Advanced TV is more than a buzzword, but some still have trouble explaining what it is and why it should be an integral part of marketing and media efforts. It goes beyond the traditional thinking of what “television” is, marrying the complexities of digital video, targeting, and buying with the scale and reach of linear television. With increasing fragmentation of video content distribution and consumption, marketers and advertisers need to evolve how they leverage Advanced TV to target, engage, and measure the impact of campaigns. Join us to learn more about Advanced TV, why it matters, and how various players are leveraging its capabilities.
1. Gain deeper insight into the Advanced TV landscape: multi-consumption channels, TV viewership data and behavior, addressable TV, programmatic TV, connected TV
2. Gain understanding of how Advanced TV is paving the way for better cross-screen measurement, analytics, and attribution
3. Learn how brands and advertisers are leveraging Advanced TV to become smarter marketers
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