mar 18, 2010 9:30 PM&lt;/abbr&gt;
&lt;br/&gt;
&lt;span class=&quot;tlocation&quot;&gt;Location:&lt;/span&gt; &lt;span class=&quot;location&quot;&gt;
Finn McCool&#8217;s Irish Bar, Santa Monica, CA 90405&lt;/span&gt;
&lt;br/&gt;
&lt;span class=&quot;tdescription&quot;&gt;Event Details:&lt;/span&gt; &lt;div class=&quot;description&quot;&gt;&lt;div align=&quot;center&quot;&gt;&lt;strong&gt;&lt;u&gt;&lt;img height=&quot;85&quot; alt=&quot;&quot; src=&quot;http://www.thinkla.org/attachments/wysiwyg/7/Thirsty-Thursday_200.jpg&quot; width=&quot;200&quot; border=&quot;0&quot; /&gt;&lt;br&gt;&lt;br&gt;&lt;/u&gt;&lt;span style=&quot;font-size: 12pt&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: Verdana&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;font size=&quot;3&quot;&gt;&quot;Hair of the Dog&quot;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;&lt;strong&gt;&lt;br&gt;&lt;font size=&quot;3&quot;&gt;&lt;/font&gt;&lt;/strong&gt;&lt;/div&gt;
&lt;p align=&quot;left&quot; _tempcsstext=&quot;null&quot;&gt;&lt;strong _tempcsstext=&quot;null&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot; _tempcsstext=&quot;null&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: #808080&quot; _tempcsstext=&quot;null&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;font-size: 12pt; color: #fa981d&quot;&gt;Event Description&lt;br&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Tahoma', 'sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;
&lt;p style=&quot;margin: 0in 0in 0pt&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: #808080; font-family: Verdana&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 12pt; color: #fa981d&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: #808080&quot;&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt&quot;&gt;&lt;font face=&quot;Calibri&quot; color=&quot;#000000&quot; size=&quot;3&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: #808080; font-family: Verdana&quot;&gt;&amp;#8230; Because nothing cures a St. Patty&amp;#8217;s Day hangover better than socializing and networking with your fellow advertising professionals at your local Irish Bar&amp;#8230;&lt;br&gt;&lt;br&gt;&lt;/span&gt;&lt;/font&gt;&lt;font face=&quot;Calibri&quot; color=&quot;#000000&quot; size=&quot;3&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: #808080; font-family: Verdana&quot;&gt;Meet up with thinkLA for a free-to-attend networking mixer organized by AdZoo! Thirsty Thursdays are casual events (no name tags) that give people the chance to mix, mingle and make new friends in a relaxed atmosphere.&lt;br&gt;&lt;br&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: #808080; font-family: Verdana&quot;&gt;These monthly events draw individuals from many diverse specialties in the industry.&lt;br&gt;&lt;br&gt;&lt;/span&gt;&lt;/font&gt;&lt;font face=&quot;Calibri&quot; color=&quot;#000000&quot; size=&quot;3&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: #808080; font-family: Verdana&quot;&gt;Happy hour specials on:&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt&quot;&gt;&lt;font face=&quot;Calibri&quot; color=&quot;#000000&quot; size=&quot;3&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: #808080; font-family: Verdana&quot;&gt;&amp;nbsp;- Draft Beer&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt&quot;&gt;&lt;font face=&quot;Calibri&quot; color=&quot;#000000&quot; size=&quot;3&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: #808080; font-family: Verdana&quot;&gt;&amp;nbsp;- Bottled beer&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt&quot;&gt;&lt;font face=&quot;Calibri&quot; color=&quot;#000000&quot; size=&quot;3&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: #808080; font-family: Verdana&quot;&gt;&amp;nbsp;- Appetizers&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt&quot;&gt;&lt;o:p&gt;&lt;font face=&quot;Calibri&quot; color=&quot;#000000&quot; size=&quot;3&quot;&gt;&amp;nbsp;&lt;/font&gt;&lt;/o:p&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt&quot;&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-bidi-font-family: 'Times New Roman'&quot;&gt;&lt;font color=&quot;#000000&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: #808080; font-family: Verdana&quot;&gt;Don&amp;#8217;t forget your business cards!&lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;span style=&quot;font-size: 12pt&quot;&gt;&lt;strong style=&quot;color: #fa981d&quot;&gt;Who Should Attend&lt;/strong&gt;&lt;/span&gt;&lt;br&gt;&lt;span style=&quot;font-size: 10pt; color: #808080&quot;&gt;Junior- to mid-level members and friends from all facets of the industry and beyond.&lt;/span&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;div&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 12pt; color: #fa981d&quot;&gt;Registration&lt;br&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;Please e-mail &lt;/span&gt;&lt;/span&gt;&lt;a href=&quot;&amp;#109;&amp;#97;&amp;#105;&amp;#108;&amp;#116;&amp;#111;&amp;#58;&amp;#116;&amp;#111;&amp;#110;&amp;#121;&amp;#64;&amp;#116;&amp;#104;&amp;#105;&amp;#110;&amp;#107;&amp;#108;&amp;#97;&amp;#46;&amp;#111;&amp;#114;&amp;#103;&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;tony@thinkla.org&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt; so we can give the venue an accurate head count.&lt;/span&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;br&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br&gt;&lt;br&gt;&lt;strong style=&quot;font-size: 12pt; color: #fa981d&quot;&gt;Pricing&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;br&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;Members: &lt;strong&gt;Free&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;margin: 0in 0in 0pt&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;Non-Members:&lt;/span&gt; &lt;/span&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;strong&gt;Free&lt;br&gt;&lt;br&gt;**Attendees responsible for their own food and drink**&lt;/strong&gt; 
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt&quot;&gt;&lt;strong&gt;&lt;span style=&quot;color: #970041&quot;&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt;&lt;span style=&quot;font-size: 12pt; color: #fa981d; font-family: Verdana&quot;&gt;Parking&lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;&lt;span style=&quot;font-size: 10pt; color: #808080; font-family: Verdana; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA&quot;&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-bidi-font-family: 'Times New Roman'&quot;&gt;&lt;font color=&quot;#000000&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: #808080; font-family: Verdana&quot;&gt;There is a metered lot behind Finn McCool&amp;#8217;s, or feel free to park in any available street parking.&lt;br&gt;&lt;br&gt;&lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;br/&gt;
&lt;div class=&quot;vcard&quot;&gt;
&lt;a class=&quot;url fn&quot; href=&quot;http://www.thinkla.org&quot;&gt;Finn McCool&#8217;s Irish Bar
&lt;br/&gt;
&lt;div class=&quot;adr&quot;&gt;
&lt;div class=&quot;street-address&quot;&gt;2702 Main Street&lt;/div&gt;
&lt;span class=&quot;locality&quot;&gt;Santa Monica&lt;/span&gt;,
&lt;span class=&quot;region&quot;&gt;CA&lt;/span&gt;
&lt;span class=&quot;postal-code&quot;&gt;90405&lt;/span&gt;
&lt;/div&gt;
&lt;/a&gt;&lt;/div&gt;

