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IAAS Final Presentations
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When: May 12 & 13, 2014
6:30 - 9:30 PM
Where: 200 DE Neve Drive
Los Angeles, CA  90095
Presenter: UCLA Northwest Auditorium

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Now in its 51st year, the 4A's Southern California Institute of Advanced Advertising Studies (IAAS) has become the top industry program for training the best and the brightest in the business. The rigorous 17-week course culminates in final presentations on May 12th and May 13th, with student teams (mock-agencies) presenting their work on a real Case Study sponsored by a local agency/client team.

This year, six teams compete for the coveted Monty McKinney Award by addressing the marketing challenge of promoting "Happier Hour" (from 2-5 pm) for Taco Bell. Courtesy of the dedication of Deutsch, these final presentations exhibit amazing thinking and stellar creativity from some of the rising stars in our Southern California industry.

The entire advertising community is invited to attend these presentations. There is no charge and we urge everyone to witness their favorite agencies and the young talent at those agencies show off the result of over three months of hard work.

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