Coherence and Mess,
Insights and Noise: The role for strategy in a converged world.
Account planning, brand strategy, analytics, cultural
research, social listening, etc, etc. The name and number of strategic roles in
communications companies continue to grow, evolve and often confuse.
Nick Barham will look at the planning’s role in inspiring
and guiding great creative work. He will cover some of the range of skills that
planners need and consider the ongoing tension between broad expertise and
specialism. He will be joined by a number of TBWA\Chiat\Day strategists who
represent the range and experience of planner-y work. From the youthful
exuberance of the Planning Assistant to the battle-scarred wisdom of the Group
Sharing a mixture of personal experiences and the work of
Chiat\Day\LA, the evening aims to provide a tangible and colorful sense of what
it means and what it takes to have the word strategy somewhere in your job
Nick Barham (Bio)
Chief Strategy Officer
About AdU and AdU Grad Classes
AdU classes are perfect for junior-level professionals, professors and college students. Each class gives a broad introduction to the various departments within an advertising agency and how they work together to create great advertising.
AdU Grad classes are tailored for mid- to senior-level managers. These classes offer a deeper dive into specific topics and also provide professionals the tools needed to become even better managers.
For more information and a general schedule of classes, click here.