</description>

			<guid isPermaLink="false">http://www.thinkla.org/en/cev/88</guid>

			<pubDate>Fri, 19 Mar 2010 01:30:00 GMT</pubDate>

		</item>

		<item>

			<category>Events</category>

			<link>http://www.thinkla.org/en/cev/86</link>

			<title>AdU</title>

			<description>&lt;div class=&quot;vevent&quot;&gt;
&lt;a class=&quot;url&quot; href=&quot;http://www.thinkla.org/en/cev/86&quot;&gt;
&lt;span class=&quot;summary&quot;&gt;AdU&lt;/span&gt;
&lt;/a&gt;&lt;br/&gt;
&lt;span class=&quot;tdtstart&quot;&gt;Start Date:&lt;/span&gt; &lt;abbr class=&quot;dtstart&quot; title=&quot;20100324T013000Z&quot;&gt;Mar 23, 2010 6:30 PM&lt;/abbr&gt;
&lt;br/&gt;
&lt;span class=&quot;tdtend&quot;&gt;End Time:&lt;/span&gt; 
&lt;abbr class=&quot;dtend&quot; title=&quot;20100324T040000Z&quot;&gt;Mar 23, 2010 9:00 PM&lt;/abbr&gt;
&lt;br/&gt;
&lt;span class=&quot;tdescription&quot;&gt;Event Details:&lt;/span&gt; &lt;div class=&quot;description&quot;&gt;&lt;h1 align=&quot;center&quot;&gt;&lt;img height=&quot;69&quot; alt=&quot;&quot; src=&quot;http://www.thinkla.org/attachments/wysiwyg/7/AdU_125.jpg&quot; width=&quot;125&quot; border=&quot;0&quot; /&gt;&amp;nbsp;&lt;/h1&gt;
&lt;div style=&quot;font-family: Verdana&quot; _tempcsstext=&quot;null&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot; _tempcsstext=&quot;null&quot;&gt;&lt;span style=&quot;color: #808080&quot; _tempcsstext=&quot;null&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot; _tempcsstext=&quot;null&quot;&gt;&lt;span style=&quot;font-size: 12pt&quot; _tempcsstext=&quot;null&quot;&gt;&lt;span style=&quot;color: #808080&quot; _tempcsstext=&quot;null&quot;&gt;&lt;span style=&quot;color: #fa981d&quot; _tempcsstext=&quot;null&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot; _tempcsstext=&quot;null&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot; _tempcsstext=&quot;null&quot;&gt;&lt;span style=&quot;font-size: 12pt; color: #fa981d&quot; _tempcsstext=&quot;null&quot;&gt;
&lt;div _tempcsstext=&quot;null&quot;&gt;&lt;strong&gt;Program Overview&lt;br&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;The perfect course for junior-level employees, professors and college students, AdU gives a broad introduction to the various departments within an advertising agency.&amp;nbsp;The program has also been expanded to include a class on the rapidly expanding interactive realm of the industry.&lt;/span&gt; &lt;br&gt;&lt;font color=&quot;#808080&quot; size=&quot;2&quot;&gt;We provide this training in an environment that is based on practical knowledge and taught by professionals who hold senior management positions at various companies throughout the industry.&lt;br&gt;&lt;br&gt;To view the class schedule please click &lt;a style=&quot;background-color: #ffff00&quot; href=&quot;/attachments/wysiwyg/8/AdU_Class_S10_TentSchedule.pdf&quot; target=&quot;_blank&quot;&gt;&lt;strong _tempcsstext=&quot;null&quot;&gt;&lt;strong _tempcsstext=&quot;null&quot;&gt;&lt;strong _tempcsstext=&quot;null&quot;&gt;&lt;strong&gt;here&lt;/strong&gt;&lt;/strong&gt;&lt;/strong&gt;&lt;/strong&gt;&lt;/a&gt;.&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;span style=&quot;font-size: 12pt&quot;&gt;&lt;strong style=&quot;color: #fa981d&quot;&gt;Potential Students&lt;/strong&gt;&lt;/span&gt;&lt;/font&gt;&lt;/div&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana&quot;&gt;This course is appropriate for entry-level agency employees and also entry-level sales employees seeking a broader understanding of the agency and how&amp;nbsp;its various departments work in collaboration.&lt;br&gt;&lt;br&gt;Professors and college students seeking a greater understanding of advertising agencies will find this class beneficial and may attend at a discounted rate.&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;span style=&quot;color: #fa981d&quot; _tempcsstext=&quot;null&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot; _tempcsstext=&quot;null&quot;&gt;&lt;span style=&quot;color: #fa981d; font-family: &quot; _tempcsstext=&quot;null&quot;&gt;&lt;font face=&quot;#ce_temp_font#&quot; _tempcsstext=&quot;null&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 12pt&quot;&gt;&lt;span style=&quot;color: #fa981d&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;color: #fa981d; font-family: &quot;&gt;&lt;font face=&quot;#ce_temp_font#&quot;&gt;Registration&lt;br&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 10pt; color: #808080&quot; _tempcsstext=&quot;null&quot;&gt;&lt;span style=&quot;font-size: 10pt; font-family: 'Verdana','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA&quot;&gt;&lt;font color=&quot;#000000&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;a style=&quot;color: black; background-color: #ffff00&quot; href=&quot;http://www.thinkla.org/en/cev/reg/86/&quot; _tempcsstext=&quot;null&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot; _tempcsstext=&quot;null&quot;&gt;Register online now!&lt;/span&gt;&lt;/a&gt;&lt;br&gt;&lt;/span&gt;&lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;br&gt;&lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 10pt; font-family: 'Verdana','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA&quot;&gt;&lt;font color=&quot;#000000&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;a style=&quot;color: #000000; background-color: #ffff00&quot; href=&quot;/attachments/wysiwyg/8/AdU_Spring10_regform.pdf&quot; target=&quot;_blank&quot;&gt;Download Offline Form&lt;/a&gt; to register 2+ members (from the same company) or a professor/college student.&lt;br&gt;&lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;br&gt;&lt;br&gt;&lt;span style=&quot;font-size: 12pt&quot;&gt;&lt;strong&gt;&lt;span style=&quot;color: #fa981d&quot;&gt;&lt;span style=&quot;font-size: 12pt&quot;&gt;&lt;strong style=&quot;color: #fa981d&quot;&gt;Pricing&lt;br&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;em&gt;Registration closes on 3/18/09 at 5:00 PM PDT.&lt;br&gt;(Event may sell out prior to registration deadline)&lt;/em&gt;&lt;br&gt;Member: &lt;strong&gt;$500&lt;/strong&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana&quot;&gt;2+ Members (from the same company): &lt;strong&gt;$400 each&lt;/strong&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana&quot;&gt;Non-Member: &lt;strong&gt;$900&lt;/strong&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana&quot;&gt;Professor/College Student: &lt;strong&gt;$250&lt;/strong&gt;&lt;/div&gt;&lt;/span&gt;
&lt;div style=&quot;font-family: Verdana&quot;&gt;&lt;br&gt;&lt;br&gt;&lt;span style=&quot;color: #fa981d&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;color: #fa981d; font-family: &quot;&gt;&lt;font face=&quot;#ce_temp_font#&quot;&gt;&lt;strong style=&quot;font-size: 12pt&quot;&gt;Program Curriculum &lt;/strong&gt;&lt;/font&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: &quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;strong&gt;&lt;/strong&gt;&lt;font face=&quot;#ce_temp_font#&quot;&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: &quot;&gt;&lt;font face=&quot;#ce_temp_font#&quot;&gt;&lt;span style=&quot;font-size: 10pt; font-family: Verdana&quot;&gt;&lt;strong&gt;Account Planning&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;Planning is about enshrining the consumer and is at the heart&amp;nbsp;of the creative and strategic process.&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&lt;strong&gt;Creative&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;Creative is the vehicle to deliver a product's message.&amp;nbsp;It's&amp;nbsp;even&amp;nbsp;more important to create&amp;nbsp;breakthrough work in an increasingly&amp;nbsp;cluttered environment.&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&lt;strong&gt;Media&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;Media is no longer just numbers and profiles, but a creative discipline in itself. Every place and every thing is a potential media opportunity.&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&lt;strong&gt;Multi-Cultural Marketing&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;Multi-cultural marketing helps a brand identify with specific consumer groups.&amp;nbsp;Communications may be translated&amp;nbsp;to foregin languages or modified&amp;nbsp;to appeal to local cultures and customs.&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&lt;strong&gt;Account Management&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;Account management is the&amp;nbsp;liason between the agency and the client.&amp;nbsp;It takes strong business acumen and strategic focus to be done well.&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&lt;strong&gt;Integrated Marketing&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;Integrated marketing communications is no longer optional in today's busy, cluttered world.&amp;nbsp;The key to getting through is a unified message across multiple, variable channels.&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&lt;strong&gt;Direct Marketing&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;Direct marketing builds personal brand relationships.&amp;nbsp; After waning in the 90's, it is making a comeback in brand communications strategy.&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&lt;strong&gt;Interactive&lt;/strong&gt; &lt;/div&gt;
&lt;div&gt;Interactive is no longer the &quot;hot&quot; new medium.&amp;nbsp; It is part of your everyday life experience and absolutely mandatory for long-term brand survival.&lt;/div&gt;
&lt;div&gt;&lt;br&gt;&lt;br&gt;&lt;strong&gt;&lt;font color=&quot;#fa981d&quot; size=&quot;3&quot;&gt;Cancellation &amp;amp; Return Check Policy&lt;/font&gt;&lt;/strong&gt; &lt;br&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;To cancel an event registration and to receive a full refund you must contact our office 3 business days (by 5:00 PM) prior to the event date. No refunds will be issued after this time period. Please contact&amp;nbsp;Victoria at the thinkLA office at&amp;nbsp;&lt;a href=&quot;&amp;#109;&amp;#97;&amp;#105;&amp;#108;&amp;#116;&amp;#111;&amp;#58;&amp;#118;&amp;#105;&amp;#99;&amp;#116;&amp;#111;&amp;#114;&amp;#105;&amp;#97;&amp;#64;&amp;#116;&amp;#104;&amp;#105;&amp;#110;&amp;#107;&amp;#108;&amp;#97;&amp;#46;&amp;#111;&amp;#114;&amp;#103;&quot;&gt;victoria@thinkla.org&lt;/a&gt; to cancel or for any registration questions.&amp;nbsp;The last day to cancel and receive a full refund for this event is Thursday,&amp;nbsp;March 18th, 2010&amp;nbsp;at 5:00 PM PDT.&amp;nbsp;A $15 Return Check Fee will be assessed on any dishonored checks.&lt;br&gt;&lt;br&gt;&lt;/span&gt;&lt;/div&gt;&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;br/&gt;
&lt;div class=&quot;vcard&quot;&gt;
&lt;a class=&quot;url fn&quot; href=&quot;http://www.thinkla.org&quot;&gt;
&lt;/a&gt;&lt;/div&gt;

</description>

			<guid isPermaLink="false">http://www.thinkla.org/en/cev/86</guid>

			<pubDate>Wed, 24 Mar 2010 01:30:00 GMT</pubDate>

		</item>

		<item>

			<category>Articles</category>
			<link>http://www.thinkla.org/en/art/2/</link>
			<title>Michael Sheldon has two job titles that start with the word &#8220;president.&#8221;</title>
			<description>&lt;p&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: #333333; font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 8pt&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;span style=&quot;font-size: 10pt; font-family: &quot;&gt;&lt;span style=&quot;color: #333333; font-family: &quot;&gt;&lt;span style=&quot;font-size: 10pt; color: #333333; font-family: &quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;span style=&quot;font-size: 10pt; font-family: &quot;&gt;&lt;span style=&quot;color: #333333; font-family: &quot;&gt;&lt;span style=&quot;font-size: 10pt; color: #333333; font-family: &quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;span style=&quot;font-size: 8pt; font-family: &quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;span style=&quot;font-size: 10pt; font-family: &quot;&gt;&lt;span style=&quot;color: #333333; font-family: &quot;&gt;&lt;span style=&quot;font-size: 10pt; color: #333333; font-family: &quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;strong&gt;Hot Spots &lt;br style=&quot;font-family: &quot; /&gt;
&lt;/strong&gt;Michael Sheldon is president of thinkLA, a marketing industry trade group with the goal of raising the profile of Los Angeles as a world center of creative thinking in media.&lt;br style=&quot;font-family: &quot; /&gt;
&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;strong&gt;By JOEL RUSSELL - 2/5/2007&lt;br style=&quot;font-family: &quot; /&gt;
Los Angeles Business Journal Staff&lt;/strong&gt; &lt;br style=&quot;font-family: &quot; /&gt;
&lt;em&gt;Michael Sheldon has two job titles that start with the word &quot;president.&quot;&lt;/em&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: black&quot;&gt;&lt;br&gt;
&lt;/span&gt;&lt;br&gt;
&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;em&gt;He serves as the first president of thinkLA, a new trade group for the marketing industry formed in July 2006. Three organizations came together to create thinkLA: the Los Angeles Advertising Agency Association, the L.A. Ad Club, and the Magazine Representatives Association. thinkLA currently has about 6,000 members. The non-profit organization seeks to promote Los Angeles as a world center of creative thinking in marketing and media. In his day job, Sheldon serves as president of Deutsch LA, the third largest advertising agency on the West Coast. From its offices in Marina del Rey, the agency serves major clients such as General Motors Corp., DirecTV Group Inc., Helio Inc., and UnitedHealth Group Inc. Previously, Sheldon worked at Chiat/Day as a partner, handling advertising accounts with Nissan Motor Co. and Home Savings. He also worked at Young &amp;amp; Rubicam's L.A. office and at Fattal &amp;amp; Collins, where he ran &lt;/em&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;em&gt;accounts for Sega Corp., Kawasaki and K-Swiss Inc. Deutsch Inc. has only two offices&lt;/em&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;span style=&quot;color: black; font-family: &quot;&gt;&lt;em&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;span style=&quot;font-size: 10pt; font-family: &quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;span style=&quot;font-size: 10pt; font-family: &quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;em&gt;- the New York headquarters and the L.A. office. Chairman Donny Deutsch, founder of the $2.8 billion agency, also hosts the CNBC talk show &quot;The Big Idea.&quot;&lt;/em&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;/span&gt;&lt;/em&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;Question: How did the thinkLA organization come to exist?&lt;br&gt;
&lt;/strong&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;strong&gt;Answer:&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt; &lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;I figure it was inevitable. You had the Los Angeles Advertising Agency Association, which was about the agency business; then you had the Ad Club, which was more about media and clients; and then you had the Magazine Representatives Association to serve that constituency. As this industry progressed, we realized we're all in this together. After discussions with the heads of those organizations, it was decided to put the groups together. &lt;br&gt;
&lt;br&gt;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: Was it difficult to herd these groups in the same direction?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; About 95 percent of the conversations were about how good the idea was. Everybody liked the idea of collaboration. That's what makes &lt;/span&gt;L.A. special. In other markets, the structure is more disjointed, with more infighting or territories among the groups. In Los Angeles, for whatever reason, you have collaborative people. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: Does thinkLA address some new issue in the advertising industry?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;br&gt;
&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;strong&gt;A:&lt;/strong&gt; The advertising business has changed in a really positive way. We are now collaborating with search engines and movie studios, for example. As we started to develop the mission for thinkLA, we broadened it and these people came in droves. We brought Google, Yahoo as well as William Morris people onto the board.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q. Why did you become president?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;br&gt;
&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: black&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;strong&gt;A.&lt;/strong&gt; I'm not a joiner. I was reluctant to take on this role. But when you think about it, there's no other market that has all these ground here: advertising, media, entertainment, technology - all in the same city. Los Angeles needs to put its stake in the ground and say, &quot;This is all happening here.&quot; That's the message of thinkLA.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: black&quot;&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q. What does thinkLA hope to do for its members?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A.&lt;/strong&gt; Ultimately, it's about raising the profile of Los Angeles in the marketing community and bringing more business to this city. And we think we have a great story to tell. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: How has the ad agency business changed?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;br&gt;
&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;strong&gt;A:&lt;/strong&gt;&amp;nbsp;It used to be you had an ad agency that made great TV commercials and print ads and outdoor boards. Then about 10 years ago we decided to have direct marketing, promotion, design of collateral and PR, all under one roof. That was the next wave. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: Integration?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; Exactly, what we called integration. We wanted it all under one roof, not just different companies attached to us. Now this current wave says integration is fine, but optimization is the real business. We are here to mine our clients' data to understand where best to put their money. But the only way to maximize their investments is having what we call integrated people, not integrated departments. It's one thing to say, &quot;That person is interactive, that person is direct, and that person is advertising.&quot; But when you start to say, &quot;All these people need to understand all these disciplines,&quot; then you can optimize the client's marketing spend. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: OK, the ad agency business has changed. How about the media?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; A huge blurring of the lines between traditional and non-traditional media. We don't even talk in those terms anymore because the non-traditional media has become traditional. We're in the business of making stuff for the Internet every day. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: Specifically, what do you see for the future of television?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; For a long time, TV was the king of all media. They could raise their rates every year regardless of whether the audience was increasing. In fact, it was doing the opposite. Now I see the need for the TV business to catch up with the needs of marketers. We don't have clients who say TV is No. 1 anymore. The Internet could be No. 1. We have a big grocery store account that doesn't have any advertising on TV. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: So you expect TV rates will reflect the fact that they're no longer king?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; Yes, I would expect that to happen. They're scrambling, but everyone is scrambling right now. Whether you're in television or newspapers or radio - everybody is trying to figure out this new media world. It's incredibly exciting. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: Let's talk about your biggest TV spot right now. You booked an ad for the Super Bowl?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; When we started working with General Motors in September, they picked one of the spots called &quot;Elevation,&quot; where you see flying cars going through different cities. At the same time we presented another spot called &quot;Robot.&quot; Mike Jackson (GM North America's vice-president of marketing and advertising) said &quot;That's a Super Bowl spot.&quot; It was to play in the second quarter of the game on Sunday. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: Is there a particular style of advertising that comes out of L.A.?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; I really don't think so. You couldn't watch TV or go on the Internet and say, &quot;That ad is decidedly Los Angeles.&quot; But there are phenomenal agencies in this market doing spectacular work. If you took the body of work that Los Angeles produces, versus San Francisco or Chicago or New York, and compared them, Los Angeles would be head and shoulders above the rest. That's why I took the job with thinkLA. There really is a difference here. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: What is it about L.A. that makes the difference?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; It's the access we have to technology and entertainment, star power, and the collaborative nature of the market. That's all built into our collective DNA here. And I don't know that's true in other markets, because they don't have access. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: How do you manage creative types?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; I'm very lucky that my partner Eric Hirshberg (chief creative officer) and I have been together 15 years. We have great respect for each other, in my role as a business guy and his role as a creative guy. We blur the lines between those disciplines, and as a result, everyone here behaves the same way. They watch how mom and dad behave, and then act the same. That's unusual in this business - often there's infighting between creative and account people. Eric and I don't have that, and it's been a huge part of our success in Los Angeles. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: How did you land this gig with Deutsch?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; Donny Deutsch was in Los Angeles looking for someone to head up the office. I met him at the Four Seasons in Beverly Hills. In four minutes, we knew it was a done deal. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: It's surprising you got along with him so well. You don't seem like the archetype brash New Yorker. &lt;br&gt;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;A: He's not either. &lt;br&gt;
&lt;br&gt;
&lt;strong&gt;Q: He comes off that way on his show. &lt;/strong&gt;&lt;br&gt;
A: He's got a lot of energy, and at one point he was more polarizing than now. But he's got a very big heart and a very big brain. He was perceived differently in the press than in real life. And his success speaks for itself. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: How big was Deutsch LA when you took over?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; When we arrived we had six people in an office on the Third Street Promenade, 3,000 square feet above the Baja Bud. It was like six people sharing a table, a pencil, a phone and a cigarette. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: What accounts did you handle?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; We had the Wolfgang Puck frozen food account. But right out of the gate, we won Baskin Robbins and L.A. Cellular and Mitsubishi and Expedia and California Cheese. We moved into a 20,000-square-foot building. We busted out of that in about six months and started work on this building, which is 90,000 square feet. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: How many people work here?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;br&gt;
&lt;span style=&quot;color: black&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;A: Three hundred and growing. We are looking to hire 60 more people. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: What's your strategy for making good hires?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;br&gt;
&lt;span style=&quot;color: black&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;A: When I interview people for a job, I look for people who are better than me at a couple of skills. Why do I need more me? Also, in nurturing people, I'm not a yeller or a screamer. And I pay people well. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: What is your daily work routine?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;br&gt;
&lt;span style=&quot;color: black&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;A: I work seven days a week, but I don't work full time any day. Because of e-mail and voice mail and the nature of business today, your work is completely integrated into your life. That means you better love your job. Sometimes I get in to the office at 8 a.m., sometimes at 10:30. When I'm not in until 10:30, maybe I had a conference call at 7, dealt with e-mails until 9:30, then worked out and got in the shower. So everybody won. I got to stay home and see the kids off to school. I got the conference call done and a workout in, and I don't feel like I'm in a rut, coming in every day at 8 a.m. That tends to carry over into the weekend, but not as much. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: Doesn't it get exhausting?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;br&gt;
&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;A: I look at e-mails as business opportunities, so I'm just as addicted as everybody else. It brings excitement to life. People talk about Blackberry as Crackberry. For me, I love it. Give me more action. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: Final thoughts?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;br&gt;
&lt;span style=&quot;color: black&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;A: We're at the most exciting possible time in this business. With this confluence of media options and the blending of entertainment and online advertising, we're at a special place where we are setting the foundations for a new era in marketing. To walk into a building every day where you live and breathe and bump your nose against that, it's exciting. That's again why L.A. is so important. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
 
&lt;br&gt;&lt;br&gt;Feb 5, 2007 8:00 AM
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			<itunes:subtitle>Michael Sheldon has two job titles that start with the word &#8220;president.&#8221;</itunes:subtitle>
			<itunes:summary>&lt;p&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: #333333; font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 8pt&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;span style=&quot;font-size: 10pt; font-family: &quot;&gt;&lt;span style=&quot;color: #333333; font-family: &quot;&gt;&lt;span style=&quot;font-size: 10pt; color: #333333; font-family: &quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;span style=&quot;font-size: 10pt; font-family: &quot;&gt;&lt;span style=&quot;color: #333333; font-family: &quot;&gt;&lt;span style=&quot;font-size: 10pt; color: #333333; font-family: &quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;span style=&quot;font-size: 8pt; font-family: &quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;span style=&quot;font-size: 10pt; font-family: &quot;&gt;&lt;span style=&quot;color: #333333; font-family: &quot;&gt;&lt;span style=&quot;font-size: 10pt; color: #333333; font-family: &quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;strong&gt;Hot Spots &lt;br style=&quot;font-family: &quot; /&gt;
&lt;/strong&gt;Michael Sheldon is president of thinkLA, a marketing industry trade group with the goal of raising the profile of Los Angeles as a world center of creative thinking in media.&lt;br style=&quot;font-family: &quot; /&gt;
&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;strong&gt;By JOEL RUSSELL - 2/5/2007&lt;br style=&quot;font-family: &quot; /&gt;
Los Angeles Business Journal Staff&lt;/strong&gt; &lt;br style=&quot;font-family: &quot; /&gt;
&lt;em&gt;Michael Sheldon has two job titles that start with the word &quot;president.&quot;&lt;/em&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: black&quot;&gt;&lt;br&gt;
&lt;/span&gt;&lt;br&gt;
&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;em&gt;He serves as the first president of thinkLA, a new trade group for the marketing industry formed in July 2006. Three organizations came together to create thinkLA: the Los Angeles Advertising Agency Association, the L.A. Ad Club, and the Magazine Representatives Association. thinkLA currently has about 6,000 members. The non-profit organization seeks to promote Los Angeles as a world center of creative thinking in marketing and media. In his day job, Sheldon serves as president of Deutsch LA, the third largest advertising agency on the West Coast. From its offices in Marina del Rey, the agency serves major clients such as General Motors Corp., DirecTV Group Inc., Helio Inc., and UnitedHealth Group Inc. Previously, Sheldon worked at Chiat/Day as a partner, handling advertising accounts with Nissan Motor Co. and Home Savings. He also worked at Young &amp;amp; Rubicam's L.A. office and at Fattal &amp;amp; Collins, where he ran &lt;/em&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;em&gt;accounts for Sega Corp., Kawasaki and K-Swiss Inc. Deutsch Inc. has only two offices&lt;/em&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;span style=&quot;color: black; font-family: &quot;&gt;&lt;em&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;span style=&quot;font-size: 10pt; font-family: &quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;span style=&quot;font-size: 10pt; font-family: &quot;&gt;&lt;span style=&quot;font-family: &quot;&gt;&lt;em&gt;- the New York headquarters and the L.A. office. Chairman Donny Deutsch, founder of the $2.8 billion agency, also hosts the CNBC talk show &quot;The Big Idea.&quot;&lt;/em&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;/span&gt;&lt;/em&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;Question: How did the thinkLA organization come to exist?&lt;br&gt;
&lt;/strong&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;strong&gt;Answer:&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt; &lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;I figure it was inevitable. You had the Los Angeles Advertising Agency Association, which was about the agency business; then you had the Ad Club, which was more about media and clients; and then you had the Magazine Representatives Association to serve that constituency. As this industry progressed, we realized we're all in this together. After discussions with the heads of those organizations, it was decided to put the groups together. &lt;br&gt;
&lt;br&gt;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: Was it difficult to herd these groups in the same direction?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; About 95 percent of the conversations were about how good the idea was. Everybody liked the idea of collaboration. That's what makes &lt;/span&gt;L.A. special. In other markets, the structure is more disjointed, with more infighting or territories among the groups. In Los Angeles, for whatever reason, you have collaborative people. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: Does thinkLA address some new issue in the advertising industry?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;br&gt;
&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;strong&gt;A:&lt;/strong&gt; The advertising business has changed in a really positive way. We are now collaborating with search engines and movie studios, for example. As we started to develop the mission for thinkLA, we broadened it and these people came in droves. We brought Google, Yahoo as well as William Morris people onto the board.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q. Why did you become president?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;br&gt;
&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: black&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;strong&gt;A.&lt;/strong&gt; I'm not a joiner. I was reluctant to take on this role. But when you think about it, there's no other market that has all these ground here: advertising, media, entertainment, technology - all in the same city. Los Angeles needs to put its stake in the ground and say, &quot;This is all happening here.&quot; That's the message of thinkLA.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: black&quot;&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q. What does thinkLA hope to do for its members?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A.&lt;/strong&gt; Ultimately, it's about raising the profile of Los Angeles in the marketing community and bringing more business to this city. And we think we have a great story to tell. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: How has the ad agency business changed?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;br&gt;
&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;strong&gt;A:&lt;/strong&gt;&amp;nbsp;It used to be you had an ad agency that made great TV commercials and print ads and outdoor boards. Then about 10 years ago we decided to have direct marketing, promotion, design of collateral and PR, all under one roof. That was the next wave. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: Integration?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; Exactly, what we called integration. We wanted it all under one roof, not just different companies attached to us. Now this current wave says integration is fine, but optimization is the real business. We are here to mine our clients' data to understand where best to put their money. But the only way to maximize their investments is having what we call integrated people, not integrated departments. It's one thing to say, &quot;That person is interactive, that person is direct, and that person is advertising.&quot; But when you start to say, &quot;All these people need to understand all these disciplines,&quot; then you can optimize the client's marketing spend. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: OK, the ad agency business has changed. How about the media?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; A huge blurring of the lines between traditional and non-traditional media. We don't even talk in those terms anymore because the non-traditional media has become traditional. We're in the business of making stuff for the Internet every day. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: Specifically, what do you see for the future of television?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; For a long time, TV was the king of all media. They could raise their rates every year regardless of whether the audience was increasing. In fact, it was doing the opposite. Now I see the need for the TV business to catch up with the needs of marketers. We don't have clients who say TV is No. 1 anymore. The Internet could be No. 1. We have a big grocery store account that doesn't have any advertising on TV. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: So you expect TV rates will reflect the fact that they're no longer king?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; Yes, I would expect that to happen. They're scrambling, but everyone is scrambling right now. Whether you're in television or newspapers or radio - everybody is trying to figure out this new media world. It's incredibly exciting. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: Let's talk about your biggest TV spot right now. You booked an ad for the Super Bowl?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; When we started working with General Motors in September, they picked one of the spots called &quot;Elevation,&quot; where you see flying cars going through different cities. At the same time we presented another spot called &quot;Robot.&quot; Mike Jackson (GM North America's vice-president of marketing and advertising) said &quot;That's a Super Bowl spot.&quot; It was to play in the second quarter of the game on Sunday. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: Is there a particular style of advertising that comes out of L.A.?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; I really don't think so. You couldn't watch TV or go on the Internet and say, &quot;That ad is decidedly Los Angeles.&quot; But there are phenomenal agencies in this market doing spectacular work. If you took the body of work that Los Angeles produces, versus San Francisco or Chicago or New York, and compared them, Los Angeles would be head and shoulders above the rest. That's why I took the job with thinkLA. There really is a difference here. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: What is it about L.A. that makes the difference?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; It's the access we have to technology and entertainment, star power, and the collaborative nature of the market. That's all built into our collective DNA here. And I don't know that's true in other markets, because they don't have access. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: How do you manage creative types?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; I'm very lucky that my partner Eric Hirshberg (chief creative officer) and I have been together 15 years. We have great respect for each other, in my role as a business guy and his role as a creative guy. We blur the lines between those disciplines, and as a result, everyone here behaves the same way. They watch how mom and dad behave, and then act the same. That's unusual in this business - often there's infighting between creative and account people. Eric and I don't have that, and it's been a huge part of our success in Los Angeles. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: How did you land this gig with Deutsch?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; Donny Deutsch was in Los Angeles looking for someone to head up the office. I met him at the Four Seasons in Beverly Hills. In four minutes, we knew it was a done deal. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: It's surprising you got along with him so well. You don't seem like the archetype brash New Yorker. &lt;br&gt;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;A: He's not either. &lt;br&gt;
&lt;br&gt;
&lt;strong&gt;Q: He comes off that way on his show. &lt;/strong&gt;&lt;br&gt;
A: He's got a lot of energy, and at one point he was more polarizing than now. But he's got a very big heart and a very big brain. He was perceived differently in the press than in real life. And his success speaks for itself. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: How big was Deutsch LA when you took over?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; When we arrived we had six people in an office on the Third Street Promenade, 3,000 square feet above the Baja Bud. It was like six people sharing a table, a pencil, a phone and a cigarette. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: What accounts did you handle?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt; &lt;br&gt;
&lt;strong&gt;A:&lt;/strong&gt; We had the Wolfgang Puck frozen food account. But right out of the gate, we won Baskin Robbins and L.A. Cellular and Mitsubishi and Expedia and California Cheese. We moved into a 20,000-square-foot building. We busted out of that in about six months and started work on this building, which is 90,000 square feet. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: How many people work here?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;br&gt;
&lt;span style=&quot;color: black&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;A: Three hundred and growing. We are looking to hire 60 more people. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: What's your strategy for making good hires?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;br&gt;
&lt;span style=&quot;color: black&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;A: When I interview people for a job, I look for people who are better than me at a couple of skills. Why do I need more me? Also, in nurturing people, I'm not a yeller or a screamer. And I pay people well. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: What is your daily work routine?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;br&gt;
&lt;span style=&quot;color: black&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;A: I work seven days a week, but I don't work full time any day. Because of e-mail and voice mail and the nature of business today, your work is completely integrated into your life. That means you better love your job. Sometimes I get in to the office at 8 a.m., sometimes at 10:30. When I'm not in until 10:30, maybe I had a conference call at 7, dealt with e-mails until 9:30, then worked out and got in the shower. So everybody won. I got to stay home and see the kids off to school. I got the conference call done and a workout in, and I don't feel like I'm in a rut, coming in every day at 8 a.m. That tends to carry over into the weekend, but not as much. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: Doesn't it get exhausting?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;br&gt;
&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;A: I look at e-mails as business opportunities, so I'm just as addicted as everybody else. It brings excitement to life. People talk about Blackberry as Crackberry. For me, I love it. Give me more action. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 11pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;Q: Final thoughts?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 11pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;br&gt;
&lt;span style=&quot;color: black&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-family: Verdana&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;A: We're at the most exciting possible time in this business. With this confluence of media options and the blending of entertainment and online advertising, we're at a special place where we are setting the foundations for a new era in marketing. To walk into a building every day where you live and breathe and bump your nose against that, it's exciting. That's again why L.A. is so important. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
</itunes:summary>
			<guid isPermaLink="false">http://www.thinkla.org/en/art/2/</guid>
			<author>Joel Russell</author>
			<pubDate>Mon, 05 Feb 2007 16:00:00 GMT</pubDate>
		</item>

		<item>
			<category>Release</category>
			<link>http://www.thinkla.org/en/rel/71/</link>
			<title>David&#0038;Goliath Turns 10</title>
			<description>&lt;p style=&quot;margin: 0in 0in 0pt&quot;&gt;&lt;span style=&quot;font-family: 'Calibri','sans-serif'; font-size: 11pt&quot;&gt;&lt;strong style=&quot;font-family: Verdana; font-size: 10pt&quot;&gt;Los Angeles, March 5, 2010:&lt;/strong&gt; LA-based creative agency David&amp;amp;Goliath celebrated its 10th Anniversary in style on Thursday, March 4, at the dazzling Beverly Hills hotspot, The Bazaar by Jos&amp;#233; Andr&amp;#233;s at the SLS Hotel. Friends, clients, staff and VIPs enjoyed a night of entertainment and unparalleled cuisine. Guests were greeted by a glamorous, larger-than-life stilt walker and welcomed into the venue by David Angelo himself &amp;#8211; in the form of a video loop of him waving to attendees that was perched at the top of the stairs. Inside, partygoers celebrated D&amp;amp;G&amp;#8217;s amazing ten years until the wee hours &amp;#8211; complete with DJ, flamenco dancers, signature drinks, savory small plates and heated outdoor spaces. Bright pink signs with &amp;#8220;t&amp;amp;n&amp;#8221; adorned the space &amp;#8211; a play on the agency&amp;#8217;s logo and ten years of creativity. Later in the evening, Angelo raised his glass in a reflective toast, thanking colleagues, clients and family for their continued support and success.&lt;br&gt;&lt;br&gt;&lt;/span&gt;&lt;/p&gt;</description>
			<guid isPermaLink="false">http://www.thinkla.org/en/rel/71/</guid>
			<author>noemail@thinkla.org</author>
			<pubDate>Fri, 05 Mar 2010 08:00:00 GMT</pubDate>
</item>

		<item>
			<category>Release</category>
			<link>http://www.thinkla.org/en/rel/62/</link>
			<title>Was it the CAR or SNAPeMobile? Adding Mobile Games and Promotions to Your Campaign Puts Marketers in the Driver's Seat</title>
			<description>Los Angeles CA (PRWEB) October 24, 2009 -- Los Angeles' Ad Agencies, Brands and Media Partners attended ThinkLA.org's hugely successful ADJAM and opted- in to experience a unique mobile game where they played to win some amazing sponsored prizes. We wanted to show agencies and brands our newest promotional gimmick, 'mobile hidden image technology', while giving them the consumer experience, said Heather Blair, National Sales Director of SNAPeMobile. Sponsoring ThinkLA.org's Ad Jam was the perfect solution. We knew if they were compelled to pull out their mobile device and play the 'hidden image' game, they would understand how to integrate this type of mobile game promotion into future campaigns.    The ThinkLA attendees were told to text the key word SNAP to the short code 75309, and were sent a link that contained a game piece. The game piece had a message hidden inside, but told the mobile device user how they could decode it&#8230;(very inspector gadget-like). Normally decoders are...
</description>
			<guid isPermaLink="false">http://www.thinkla.org/en/rel/62/</guid>
			<author>noemail@thinkla.org</author>
			<pubDate>Sat, 24 Oct 2009 15:00:00 GMT</pubDate>
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			<category>Release</category>
			<link>http://www.thinkla.org/en/rel/60/</link>
			<title>Winners of the 43rd Annual thinkLA Belding Awards Announced</title>
			<description>LOS ANGELES, April 16, 2009&#8212;Chaired by Executive V.P., Chief Creative Officer David Smith of LA-based agency RPA, the winners of the 43rd Annual thinkLA Belding Awards were announced on Thursday night at the Santa Monica College Performing Arts Center Eli and Edythe Broad Stage. Winners received accolades for outstanding work in the categories of broadcast, print and interactive.    With the pristine Broad Stage as the backdrop for the event, Smith decided to focus the show on talent. Aside from the obvious talent displayed by the works submitted to the show, lesser-known talent was exhibited in the form of an art installation of personal works and surprise musical performances, all from various employees of LA agencies.    thinkLA honored the best advertising produced by Los Angeles and Southern California agencies, as judged by a panel of peers from across the country. The Belding Awards celebrate the unique collaboration that exists between the creative communities here in Los...
</description>
			<guid isPermaLink="false">http://www.thinkla.org/en/rel/60/</guid>
			<author>noemail@thinkla.org</author>
			<pubDate>Fri, 17 Apr 2009 02:00:00 GMT</pubDate>
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			<category>Release</category>
			<link>http://www.thinkla.org/en/rel/59/</link>
			<title>thinkLA Honors Horizon Media's Zachary Rosenberg as Southern California Advertising Leader of the Year</title>
			<description>  LOS ANGELES (December 3, 2008) - thinkLA, the largest advertising industry organization for Southern California, today announced that Zachary Rosenberg, Executive Vice President, General Manager of Horizon Media&#8217;s Western Region has been named 2008 Leader of the Year. The industry&#8217;s top honor, the award is given annually to recognize creative thinking and innovation in marketing and media.    The thinkLA Leader of the Year is honored at an annual awards ceremony for exemplifying the organization&#8217;s goal of establishing Southern California as the premier source for the best and most original ideas in the nation. Previous winners include: Carisa Bianchi, TBWA\Chiat\Day; Mike Sheldon and Eric Hirshberg, Deutsch LA; Rob Schwartz, Executive Creative Director, TBWA\Chiat\Day; Robert LePlae, President of TBWA\North America; Jo Muse, Chairman/Executive Creative Director of Muse Cordero Chen &amp; Partners; Lee Clow, Chief Creative Officer of TBWA\Worldwide; and Scott Gilbert, Chief Executive...
</description>
			<guid isPermaLink="false">http://www.thinkla.org/en/rel/59/</guid>
			<author>noemail@thinkla.org</author>
			<pubDate>Wed, 03 Dec 2008 20:00:00 GMT</pubDate>
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			<category>Release</category>
			<link>http://www.thinkla.org/en/rel/56/</link>
			<title>thinkLA ANNOUNCES THE 61ST ANNUAL ADVERTISING INDUSTRY HOLIDAY PARTY</title>
			<description>LOS ANGELES -- November 20, 2008 &#8211; thinkLA announced today BBC.com will be the presenting sponsor of thinkLA&#8217;s 61st Annual Toys for Tots Holiday Party. Founded in Los Angeles in 1947, the U.S. Marine Corps Reserve Toys for Tots Program has been continuously supported through toy collection drives by the Los Angeles advertising community and trade association, now known as thinkLA.     thinkLA is excited to partner with BBC.com, a new addition to the Los Angeles advertising community. Recognized throughout the world as providing insight, quality, depth and value, BBC.com launched one year ago as the international version of the highly regarded UK site.  The respected news and entertainment site is supported by advertising sales office in North Hollywood, Chicago and New York. Charles Douglass, VP Western Region, BBC AMERICA / BBC.com / BBC World, remarked, We are excited to be a part of this annual event that brings our advertising industry peers together in support of a great cause.  ...
</description>
			<guid isPermaLink="false">http://www.thinkla.org/en/rel/56/</guid>
			<author>noemail@thinkla.org</author>
			<pubDate>Thu, 20 Nov 2008 16:00:00 GMT</pubDate>
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		<item>
			<category>Release</category>
			<link>http://www.thinkla.org/en/rel/52/</link>
			<title>THINKLA DIRECTORS HONORED, LAUDED FOR CHARITABLE CONTRIBUTIONS</title>
			<description>LOS ANGELES, October 22, 2008: The Advertising Industry Emergency Fund (AIEF) announced the recipients of its 2008 Lifesaver Award.     Now in its 26th year, the Lifesaver Award honors an individual for their outstanding devotion to the charity and its mission. This tradition began in 1982, ten years after Dennis Holt and George Green established the AIEF as a resource for those who work in the greater Los Angeles advertising community and are facing life crises, usually due to catastrophic illness or injury. Such recipients have devoted their time and unfailing support to help raise awareness and funds that allow the AIEF to continue to aid our colleagues in need.   The 2008 Lifesaver Award honors two such individuals: Mr. Paul Ratzky, Senior Director, Agency Development, Yahoo! and President of thinkLA and Mr. Tim Hand, West Coast Director, Sales, Kelley Blue Book and Director of thinkLA, to acknowledge their exceptional work on behalf of the charity over the past several years.   ...
</description>
			<guid isPermaLink="false">http://www.thinkla.org/en/rel/52/</guid>
			<author>noemail@thinkla.org</author>
			<pubDate>Wed, 22 Oct 2008 21:00:00 GMT</pubDate>
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		<item>
			<category>Release</category>
			<link>http://www.thinkla.org/en/rel/50/</link>
			<title>TBWA\CHIAT\DAY DEFENDS TITLE AT THINKLA'S ANNUAL ADJAM EVENT</title>
			<description>LOS ANGELES, September 11, 2008: For the second year running, Los Angeles-based TBWAChiatDay&#8217;s ChiatRiot! band has conquered the competition at thinkLA&#8217;s 8th annual AdJam - Battle of the Agency Bands, presented by Specific Media. The agency walked away with top honors and the coveted AdJam Axe, a custom electric guitar engraved with each year&#8217;s winner. Threshold Interactive&#8217;s THRASHOLD and The Phelps Group&#8217;s Dephelps Mode rounded out the top three.    Said James Aardahl, band leader of ChiatRiot!, Our band was excited to play against such amazing bands from the industry. Winning two years in a row was unexpected, but truly an honor. We were completely in awe of the judges&#8217; and the crowd&#8217;s response, but in the end, we were just happy to play.    Competition was fierce at the 80&#8217;s-themed event and included additional entrants from Deutsch LA, The Gary Group, Ogilvy &amp; Mather and OMD. A panel consisting of three judges selected the top three bands based on, among other things, stage...
</description>
			<guid isPermaLink="false">http://www.thinkla.org/en/rel/50/</guid>
			<author>noemail@thinkla.org</author>
			<pubDate>Fri, 12 Sep 2008 06:00:00 GMT</pubDate>
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		<item>
			<category>Release</category>
			<link>http://www.thinkla.org/en/rel/28/</link>
			<title>Winners of the 42nd Annual thinkLA Belding Awards Announced</title>
			<description>LOS ANGELES, May 16, 2008 &#8212;Presented by thinkLA and chaired by Chief Creative Officer David Angelo of LA-based independent creative agency davidandgoliath, the winners of the 42nd Annual Belding Awards were announced on Wednesday night at the Wilshire Ebell Theatre in Los Angeles. Winners received accolades for the best work in the categories of television, print and interactive.  As chairman of the Belding Awards, Angelo decided to make the show a little different this year. Touting a New and Improved theme, the show was much more interactive and engaging. Entertainment included an appearance by YouTube sensation, Tay Zonday of his Chocolate Rain fame, who serenaded winners with an alternate version of his hit song (aptly titled, Belding Bowl). Other lucky winners received a photograph with infamous adult film star, Ron Jeremy, who was pushed on stage in a Victorian chaise lounge wearing silk pajamas. Additional prizes included $100 in singles, Belding robes, footlong hotdogs and...
</description>
			<guid isPermaLink="false">http://www.thinkla.org/en/rel/28/</guid>
			<author>noemail@thinkla.org</author>
			<pubDate>Fri, 16 May 2008 15:00:00 GMT</pubDate>
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			<category>Release</category>
			<link>http://www.thinkla.org/en/rel/9/</link>
			<title>thinkLA Honors Carisa Bianchi as Southern California Advertising Leader of the Year</title>
			<description>LOS ANGELES (December 14, 2007) &#8211; thinkLA, the largest advertising industry organization for Southern California, today announced that Carisa Bianchi, President of TBWA\Chiat\Day&#8217;s Los Angeles office, has been named 2007/08 Leader of the Year. The industry&#8217;s top honor, the award is given annually to recognize creative thinking and innovation in marketing and media.  The thinkLA Leader of the Year is honored at an annual awards ceremony for exemplifying the organization&#8217;s goal of establishing Southern California as the premier source for the best and most original ideas in the nation. Previous winners include: Mike Sheldon and Eric Hirshberg, Deutsch LA; Rob Schwartz, Executive Creative Director, TBWA\Chiat\Day; Robert LePlae, President of TBWA\North America; Jo Muse, Chairman/Executive Creative Director of Muse Cordero Chen &amp; Partners; Lee Clow, Chief Creative Officer of TBWA\Worldwide; and Scott Gilbert, CEO of Saatchi &amp; Saatchi Los Angeles.  Carisa has proven herself to be one of...
</description>
			<guid isPermaLink="false">http://www.thinkla.org/en/rel/9/</guid>
			<author>noemail@thinkla.org</author>
			<pubDate>Fri, 14 Dec 2007 16:00:00 GMT</pubDate>
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		<item>
			<category>Release</category>
			<link>http://www.thinkla.org/en/rel/27/</link>
			<title>thinkLA Appoints David Angelo as Chairman for 42nd Annual thinkLA Belding Awards</title>
			<description>LOS ANGELES (December 12, 2007) -- thinkLA, the largest advertising industry organization for Southern California, today announced the appointment of David Angelo, chairman and chief creative officer of davidandgoliath, as Chairman for the 42nd Annual thinkLA Belding Awards -- which honor the best television, print, radio and interactive advertising and creative work in Southern California.  The deadline to submit entries for the Beldings is December 21, 2007, with late entries due by January 18, 2008 with a $35 late fee per submitted entry.  The thinkLA Belding Awards ceremony, a showcase to honor the region&#8217;s most creative work, demonstrates how Southern California is quickly becoming the premier source for the best and most original ideas in the nation. The competition annually receives more than 1,000 entries, which will be judged by a panel of influential advertising professionals from around the nation.  Last year, TBWA\Media Arts Lab was honored with the top award for its...
</description>
			<guid isPermaLink="false">http://www.thinkla.org/en/rel/27/</guid>
			<author>noemail@thinkla.org</author>
			<pubDate>Wed, 12 Dec 2007 16:00:00 GMT</pubDate>
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		<item>
			<category>Content Managers</category>
			<link>http://www.thinkla.org/event_videos/</link>
			<title>Event Videos</title>
			<description>&lt;object classid=&quot;clsid:D27CDB6E-AE6D-11cf-96B8-444553540000&quot; width=&quot;580&quot; height=&quot;586&quot; xcodebase=&quot;http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab&quot;&gt;
&lt;param name=&quot;Movie&quot; value=&quot;/attachments/wysiwyg/7/thinkLA-Event-Videos_final.swf&quot;            /&gt;
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&lt;/object&gt;

</description>
			<guid isPermaLink="false">http://www.thinkla.org/event_videos/</guid>
			<pubDate>Wed, 03 Feb 2010 00:13:55 GMT</pubDate>
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			<category>Content Managers</category>
			<link>http://www.thinkla.org/history/</link>
			<title>History</title>
			<description>  In July 2006, three leading organizations in our industry &amp;#8211; Los Angeles Advertising Agencies Association, the Ad Club of Los Angeles and the Magazine Representatives Association &amp;#8211; merged to create a brand new organization, thinkLA. thinkLA is a nonprofit, mutual benefit 501(c)(6) trade association.   thinkLA was born to promote Los Angeles as a world center of creative thinking and innovation in marketing and media and to bring more clients and talent to the region.  thinkLA involves advertisers, ad agencies and media, as well as the entertainment, gaming and web community. 

</description>
			<guid isPermaLink="false">http://www.thinkla.org/history/</guid>
			<pubDate>Wed, 02 Dec 2009 21:38:55 GMT</pubDate>
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			<category>Content Managers</category>
			<link>http://www.thinkla.org/adu/</link>
			<title>AdU</title>
			<description>    Registration    The next session of AdU will be offered in Fall 2009.    Program Overview    The perfect course for junior-level employees, AdU gives a broad introduction to the various departments within an advertising agency. The program has also been expanded to include a class on the rapidly expanding interactive realm of the industry.    We provide this training in an environment that is based on practical knowledge and taught by professionals who hold senior management positions at various companies throughout the industry.    Potential Students    This course is appropriate for entry-level agency employees and also entry-level sales employees seeking a broader understanding of the agency and how its various departments work in collaboration.    Program Curriculum           Account Planning      Planning is about enshrining the consumer and is at the heart of the       creative and strategic process.       Creative      Creative is the vehicle to deliver a product's message....

</description>
			<guid isPermaLink="false">http://www.thinkla.org/adu/</guid>
			<pubDate>Tue, 29 Sep 2009 01:33:03 GMT</pubDate>
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		<item>
			<category>Content Managers</category>
			<link>http://www.thinkla.org/help/</link>
			<title>Website Help</title>
			<description>&lt;p&gt;&lt;span style=&quot;font-size: 10pt; font-family: Verdana&quot;&gt;Need some help using the website?&lt;br&gt;
&lt;br&gt;
Download the following user guides for answers to common questions:&lt;br&gt;
&lt;br&gt;
&lt;strong&gt;&lt;a href=&quot;/attachments/wysiwyg/7/User_Manual-Section_1.pdf&quot;&gt;&lt;strong&gt;Section 1: Getting Started&lt;/strong&gt;&lt;/a&gt;&lt;br&gt;
&lt;/strong&gt;&lt;em&gt;Retrieving Your User ID/Password and Logging into Website&lt;br&gt;
&lt;br&gt;
&lt;/em&gt;&lt;strong&gt;&lt;a href=&quot;/attachments/wysiwyg/7/User_Manual-Section_2.pdf&quot;&gt;&lt;strong&gt;Section 2: Getting to Know Us&lt;/strong&gt;&lt;/a&gt;&lt;br&gt;
&lt;/strong&gt;&lt;em&gt;Main Control Panel Overview&lt;br&gt;
&lt;br&gt;
&lt;/em&gt;&lt;strong&gt;&lt;a href=&quot;/attachments/wysiwyg/7/User_Manual-Section_3.pdf&quot;&gt;&lt;strong&gt;Section 3: Getting to Know Yourself&lt;/strong&gt;&lt;/a&gt;&lt;br&gt;
&lt;/strong&gt;&lt;em&gt;Updating Your User Profile and Changing Your User ID &amp;amp; Password&lt;br&gt;
&lt;br&gt;
&lt;/em&gt;&lt;strong&gt;&lt;a href=&quot;/attachments/wysiwyg/7/User_Manual-Section_4.pdf&quot;&gt;&lt;strong&gt;Section 4: Getting Involved&lt;br&gt;
&lt;/strong&gt;&lt;/a&gt;&lt;/strong&gt;&lt;em&gt;Event Search and Registration&lt;br&gt;
&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;


</description>
			<guid isPermaLink="false">http://www.thinkla.org/help/</guid>
			<pubDate>Wed, 20 May 2009 22:56:39 GMT</pubDate>
		</item>
		<item>
			<category>Content Managers</category>
			<link>http://www.thinkla.org/membership_thank_you/</link>
			<title>Membership Application</title>
			<description>&lt;span style=&quot;font-size: 10pt; color: #808080; font-family: Verdana&quot;&gt;Thank you for submitting your membership application to thinkLA!&amp;nbsp; &lt;br&gt;
&lt;br&gt;
Your membership will become active within 24-48 hours. If you need your membership activated immediately, please contact &lt;a href=&quot;&amp;#109;&amp;#97;&amp;#105;&amp;#108;&amp;#116;&amp;#111;&amp;#58;&amp;#109;&amp;#101;&amp;#109;&amp;#98;&amp;#101;&amp;#114;&amp;#115;&amp;#104;&amp;#105;&amp;#112;&amp;#64;&amp;#116;&amp;#104;&amp;#105;&amp;#110;&amp;#107;&amp;#108;&amp;#97;&amp;#46;&amp;#111;&amp;#114;&amp;#103;&quot;&gt;membership@thinkla.org&lt;/a&gt;.&lt;br&gt;
&lt;br&gt;
If additional information is required to process your membership, you will be contacted by a member of the thinkLA team.&lt;/span&gt; 


</description>
			<guid isPermaLink="false">http://www.thinkla.org/membership_thank_you/</guid>
			<pubDate>Mon, 11 May 2009 22:30:32 GMT</pubDate>
		</item>
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			<category>Content Managers</category>
			<link>http://www.thinkla.org/beldings/</link>
			<title>43rd Annual thinkLA Belding Awards Show Winners</title>
			<description> -Jump to Bowl Winners-    -Jump to Finalists-    Download Full Winner's List    View Press Release    Sweepstakes Bowl     RPA, Honda Musical Road, American Honda Motor Co., miscellaneous advertising        Bowl Winners     Conill Advertising, Is that the lineman, Toyota Motor Sales, U.S.A, Inc., miscellaneous advertising    David&amp;Goliath, Borrego Stickers, Kia Motors, consumer magazine advertising    David&amp;Goliath, White, Mammoth Mountain, consumer newspaper campaign    David&amp;Goliath, New Kind of Luxury, Kia Motors, television commercial    Deutsch LA, Little Big Planet, Sony Computer Entertainment America, integrated campaign    Deutsch LA, Little Big Planet - Stencil Print, Sony Computer Entertainment America, consumer magazine advertising    Deutsch LA, 2008 Beldings Book Ad, Deutsch LA, self promotion    Deutsch LA, March Madness, DIRECTV, consumer magazine advertising    Deutsch LA,  Sports - March Madness, Lambeau, Stadiums, DIRECTV, consumer newspaper campaign    Deutsch LA,...

</description>
			<guid isPermaLink="false">http://www.thinkla.org/beldings/</guid>
			<pubDate>Tue, 21 Apr 2009 21:05:36 GMT</pubDate>
		</item>
		<item>
			<category>Content Managers</category>
			<link>http://www.thinkla.org/newsfeeds/</link>
			<title>Industry News</title>
			<description>&lt;p style=&quot;margin: 0in 0in 10pt&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: gray; font-family: Verdana&quot;&gt;Keep your finger on the industry pulse.&amp;nbsp; &lt;br&gt;
&lt;br&gt;
Find out what's going on &lt;em&gt;&lt;span style=&quot;font-family: 'Verdana','sans-serif'&quot;&gt;right now&lt;/span&gt;&lt;/em&gt; with our RSS feeds.&amp;nbsp; Click the logos below!&lt;br&gt;
&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 10pt&quot;&gt;
&lt;table style=&quot;width: 539px; height: 52px&quot; cellspacing=&quot;2&quot; cellpadding=&quot;2&quot; width=&quot;539&quot; border=&quot;0&quot;&gt;
    &lt;tbody&gt;
        &lt;tr&gt;
            &lt;td&gt;
            &lt;div style=&quot;font-size: 10pt; font-family: Verdana&quot; align=&quot;center&quot;&gt;&lt;a href=&quot;/en/rsss/?1&quot;&gt;&lt;img height=&quot;40&quot; alt=&quot;&quot; src=&quot;/attachments/wysiwyg/7/Adweek.jpg&quot; width=&quot;158&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
            &lt;/td&gt;
            &lt;td&gt;
            &lt;div style=&quot;font-size: 10pt&quot; align=&quot;center&quot;&gt;&lt;a href=&quot;/en/rsss/?9&quot;&gt;&lt;img height=&quot;40&quot; alt=&quot;&quot; src=&quot;/attachments/wysiwyg/7/Mediaweek.jpg&quot; width=&quot;157&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
            &lt;/td&gt;
            &lt;td&gt;
            &lt;div style=&quot;font-size: 10pt&quot; align=&quot;center&quot;&gt;&lt;a href=&quot;/en/rsss/?10&quot;&gt;&lt;img height=&quot;40&quot; alt=&quot;&quot; src=&quot;/attachments/wysiwyg/7/Brandweek.jpg&quot; width=&quot;158&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
            &lt;/td&gt;
        &lt;/tr&gt;
    &lt;/tbody&gt;
&lt;/table&gt;
&lt;/p&gt;
&lt;/span&gt;
&lt;table style=&quot;width: 537px; height: 52px&quot; cellspacing=&quot;2&quot; cellpadding=&quot;2&quot; width=&quot;537&quot; border=&quot;0&quot;&gt;
    &lt;tbody&gt;
        &lt;tr&gt;
            &lt;td&gt;
            &lt;div align=&quot;center&quot;&gt;&lt;a href=&quot;http://www.thinkla.org/en/rsss/?14&quot;&gt;&lt;img height=&quot;40&quot; alt=&quot;&quot; src=&quot;/attachments/wysiwyg/7/NYTimes.jpg&quot; width=&quot;237&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
            &lt;/td&gt;
            &lt;td&gt;
            &lt;div align=&quot;center&quot;&gt;&lt;a href=&quot;http://www.thinkla.org/en/rsss/?15&quot;&gt;&lt;img height=&quot;23&quot; alt=&quot;&quot; src=&quot;/attachments/wysiwyg/7/WSJ_250.jpg&quot; width=&quot;250&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
            &lt;/td&gt;
        &lt;/tr&gt;
    &lt;/tbody&gt;
&lt;/table&gt;
&lt;br&gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; 


</description>
			<guid isPermaLink="false">http://www.thinkla.org/newsfeeds/</guid>
			<pubDate>Tue, 07 Apr 2009 02:15:52 GMT</pubDate>
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			<category>Content Managers</category>
			<link>http://www.thinkla.org/terms_of_use/</link>
			<title>Terms of Use</title>
			<description>THINKLA.ORG    TERMS OF USE PLEASE READ THESE TERMS OF USE CAREFULLY BECAUSE THEY CONTAIN THE TERMS AND CONDITIONS THAT APPLY TO YOUR USE OF OUR SERVICES AND CONSTITUTES A LEGALLY BINDING AGREEMENT BETWEEN YOU AND US.  BY CLICKING ON THE I ACCEPT BUTTON OR BY ACCESSING OR USING THE SERVICES IN ANY MANNER WHATSOEVER, YOU ARE CONFIRMING THAT YOU HAVE READ, UNDERSTAND AND AGREE TO, SHALL ABIDE BY AND COMPLY WITH ALL OF THE TERMS AND CONDITIONS OF THESE TERMS OF USE. WHENEVER YOU USE OR ATTEMPT TO USE ANY FEATURE OR FUNCTION OF OUR SERVICES, EVEN IF YOU STOP USING OTHER FEATURES OR FUNCTIONS OF OUR SERVICES, YOU WILL STILL BE BOUND BY AND REQUIRED TO COMPLY WITH ALL OF THE TERMS AND CONDITIONS IN THESE TERMS OF USE THAT APPLY TO YOU.  These are the terms and conditions that constitute the official terms of use (Terms of Use) between you (you or your) and thinkLA (thinkLA, we, our or us) that apply to your use of our Website and the available services, features and functions (as more fully...

</description>
			<guid isPermaLink="false">http://www.thinkla.org/terms_of_use/</guid>
			<pubDate>Thu, 08 Jan 2009 22:37:29 GMT</pubDate>
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			<category>Content Managers</category>
			<link>http://www.thinkla.org/privacy/</link>
			<title>Privacy Policy</title>
			<description>      THINKLA.ORG     PRIVACY POLICY   This is the official privacy policy (Privacy Policy) of thinkLA.org that governs our use of the personally identifiable information (Personal Information) you submit via our Website and does not cover any other information, whether collected in any other manner or for any other purpose, nor on any other website or service unless specifically stated. Any terms not defined in this Privacy Policy have the meanings set forth in the Terms of Use. Our Privacy Policy does not supersede the Terms of Use that govern your use of our Website, but supplements its terms and conditions and is incorporated herein by reference. Any conflict between the two shall be determined in favor of the Terms of Use.   1. OVERVIEW   When we use the term Personal Information we mean information such as your first/middle initial or name and last name, street address, town or city, state, zip code, mobile device number, telephone number, email address, and any other...

</description>
			<guid isPermaLink="false">http://www.thinkla.org/privacy/</guid>
			<pubDate>Thu, 08 Jan 2009 22:33:46 GMT</pubDate>
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			<category>Content Managers</category>
			<link>http://www.thinkla.org/business_directory/</link>
			<title>Business Directory</title>
			<description>&lt;div&gt;&lt;font style=&quot;font-size: 10pt; color: #808080; font-family: Verdana&quot; face=&quot;Arial&quot; color=&quot;#000000&quot;&gt;As a new resource to the community, thinkLA has started a comprehensive business directory.&amp;nbsp; Four-month listings start as little as $80!&lt;br&gt;
&lt;br&gt;
thinkLA corporate members receive a complimentary 1-year listing ($200 value).&amp;nbsp; &lt;br&gt;
&lt;br&gt;
Related non-profit associations and ad clubs also receive complimentary listings as a community resource.&amp;nbsp; Please contact &lt;a href=&quot;&amp;#109;&amp;#97;&amp;#105;&amp;#108;&amp;#116;&amp;#111;&amp;#58;&amp;#116;&amp;#111;&amp;#110;&amp;#121;&amp;#64;&amp;#116;&amp;#104;&amp;#105;&amp;#110;&amp;#107;&amp;#108;&amp;#97;&amp;#46;&amp;#111;&amp;#114;&amp;#103;&quot;&gt;tony@thinkla.org&lt;/a&gt; for more information.&lt;br&gt;
&lt;br&gt;
&lt;a href=&quot;http://www.thinkla.org/en/directories/search.asp&quot;&gt;Search Directories&lt;br&gt;
&lt;/a&gt;&lt;br&gt;
&lt;a href=&quot;http://www.thinkla.org/en/directories/&quot;&gt;View All Directories&lt;br&gt;
&lt;/a&gt;&lt;br&gt;
&lt;a href=&quot;http://www.thinkla.org/en/directories/add.asp&quot;&gt;Add a Directory Listing&lt;/a&gt;&lt;br&gt;
&lt;br&gt;
&lt;font style=&quot;font-size: 10pt; color: #808080; font-family: Verdana&quot; face=&quot;Arial&quot; color=&quot;#000000&quot;&gt;&lt;span style=&quot;color: #808080&quot;&gt;&lt;font style=&quot;font-size: 10pt; font-family: Verdana&quot; face=&quot;Arial&quot; color=&quot;#000000&quot;&gt;&lt;font style=&quot;font-size: 10pt; font-family: Verdana&quot; face=&quot;Arial&quot; color=&quot;#000000&quot;&gt;&lt;span style=&quot;color: #999999&quot;&gt;&lt;font style=&quot;font-size: 10pt; font-family: Verdana&quot; face=&quot;Arial&quot; color=&quot;#000000&quot;&gt;&lt;font style=&quot;font-size: 10pt; font-family: Verdana&quot; face=&quot;Arial&quot; color=&quot;#000000&quot;&gt;&lt;font style=&quot;font-size: 10pt; color: #808080; font-family: Verdana&quot; face=&quot;Arial&quot; color=&quot;#000000&quot;&gt;&lt;a href=&quot;/attachments/wysiwyg/7/thinkLA_Business_Directory_Listings.pdf&quot; target=&quot;_blank&quot;&gt;&lt;font style=&quot;font-size: 10pt; color: #808080; font-family: Verdana&quot; face=&quot;Arial&quot; color=&quot;#000000&quot;&gt;Help File to Add Directory Listing&lt;/font&gt;&lt;/a&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;/div&gt;


</description>
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			<pubDate>Thu, 08 Jan 2009 22:09:56 GMT</pubDate>
		</item>
		<item>

			<category>photos</category>
			<link>http://www.thinkla.org/en/photos/v/28321/</link>
			<title>Feb188</title>
			<description>&lt;img src =&quot;http://www.thinkla.org/tpeople/wwwThinkla4.1/vhardin/photos/28321/Feb188-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Victoria Hardin. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>Feb188</itunes:subtitle>
			<itunes:summary>File uploaded by Victoria Hardin.</itunes:summary>
			<guid isPermaLink="false">http://www.thinkla.org/en/photos/v/28321/</guid>
			<pubDate>Fri, 12 Mar 2010 16:35:54 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.thinkla.org/en/photos/v/28320/</link>
			<title>Feb187</title>
			<description>&lt;img src =&quot;http://www.thinkla.org/tpeople/wwwThinkla4.1/vhardin/photos/28320/Feb187-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Victoria Hardin. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>Feb187</itunes:subtitle>
			<itunes:summary>File uploaded by Victoria Hardin.</itunes:summary>
			<guid isPermaLink="false">http://www.thinkla.org/en/photos/v/28320/</guid>
			<pubDate>Fri, 12 Mar 2010 16:35:54 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.thinkla.org/en/photos/v/28319/</link>
			<title>Feb186</title>
			<description>&lt;img src =&quot;http://www.thinkla.org/tpeople/wwwThinkla4.1/vhardin/photos/28319/Feb186-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Victoria Hardin. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>Feb186</itunes:subtitle>
			<itunes:summary>File uploaded by Victoria Hardin.</itunes:summary>
			<guid isPermaLink="false">http://www.thinkla.org/en/photos/v/28319/</guid>
			<pubDate>Fri, 12 Mar 2010 16:35:54 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.thinkla.org/en/photos/v/28318/</link>
			<title>Feb185</title>
			<description>&lt;img src =&quot;http://www.thinkla.org/tpeople/wwwThinkla4.1/vhardin/photos/28318/Feb185-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Victoria Hardin. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>Feb185</itunes:subtitle>
			<itunes:summary>File uploaded by Victoria Hardin.</itunes:summary>
			<guid isPermaLink="false">http://www.thinkla.org/en/photos/v/28318/</guid>
			<pubDate>Fri, 12 Mar 2010 16:35:54 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.thinkla.org/en/photos/v/28317/</link>
			<title>Feb184</title>
			<description>&lt;img src =&quot;http://www.thinkla.org/tpeople/wwwThinkla4.1/vhardin/photos/28317/Feb184-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Victoria Hardin. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>Feb184</itunes:subtitle>
			<itunes:summary>File uploaded by Victoria Hardin.</itunes:summary>
			<guid isPermaLink="false">http://www.thinkla.org/en/photos/v/28317/</guid>
			<pubDate>Fri, 12 Mar 2010 16:35:54 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.thinkla.org/en/photos/v/28316/</link>
			<title>Feb183</title>
			<description>&lt;img src =&quot;http://www.thinkla.org/tpeople/wwwThinkla4.1/vhardin/photos/28316/Feb183-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Victoria Hardin. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>Feb183</itunes:subtitle>
			<itunes:summary>File uploaded by Victoria Hardin.</itunes:summary>
			<guid isPermaLink="false">http://www.thinkla.org/en/photos/v/28316/</guid>
			<pubDate>Fri, 12 Mar 2010 16:35:54 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.thinkla.org/en/photos/v/28315/</link>
			<title>Feb182</title>
			<description>&lt;img src =&quot;http://www.thinkla.org/tpeople/wwwThinkla4.1/vhardin/photos/28315/Feb182-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Victoria Hardin. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>Feb182</itunes:subtitle>
			<itunes:summary>File uploaded by Victoria Hardin.</itunes:summary>
			<guid isPermaLink="false">http://www.thinkla.org/en/photos/v/28315/</guid>
			<pubDate>Fri, 12 Mar 2010 16:35:54 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.thinkla.org/en/photos/v/28314/</link>
			<title>Feb181</title>
			<description>&lt;img src =&quot;http://www.thinkla.org/tpeople/wwwThinkla4.1/vhardin/photos/28314/Feb181-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Victoria Hardin. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>Feb181</itunes:subtitle>
			<itunes:summary>File uploaded by Victoria Hardin.</itunes:summary>
			<guid isPermaLink="false">http://www.thinkla.org/en/photos/v/28314/</guid>
			<pubDate>Fri, 12 Mar 2010 16:35:54 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.thinkla.org/en/photos/v/28313/</link>
			<title>Feb180</title>
			<description>&lt;img src =&quot;http://www.thinkla.org/tpeople/wwwThinkla4.1/vhardin/photos/28313/Feb180-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Victoria Hardin. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>Feb180</itunes:subtitle>
			<itunes:summary>File uploaded by Victoria Hardin.</itunes:summary>
			<guid isPermaLink="false">http://www.thinkla.org/en/photos/v/28313/</guid>
			<pubDate>Fri, 12 Mar 2010 16:35:54 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.thinkla.org/en/photos/v/28312/</link>
			<title>Feb179</title>
			<description>&lt;img src =&quot;http://www.thinkla.org/tpeople/wwwThinkla4.1/vhardin/photos/28312/Feb179-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Victoria Hardin. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>Feb179</itunes:subtitle>
			<itunes:summary>File uploaded by Victoria Hardin.</itunes:summary>
			<guid isPermaLink="false">http://www.thinkla.org/en/photos/v/28312/</guid>
			<pubDate>Fri, 12 Mar 2010 16:35:54 GMT</pubDate>
		</item>

<item>
<title>Lorem ipsum</title>
<category>Courses</category>
<link>http://www.thinkla.org/en/courses/view.asp?courseid=1</link>
<description><![CDATA[Instructor: Instructor<br><br>

Lorem ipsum<br>
]]></description>
<dc:subject>Course</dc:subject>
<dc:date>2008-01-29T20:21:16Z</dc:date>
</item>

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